Human Information Interaction

Determining user interface accessibility evaluation indicators in virtual education systems using the BWM method

yaghoub Norouzi

purpose: The article aims to identify and prioritize indicators for evaluating the accessibility capabilities of the user interface in virtual education systems.
Methodology: In step 1, to identify the evaluation indicators from the indicators listed in ISO 9241, a localized checklist was prepared by the virtual education systems inside the country. Then, using the Fuzzy Delphi method and the opinions of experts from the higher education system of Iran in the field of accessibility of education and e-learning systems, the identified indicators were modified and finalized. In the next step, these indicators were prioritized using the BWM method from the point of view of experts, and their importance was determined.
Findings: The final framework of indicators for evaluating the accessibility capabilities of the interaction environment (user interface) of virtual education systems was compiled and prioritized in four general indicators (general guidelines and requirements, inputs, outputs, support services, help, and online documentation) and 24 sub-indices. For this purpose, LINGO software was used. Based on the findings of the research, the component "Compatibility with accessible technologies" won the first rank among all sub-indices. The component "online documentation" was ranked second and "setting accessibility levels" was ranked third. The last rank (rank 24) was awarded to "Camera".
Conclusion: There is no consensus on the standard framework for evaluating the accessibility of virtual education systems. The review of the conducted research showed that there is a research gap in the field of not comprehensively identifying and presenting a comprehensive and coherent picture to evaluate the accessibility of the interaction environment in virtual education systems and it was concluded that to improve the use of virtual education systems, identifying and prioritizing the factors It is necessary to evaluate the accessibility of virtual education systems. The innovation of this article is to provide a comprehensive framework for identifying and prioritizing the accessibility evaluation indicators of the interactive environment in virtual education systems localized for the country. The internet speed in Iran is not high and turning on the camera during virtual classes due to the high volume of the internet it consumes causes disconnection and communication between them. The statistical community of the research was aware of this fact, therefore, according to the existing conditions, they assigned the least weight to this index.

The Role of Communication Apprehension and expression of the true self in Using Instagram and Selfie

Mahmoud Pouyanfar

purpose: The main purpose of this study is to investigate the role of the Expression of the True Self in the use of Instagram and selfies.
Methodology: This correlational study used 4 questionnaires "Communication Apprehension", "Authenticity Inventory Scales", "Instagram Use" and "Taking a Selfie" (online) in a random sample of undergraduate students at the University of Birjand (357 participants).
Findings: Communication Apprehension and selfie use were higher in women than men, but the age of the participants had no role in the variables. Instagram Use was above average and sending selfies and edited selfies was below average. With the increase of most of the studied psychological variables, the use of Instagram, selfies, and edited selfies increased. However, with the increase in communication Apprehension, the Expression of the True Self on Instagram decreased.
Conclusion: In our study population, most people have a greater tendency to introvert and do not want to show themselves. Using Instagram may help reduce communication fears. People with high communication phobia experience more fear or anxiety in their relationships than others, so these people are more likely to avoid experiencing fear or anxiety in their relationships with others. Expression of the True Self in selfies is directly related to one's characteristics, but the expression of the True Self on Instagram is not necessarily related to one's characteristics.

Presenting the model of consumer behavior in e-commerce with an exploratory approach

Mirza Hassan Hosseini

purpose: consumer behavior in the field of e-commerce and web-based services has different dimensions, including psychological, cultural, economic, personality, etc. components. Since the e-commerce market is constantly growing, it creates a good development opportunity for businesses, so business opportunities should be more adapted to the characteristics and behavioral characteristics of consumers to better meet customer needs. fulfill and facilitate business success. The current research was conducted with the aim of presenting the pattern of consumer behavior in electronic commerce with an exploratory approach.
Methodology: In terms of its fundamental purpose, this research is a survey descriptive research that was conducted in a mixed exploratory manner.
Findings: The results showed that the model of consumer behavior in e-commerce includes: causal conditions, categories, platforms, intervening factors, strategies and consequences. Also, in the quantitative part, the results of the research indicated the approval of most of the components of the qualitative part of the research by the experts.
Conclusion: Examining patterns and models of consumer behavior in e-commerce is necessary for institutions, and in this regard, the results of this research model and other models presented in the field of study should be used in order to create fields for predicting consumer behavior.

