Elham Esmaeil Pounaki, Mohammad Reza Esmaili Givi, Fateme Fahimnia,
Volume 2, Issue 4 (3-2016)
Abstract
Background and Aim: The aim search was to investigate the relationship between media literacy and information literacy of students of communication and information sciences and knowledge studies, and its impact on their entrepreneurial ability.
Methods: This is a survey correlational method. Population consists of postgraduate students in information science and knowledge and communication sciences at Tehran and Allameh Tabatabai University. Data was collected from two sources: library documents and questionnaires. First, library method was used to examine the theoretical foundations of media literacy, information literacy and entrepreneurship. Then, by careful examination of literature - based on the research model - a questionnaire created and distributed. Data was analyzed by Independent One-Sample t-Test and Spearman Rank Correlation Coefficient.
Results: Findings showed that the level of media literacy and information literacy of students is desirable and the level of characteristics of entrepreneurship is relatively desirable.
Conclusion: The Pearson Correlation test showed a significant relationship between the variables of media literacy and information literacy. The impact of information literacy on entrepreneurial ability was confirmed and the impact of media literacy on entrepreneurial ability was rejected.
Mostafa Baghmirani, Mohammad Reza Esmaili Givi, Mohammad Hassanzadeh, Ali Reza Noruzi,
Volume 4, Issue 3 (12-2017)
Abstract
Background and Aim: This study aims to introduce a developed conceptual model of problem finding.
Methods: This article is carried out by utilizing qualitative directed content analysis. The researcher used this method to gather new knowledge on the four features of problem finding. In total, 17 scientific sources were analyzed.
Results: This research revealed 182 codes, 22 themes that outline issues related to the research problem finding. Personality feature extended in five dimensions; psychological feature extended in four dimensions; thinking feature (creative thinking) extended in six dimensions and (critical thinking) extended in two dimensions; and educational feature extended in five dimensions.
Conclusion: Based on available data, the number of factors identified in this study is greater and more comprehensive than that of any previous research. It could provide an added value to the current researches about problem finding. This study has also developed the previous conceptual model and utilized a directed content analysis method that has never been conducted to date in the field of problem finding.
Davoud Haseli, Akram Taghipour, Mohammad Reza Esmaili Givi, Reza Akbarnejad,
Volume 7, Issue 4 (3-2021)
Abstract
Purpose: The purpose is to classify the components of SERVQUAL services quality in public libraries based on Kano's customer satisfaction model, prioritize them based on the Asymmetric Impact-Performance Analysis and, determining the classification of SERVQUAL components according to users’ groups.
Methodology: This is an applied descriptive survey. Population included active members aged 15 and older in the five public libraries of Qaemshahr, Iran. Stratified random sampling was used. Instruments included customer satisfaction and SERVQUAL questionnaires. Multiple regression analysis conducted, creating two Dummy Variables of penalty and reward. SERVQUAL components were classified into three groups of: Basic, performance and excitement services. Asymmetric Impact-Performance Analysis on overall users’ satisfaction was calculated.
Findings: Shows that accountability features of the group of basic services with high-performance, characteristics of responsiveness in the group of performance services with low-performance, and the three characteristics of physical dimensions with low performance, reliability and empathy, and attention with high-performance are in the group of excitement services. Prioritization features identified increasing and maintaining level of performance of: 1) responsiveness; 2) physical dimension; 3) responsibility; 4) reliability; and 5) empathy and attention. Moreover, demographic features exhibited that women were more satisfied. Age, education, and history of using the library has increased users' satisfaction. With the surge of the level of users' satisfaction with the physical dimensions and reliability has increased then the level of satisfaction with empathy and attention has decreased.
Conclusion: This study was first to enter the literature of nonlinear analysis of users' satisfaction by Kano's model and Asymmetric Impact-Performance Analysis measuring service quality of public libraries. Nonlinear analysis enabled the determination of priority of actions based on positive/negative performance compared to linear regression coefficient. Also, disclosed the variation of level of satisfaction of diverse groups of users in terms of gender, age, education and history of use.
