Human Information Interaction

The role of Gamification in Knowledge Sharing using Grounded Theory and MAXQDA Qualitative Modeling

Mohammad Milad Ahmadi

Background and Aim: Today, knowledge is essential to the survival and success of any organization. Given that they are the people who create, share and use knowledge, an organization cannot effectively use knowledge unless its employees are willing to share their knowledge and attract knowledge of others. On the other hand, Gamification involves combining the usual mechanisms in the games with the work space, in order to make things more appealing and to direct human behavior towards the goals of the system. Gamification is actually the use of game components on issues other than the game and emphasizes the use of entertainment and pleasure in the work. In this research, it has been tried to study and recognize the Gamification, its dimensions, mechanisms, dynamics, and models, using Grounded Theory method; and the following, we try to find a way to understand the role of the Gamification and apply it to the sharing and dissemination of knowledge.
Methods: Grounded Theory is an inductive method of theoretical discovery that allows the researcher to develop a report on the general characteristics of the subject; While simultaneously consolidating the basis of this report in empirical data observation. Using purposeful sampling, research data were collected using interviewing tools and analyzed through data analysis and coding principles.
Results: In this research, after formulating the stages of Grounded Theory and types of data encoding, in the end, a theory with visual modeling is presented and evaluated.
Conclusion: The dimensions of the proposed framework include the “organizational context”, “game-related dimensions”, and “other indicators that affect the Knowledge Sharing- Gamification”. Each of these dimensions includes lower-level components that are described in the model's description. For example, “organizational context” includes incomes, costs, platform, and so on, and “game-related dimensions” include the mechanisms, dynamics and aesthetics of the game

Identifying Information Grounds of Kurdistan University Postgraduate Students and Their Relation with Students' Information Literacy Skills

Ali Jalali Dizaji

Background and Aim: This article studies the information literacy skills of Kurdistan University graduate students and its relationship with their information grounds.
Methods: The research used descriptive-correlation survey methodology. The statistical population consisted of 1977 Master degree students at University of Kurdistan and 321 members thereof selected by stratified random method for research sample. Data collected by a questionnaire including two sections for identification of the students’ information grounds and information literacy skills. Descriptive as well as inferential statistics were used for data analysis.
Results: Kurdistan University graduate students overall information literacy was above average and desirable in five literacy skills. Results on the relationship between research variables showed that there is a positive and strong correlation between academic information grounds and information literacy competencies. Correlation between scientific information grounds and information literacy competencies is positive and suitable where it is positive and moderate between public information grounds and information literacy competencies. There is a negative correlation between first and second information literacy competencies and information grounds; straight and positive correlation between third and fourth information literacy competencies with grounds and fifth information literacy competency and information grounds correlation is insignificant but negative. It is concluded that priorities among three dimensions is for academic and scientific information needs but public information needs is less concerned and deficiency should be improved.
Conclusion: Article is valuable for information literacy competencies recognition and its advantages for correlation indication between information literacy and information grounds and policy making on research population.

Explaining the Effective Factors in Tracking Information in Electronic Word-of-Mouth (EWOM) Communication in Kashan Foreign Tourists

Samane sadat Nasiri

Background and Aim: Today, word of mouth communication plays a significant role in customer's decision-making, especially in the service environment, particularly tourism. However, it should be noted that several factors influence the pursuit of information (information tracking) in this type of communication that needs to be identified and strengthened.Therefore, the present study aims to provide a model for explaining effective factors in tracking information in electronic word of mouth communication among foreign tourists who have traveled to Kashan in the summer of 2016.
Methods: The present research is applied and the method of data collection is descriptive-survey.The sample size was estimated to 150 people according to Morgan and Krejcie tables and random sampling was performed.To collect the research data, 28 questionnaires and 8 demographic questionnaires were designed by reviewing the theoretical foundations of the research.
Results: Of the eleven hypotheses, three hypotheses of the effect of perceived ease on mental involvement and the effect of trustworthiness and mental involvement on information follow up were confirmed, and eight other hypotheses were rejected. Therefore, mental involvement is not affected by the source trustworthiness, validity of the message, and the perceived benefits of online counseling communication. Subjective conflict can be influenced by the perceived ease of online counseling communication and perception fun. Comes from online communication communications. The source's trustworthiness and perceived benefits and perceived enjoyment of online advices do not affect its follow-up, and the validity of the message in online advocacy communications is effective in tracking it. Mental conflicts with online advocacy are also affected by follow-up.
Conclusion: According to the findings of the research, marketing and tourism experts should strive to advertise their services and awareness to the tourists through the use of the Internet and social media capabilities.

Evaluate cognitive skills, composition and use of information among graduate students of Islamic Azad University Doruod Branch

Mansour Torkiantabar

Background and Aim: This study aimed to evaluate cognitive skills, composition and use of information among graduate students of Islamic Azad University Doruod Branch.
Methods: The research is descriptive. The study sample included 1105 persons of Doruod Islamic Azad University graduate students, which is based on the sample of 286 subjects were selected. To gather data for these study questionnaires were used. The questionnaires were distributed and 276 questionnaires were received that the number of Inventory data extraction and analysis using statistical software was SPSS20. Descriptive statistics of mean and standard deviation and inferential statistics t test was used.
Results: The results showed that the cognitive, composition and use of information among graduate students of Islamic Azad University Doruod higher than average.
Conclusion: The results of this study and other research related to information literacy of students It can be concluded that universities and higher education institutions should pay special attention to students' information literacy and provide grounds for its upgrade.