Investigating the relationship between the dimensions of information technology and communication literacy of marketing experts of manufacturing industries with their success rate in marketing

Mahmmoud Ahmadisharif

Purpose: This study was conducted to know the relationship between monitoring the relationship between information literacy components of marketing experts in manufacturing industries with their success rate in marketing and their success rate in marketing.
Methodology: The research method is a descriptive survey of correlation type. The statistical population of the study is all marketing experts of food production industries in Tehran, due to the size of the statistical population, 384 of them were selected as a sample. Katz and McLean's (2007) ICT questionnaire was used to collect information related to information literacy and a researcher-made questionnaire was used to measure the success of experts in marketing. Overall reliability of the Information Literacy Questionnaire based on Cronbach's alpha coefficient formula / 78. And the reliability of the researcher-made questionnaire was estimated to be 0.72.
Findings: Pearson's formula was used to analyze the data in the inferential statistics section on the correlation coefficient and Kolmogorov-Smirnov test was used to determine the normality of the data.
Conclusion: The results of the study showed that there is a relationship between ICT literacy and each of its dimensions (describing, achieving, evaluating, managing, combining, creating, and communicating) with the success of experts in marketing. has it.

Evaluating the organizational learning process of university library li-brarians based on the Marquardt model

Mansour Torkiantabar

Purpose: This study was conducted to evaluate the organizational learning process of university library librarians based on the Marquardt model.
Methodology: This research is applied in terms of purpose and descriptive-survey method. The statistical population includes 552 librarians at the libraries of the Islamic Azad University. The sample size was estimated to be 227 people using the Krejcie Morgan table. To collect the required data for the research, a researcher-made questionnaire was used to assess the five components of learning organization based on the Marquardt model (learning dynamics, organizational transformation, empowerment of individuals, knowledge management, and application of technology). The collected data were analyzed using SPSS26 statistical software and statistical formulas of Kolmogorov-Smirnov, Cronbach's alpha, and t-test.
Findings: The results showed that organizational learning in the libraries of Islamic Azad University has a favorable situation and this situation for all five components (learning dynamics, organizational change, empowerment, knowledge management, and technology application) Was also approved.
Conclusion: Although the results of this study indicate the favorable situation of organizational learning in the libraries of Islamic Azad University, the continuation of this type of learning due to the many changes and developments that we see in the world today for all organizations, especially types Libraries are a basic necessity.

Identifying and ranking the antecedents affecting the implementation of the electronic document management system and its effect on client satis-faction

Mohammad Mehdi Davali

Purpose: The purpose of this research is to identify and prioritize the effective factors in the
implementation of the electronic document management system and its effect on client satisfaction.
Methodology: This research is of a descriptive-correlation type and with an applied nature, and considering that the identification of factors affecting the implementation of the electronic document management system was part of the research work, it can be considered as an exploratory type. The statistical sample of the research for the first questionnaire, which was selected to prioritize the dimensions and components and to use the hierarchical process analysis, was 10 people from the directors of the Hormozgan province registry. Expert choice software was used to analyze this section. The second questionnaire was designed based on a quantitative method and a five-point Likert scale and was distributed among 384 clients who referred to the civil registry of Hormozgan province. Smart PLS software was also used to analyze this section. To check the validity of the questionnaire, the method of content validity and reliability of Cronbach's alpha criterion and composite reliability were used.
Results: Based on the findings of this study, 44 factors were identified that were effective on the electronic document management system, based on content validity (CVR), 21 factors were finally approved, and these factors were included in the four main variables of performance expectation, effort expectation, social influence, and Facilitating conditions were classified. The findings related to the ranking of the main criteria show that performance expectation with a weight of 0.380 won the first rank. Then, social influence with a weight of 0.280 has taken the second place, the conditions for facilitating work with a weight of 0.220 have taken the third place, and the expectation of effort has taken the fourth place with a weight of 0.120. And finally, the effect of 3 factors of performance expectation, social influence, and facilitating conditions on client satisfaction was confirmed.
Conclusion: According to the results obtained from this study, it can be concluded that by identifying the effective factors of the electronic document management system, we will be able to provide the best foundation for the implementation of the electronic document management system in the administrative system of the country and through this Let's take an effective step in creating client satisfaction.