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Fatemeh Salmani, Mohammad Reza Kiani, Mohammad Mohammad Akbari Booreng, Leila Talebzade Shoshtari,
Volume 10, Issue 2 (9-2023)
Volume 10, Issue 2 (9-2023)
Abstract
Background and Purpose: Social media and psychological issues related to it, have attracted increasing attention nowadays and have been the subject of many studies in this field. Meanwhile, Instagram was studied in this research due to its many features and the special attention of young people to this platform. The purpose of this study was to investigate the role of body image in using Instagram.
Materials and methods: This correlation study was conducted in a sample of 375 students. Data were collected using “body image” and “use of Instagram” questionnaires.
Findings: According to the results, students used Instagram more than average. They were relatively satisfied with their body image. Also, the results showed that the higher the apparent dissatisfaction and functional interference of the respondents (as components of body image), the higher their use of Instagram.
Conclusion: Due to the increasing popularity of social media, researchers have begun to investigate the possible consequences of this new media format on body image. There are some unique features of social media that distinguish them from traditional media and may help in understanding any effect they may have on body image: 1. Social media such as Instagram have their own users and are very popular among the younger generation. have; 2. People often present an idealized version of themselves on social media, uploading their most attractive images to their profile that can be edited and improved, and deleting any images they find unattractive; 3. Although social media contain images of a range of different types of people (eg, friends, family, strangers, celebrities), they are generally used to interact with peers.
Young people are influenced by three main sources: parents, peers, and media. As a major factor in socialization, parents have a strong influence on their children's body image, and this can be directly or indirectly related to body weight or appearance in general, for example through their comments. As children grow older and enter adolescence, peers play an increasingly important role in body image concerns, especially when intimacy is a necessary component of receiving approval from others. Adolescents learn from their peers what type of body image is associated with popularity and attractiveness. Finally, the media plays a determining role, as young people in the media are often portrayed as attractive and perfectly fit, which may lead to body image concerns among those exposed to them. Past research has shown that certain social media environments, such as Instagram, may be effective in creating feelings of inadequacy and comparing oneself to others in terms of body image.
Instagram contains a plethora of seemingly authentic images, many of which represent body ideals. Physical appearance actually plays an important role on Instagram, and studies have shown that teens and young adults experience distress, body dissatisfaction, and pressure to look perfect on social media. Since Instagram gives its users the opportunity to edit content before posting it on their profile, users tend to resort to behaviors such as image filtering.
Previous studies have emphasized the importance and extent of using social media, especially the Instagram social network, in the world and in Iran, and clearly confirmed the mutual effect of its use with psychological issues, including people's attitudes about their body image among the users of this network. It is important to note that most researches have focused on the role of using Instagram on psychological variables, but this research focused on the role of body image variable on the use of Instagram. Although two-way relationship is tested in correlation studies, the goal of the researchers in terms of predictor variables and criteria determines the direction of the analysis. Based on this, this research sought to determine the relationship between the body image of the studied community and the use of Instagram after examining the status of the variables of Instagram use and body image among the subjects under study ( University of Birjand students)?
Instagram is a visual program that has given its users the ability to send photos, videos, selfies, live broadcasts, and in addition has created the necessary interaction so that users can react to the stories and posts of their followers. The many features of this platform and its attractiveness for young people made the community under study of this research to show high statistics of using this media (based on the results of the first question). This issue can provide many opportunities for society's decision makers to use these capabilities in the service of raising the standards of today's social life. Therefore, domestic similar platforms should be strengthened so that they can replace it due to the filtering of this social media. However, due to the international nature of Instagram, it is unlikely that a suitable alternative will be found for it; Therefore, it is suggested to facilitate favorable conditions for students to use this media along with their awareness about its benefits and harms. Because filtering media that is very popular among young people will cause dissatisfaction and hidden and open social aggressions.