Explaining the role of culture and function of data on human’s mind (With an epistemological approach based on Karl Popper's ideas)

Alireza Soltanzadeh

Background and Aim: The issues of the contemporary world are becoming more and more complex in the light of the ever-increasing growth of tools and technologies in various areas of nowadays. This complexity, as well as the quick and easy access to information that somehow is known as bombing information, has a great impact on human mind. These effects must be known in order to prevent its destructive factors. The problem of knowing that humanity faces throughout its life will enter into more complex phases during this period. The emergence of new and diverse authorities poses a major threat to awareness. The study aims to examine the issue of confrontation with truth based on Karl Raymond Popper's ideas in the field of epistemology and epistemology. The main question of this research is whether the human mind is better able to face and solve problems in today's world due to extensive communications and abundant data?
Methods: This research is qualitative. In terms of purpose, this research can be considered exploratory and exploratory at the same time. Theoretical foundations of research are based on Popper's thinking that beliefs and knowledge must be constantly tested. The hypothesis is that, in spite of all the possibilities available to mankind for access to information, human remains faced with fundamental mistakes in recognizing issues and making decisions.
Results: The results of the research show that, despite the free flow of information and easy access to data sources, people continue to suffer from making false decisions and giving wrong answers to the most fundamental issues.
Conclusion: In solving many issues, even with collective decisions at high decision-making levels, misconceptions are still being used, which will be a surprise to decision-makers after reassessing the high level of mistakes

Website features analysis in the field of gamification focusing on the roles of the mediator of experience and attitude of users (Cace study: Digi Kala)

Mohammad Ghaffari

Background and Aim: Managing the experience the user has in dealing with the website can play a significant role in improvement of a longer and more valuable relationship. One of the new technologies that can play a role in pleasant, enjoyable and effective experience of the users is gamification. Because this technology transforms every day, repetitive, and formal activities into exciting, challenging and entertaining experiences with the rules of the game and makes a different experience for users; also, provides the intention to use and advice to others. Therefore, the purpose of this study is to Digi Kala website features analysis in the field of gamification focusing on the roles of the mediator of experience and attitude of users and impact of the antecedents on intention to use and word of mouth intention
Methods: This research is applied in terms of purpose and is descriptive in terms of method. The statistical population of the study consisted of all users of Digi Kala online store, which in the period of data collection in July, 2018 were users of this website, and 294 samples were collected by sampling method. The main tool for collecting data was a questionnaire. To analyze and confirm the validity of research, construct validity and convergent validity were investigated. Cronbach's alpha coefficient was used to assess the reliability of the questionnaire. SPSS and LISREL software were used to analyze the data.
Results: All the research hypotheses were approved except for the second hypothesis.
Conclusion: The results of the research show that service quality, system quality and information quality on Digi Kala website affect user experience and user experience on Digi Kala website affects the user's attitude toward it. Also, the user's attitude towards Digi Kala website affects the intention to use and word of mouth intention.

Identification of indigenous knowledge items and presenting the knowledge management model of indigenous medicine in Makran district

Nosrat riyahinia

Background and Aim: the field of indigenous medicine is one of the indigenous knowledge fields. The tendency of native people to use indigenous medicine for diagnosis and treatment of diseases, knowledge management of indigenous medicine in this district, have doubled the importance of paying attention to this topic. In this way, the present research intends to propose an appropriate model for knowledge management of indigenous knowledge, through identifying items of indigenous knowledge, Emphasizing on indigenous medicine, in Makran district.
Methods: the type of present research is applied and the Qualitative methods have been used in this study. The Statistical population of this research involved of experts and pundits that are familiar with indigenous knowledge in Makran district. The sample members were selected with purposeful sampling method. Semi-structured interview was used for Data Collection and the process of conducting interviews was continued with 12 persons of sample members to reach the theoretical saturation after interview. Thematic Analysis method is used for analysis, interpretation and coding of data.
Results: Based on the analysis of qualitative data, 175 initial codes were obtained. 55 codes represent different fields of indigenous knowledge which were categorized in 5 sub-items of "handicrafts", "fishing", "animal husbandry", "agriculture" and "indigenous medicine" and 2 key items of "non-medical" and "medical knowledge". 78 codes represent the different fields of indigenous medicine knowledge which were categorized in 6 sub-items of "sphygmology", "face color", "urine and stool color", "drug therapy", "prayer therapy", "surgery and traditional treatments " and 2 key items of "Traditional diagnosis" and "traditional medicine". Finally, 42 initial codes related to the items of the knowledge management model of indigenous medicine were categorized in 14 sub-items and 5 key items of "knowledge creation", "Knowledge acquisition”, "knowledge sharing and development", "knowledge transfer", "knowledge recording", which show the dimension of knowledge management model of indigenous medicine in Makran district.
Conclusion: Due to the vast capacity of Makran district in the field of indigenous medicine knowledge, the present research provides a basis for the more efficient management of this knowledge through identifying different items of this knowledge and proposing a model for its management. In addition, this research can be the basis for further investigations in this field.