Human Information Interaction

Objective: Study clarifies the effect of greening Porter's competitive advantage in the marketing process by emphasizing the marketing information system.
Method: Study used applied developmental and qualitative method. Population included experts and marketing and environmental experts of oil companies, from which 13 samples were selected by targeted snowball method for semi-structured interviews. A content analysis method based on data foundation theory was used to analyze the data. Appropriate codes were assigned to different parts of the data and concepts were determined. Selective coding allowed to refine categories and the main dimensions of the research emerged in the form of causal, pivotal, contextual, intervening, strategies, and accordingly to determine emergence of Porter's competitive advantage in the marketing process.
Findings: Findings showed that entrepreneurial behaviors and managerial factors provide the basis for sustainable green marketing and then green social responsibility for oil companies. Meanwhile, organizational agility paves the way for sustainable green marketing and social responsibility. Green marketing also affects the positioning of green and ultimately green competitive advantage for the company and customers by influencing the capabilities of the company, production factors and environmental factors.
Conclusion: Results showed that the green marketing process is a complex process that affects the agility of the organization, entrepreneurial behavior and managerial factors leads to green positioning and ultimately, a green competitive advantage for the company and customers

Introduction: plagiarism is one of the new phenomena in the academic environment in Iran, which includes different dimensions and types. So, its recognition and rooting are the problems of this research. Therefore, the main goal of the current research is to investigate the context and institutional and individual factors affecting the formation of plagiarism in Iran and provide policy solutions by decision-makers.
Methods: The current research method is descriptive qualitative. The statistical population of the research includes 15 university experts who were selected by judgment and snowball method. The data collection tool is a researcher-made questionnaire, which was completed during three stages (in a round-trip way) of indexing using the Delphi technique, and the validation of the conceptual model of the research was done using experts' opinions.
Results: The findings of the research showed that the factors affecting the occurrence of plagiarism in universities in Iran include two categories of individual and systemic components and 21 indicators related to these components. Individual factors related to the inherent personality characteristics of students such as lack of ideas, inability to manage time, lack of guilt, lack of some skills, and also some deficiencies in professors such as insufficient knowledge, lack of motivation among students, etc. Systemic or institutional factors are mostly due to incomplete and insufficient laws of universities, inappropriate training of these centers, and lack of attention to plagiarism and plagiarism.
Conclusion: In the end, based on both individual and systemic effective components, practical solutions have been presented to deal with plagiarism in universities.