Data were collected using body image questionnaires (Littleton et al., 2005) and using Instagram (Lezbna, 2015). The body image questionnaire (Littleton et al., 2005) contains 19 items and uses a Likert scale (scored from 1 meaning never to 5 meaning always). The validity of this questionnaire using the correlation method with the self-report scale of body dysmorphic disorder was reported as 0.83 in the research of Littleton et al. (2005). Also, in a study conducted by Basak Nejad and Ghaffari (2006), the validity of this questionnaire was tested and confirmed using the correlation coefficient between this scale and the fear of negative evaluation of physical appearance (r=0.55). The reliability of the questionnaire in the research of Littleton et al. (2005) was evaluated by the internal consistency method and the Cronbach's alpha coefficient obtained was equal to 0.93. Cronbach's alpha coefficient of the first and second factors was 0.92 and 0.76, respectively, and the correlation coefficient between the two factors (1. apparent dissatisfaction and 2. functional interference) was 0.69. In the research of Rostagarinia and Ali Khademi (2022), the reliability of this questionnaire using Cronbach's alpha method was 0.86 for the entire questionnaire, 0.84 for the first subscale (apparent dissatisfaction) and 0.71 for the second subscale (functional interference). It is reported that it indicates acceptable reliability of the questionnaire. In the present study, Cronbach's alpha of the whole body image questionnaire was 0.88, the first component (appearance dissatisfaction) was 0.84, and the second component (functional interference) was 0.77.
The second questionnaire was the use of Instagram (Lezbna, 2015). This questionnaire contains 13 items and has been used in many personality and clinical research projects due to its high validity (Pouyanfar, 2019). In this research, the validity of this questionnaire was checked and confirmed using the content validity method (subject experts and professors). Lezbana (2015) reported the reliability of this questionnaire using Cronbach's alpha coefficient of 0.81 and Pouyanfar (2019) 0.83. In the current study, the Cronbach's alpha of the Instagram usage questionnaire was 0.81.
The statistical data analysis of this research was done using descriptive statistics (mean, standard deviation, tables and graphs) and inferential statistics (including regression tests, Pearson correlation coefficient and one-sample t-________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license
The statistical data analysis of this research was done using descriptive statistics (mean, standard deviation, tables and graphs) and inferential statistics (including regression tests, Pearson correlation coefficient and one-sample t-test). The software used for statistical analysis was SPSS version 25. In addition, the normality of the data distribution was confirmed using the Kolomogrov-Smirnov test.
The results of the first question, which asked the students' use of the social network Instagram, were obtained in such a way that the sample T-Tech test showed that the students' use of Instagram, despite being filtered, with an average of 43.53 at the level of 0.01, is significantly higher than The average was 39. The findings showed that most of the respondents (138 people) have been using Instagram for more than 4 years, the respondents spend between 1 and 2 hours on Instagram, the number of posts they share on this platform is less than 10 posts, and according to the results, although They post pictures on Instagram once a month. The respondents checked Instagram sometimes and agreed that they devoted a part of their daily schedule to Instagram and that Instagram was a part of the respondents' daily activities; So that they used Instagram in their free time, at work or class, etc. In the end, the respondents believed that they should be present on Instagram all day and if they are not present, their communication is cut off.
McCormick (2018) believes that Instagram is a social network platform, and the adoption of this program by many users and the use of new technologies in different fields increase the value of this program day by day, and the reason that makes it more attractive to advertisers is the young audience of this program. . According to the latest statistics of the Statista website, users aged 25 to 34 are the largest age group of Instagram users worldwide, followed by people aged 18 to 24, and in the meantime, India is at the top of the list of Instagram users with 201 million Instagram users. . Bolton et al. (2013) concluded that young consumers are a technologically savvy and visually advanced generation, and their adaptability to using technology eases many issues because they are born with the introduction of technology. Starcevich and Konjikoshi (2018) also believe that the young generation has the most participation in social media when compared to previous generations. Other researches inside and outside the country such as Poyanfar (2019); Borbor and Tajik Ismaili (1401); Brati and Atrian (1400); Kapenter et al. (2020); Huang and Chu (2018) have obtained results consistent with the results of this research.
The results of the second question, how do the students perceive their body image? It showed that the students' opinion about the negative image of their own body was significantly lower than the average, in other words, they did not have a very unfavorable image of their appearance. Also, the respondents were rarely dissatisfied with some parts of their appearance, sometimes they spend considerable time in the mirror, they never feel that the people around them have a negative opinion about them, if they are dissatisfied with their appearance, they still participate in social activities, use cosmetics to improve their appearance. They rarely seek approval from others about their appearance, they are not afraid of others finding fault with their appearance, and they do not avoid looking in the mirror. The results of the T-Tech exam of the sample of students regarding their body image with two research components (appearance dissatisfaction and functional interference) are reported with an average level. The results show that the status of students regarding their body image with an average of 41.78 at the level of 0.01 is significantly lower than the average of 57. Also, the state of apparent dissatisfaction of students with an average of 20.93 and functional interference with an average of 20.85 is significant at the level of 0.01 and below the average; Therefore, the students had a relatively positive image of their body. Mohad et al. (2013) in their research, consistent with the current research, concluded that 85% of the respondents are more than average satisfied with their body. In the case of those who had an unfavorable body image, this dissatisfaction with appearance increased the desire to wear makeup. Also, interference in a person's social performance increases both the desire and the practice of makeup. Khodaparast et al. (2019) obtained the average of body image components and compared it with the average, and concluded that the sample people have a positive and favorable view of their body image. Contrary to the present study, Wood-Barkalow et al. (2010) concluded that 12 of the respondents were not satisfied with their body image. It seems that the type of subjects of this study did not have an effect on obtaining these results. Students in an active and rich environment usually receive positive feedback from their friends, and at a young age, due to physical health and vitality, a person's attitude towards his body is more positive than at an older age.
In the research hypothesis, students' body image predicts their use of Instagram. The results were such that in this hypothesis, the components of body image including appearance dissatisfaction and functional interference were considered as predictor variables and Instagram use as criterion variable. The results of the variable correlation test (as a regression assumption) showed that there is a significant relationship between body image and both of its components, i.e., appearance dissatisfaction and functional interference (as a predictor variable) and using Instagram (as a criterion variable) at the level of 0.05. Appearance dissatisfaction and functional interference were the variables entered in the regression equation at the same time, and both variables remained in the model. Chua and Chang's (2016) research showed that people's feedback from peers and society has a significant effect on the dissemination of photos published on Instagram, and functional interference is a predictor of Instagram use. Verastro et al. (2020) conducted a study, and the results showed that people who felt more anxious and uncomfortable about their body image and had more pressure to comply with social media standards were people who edited their pictures and then posted them online. upload, internalize the beauty stereotype suggested by Instagram and use Instagram more. Pedalino and Camrini (2022) obtained results consistent with this research, which was associated with lower levels of body satisfaction in the target population due to the social comparison process of ideal body images shared on the Instagram platform.
Fardouli et al. (2022) used the multiple regression method in their research and the result of their research was also consistent with the present research. Also, Cowles et al. (2023) concluded that participants who spent more time on Instagram had higher levels of body dissatisfaction and more comparisons of physical appearance. In their research, Sohrabzadeh et al. (2018) concluded that there is a significant and direct relationship between body image and the use of Instagram with a correlation coefficient (0.236) and a significance level (0.0001). In addition, Sadeghzadeh et al. (2018) reported in their study that dissatisfaction with body image has a significant and positive relationship with the amount of use of Instagram (r = 0.64, p<0.01).
Materials and methods: This correlation study was conducted in a sample of 375 students. Data were collected using “body image” and “use of Instagram” questionnaires.
Findings: According to the results, students used Instagram more than average. They were relatively satisfied with their body image. Also, the results showed that the higher the apparent dissatisfaction and functional interference of the respondents (as components of body image), the higher their use of Instagram.
Conclusion: Due to the increasing popularity of social media, researchers have begun to investigate the possible consequences of this new media format on body image. There are some unique features of social media that distinguish them from traditional media and may help in understanding any effect they may have on body image: 1. Social media such as Instagram have their own users and are very popular among the younger generation. have; 2. People often present an idealized version of themselves on social media, uploading their most attractive images to their profile that can be edited and improved, and deleting any images they find unattractive; 3. Although social media contain images of a range of different types of people (eg, friends, family, strangers, celebrities), they are generally used to interact with peers.
Young people are influenced by three main sources: parents, peers, and media. As a major factor in socialization, parents have a strong influence on their children's body image, and this can be directly or indirectly related to body weight or appearance in general, for example through their comments. As children grow older and enter adolescence, peers play an increasingly important role in body image concerns, especially when intimacy is a necessary component of receiving approval from others. Adolescents learn from their peers what type of body image is associated with popularity and attractiveness. Finally, the media plays a determining role, as young people in the media are often portrayed as attractive and perfectly fit, which may lead to body image concerns among those exposed to them. Past research has shown that certain social media environments, such as Instagram, may be effective in creating feelings of inadequacy and comparing oneself to others in terms of body image.
Instagram contains a plethora of seemingly authentic images, many of which represent body ideals. Physical appearance actually plays an important role on Instagram, and studies have shown that teens and young adults experience distress, body dissatisfaction, and pressure to look perfect on social media. Since Instagram gives its users the opportunity to edit content before posting it on their profile, users tend to resort to behaviors such as image filtering.
Previous studies have emphasized the importance and extent of using social media, especially the Instagram social network, in the world and in Iran, and clearly confirmed the mutual effect of its use with psychological issues, including people's attitudes about their body image among the users of this network. It is important to note that most researches have focused on the role of using Instagram on psychological variables, but this research focused on the role of body image variable on the use of Instagram. Although two-way relationship is tested in correlation studies, the goal of the researchers in terms of predictor variables and criteria determines the direction of the analysis. Based on this, this research sought to determine the relationship between the body image of the studied community and the use of Instagram after examining the status of the variables of Instagram use and body image among the subjects under study ( University of Birjand students)?
Instagram is a visual program that has given its users the ability to send photos, videos, selfies, live broadcasts, and in addition has created the necessary interaction so that users can react to the stories and posts of their followers. The many features of this platform and its attractiveness for young people made the community under study of this research to show high statistics of using this media (based on the results of the first question). This issue can provide many opportunities for society's decision makers to use these capabilities in the service of raising the standards of today's social life. Therefore, domestic similar platforms should be strengthened so that they can replace it due to the filtering of this social media. However, due to the international nature of Instagram, it is unlikely that a suitable alternative will be found for it; Therefore, it is suggested to facilitate favorable conditions for students to use this media along with their awareness about its benefits and harms. Because filtering media that is very popular among young people will cause dissatisfaction and hidden and open social aggressions.
Data were collected using body image questionnaires (Littleton et al., 2005) and using Instagram (Lezbna, 2015). The body image questionnaire (Littleton et al., 2005) contains 19 items and uses a Likert scale (scored from 1 meaning never to 5 meaning always). The validity of this questionnaire using the correlation method with the self-report scale of body dysmorphic disorder was reported as 0.83 in the research of Littleton et al. (2005). Also, in a study conducted by Basak Nejad and Ghaffari (2006), the validity of this questionnaire was tested and confirmed using the correlation coefficient between this scale and the fear of negative evaluation of physical appearance (r=0.55). The reliability of the questionnaire in the research of Littleton et al. (2005) was evaluated by the internal consistency method and the Cronbach's alpha coefficient obtained was equal to 0.93. Cronbach's alpha coefficient of the first and second factors was 0.92 and 0.76, respectively, and the correlation coefficient between the two factors (1. apparent dissatisfaction and 2. functional interference) was 0.69. In the research of Rostagarinia and Ali Khademi (2022), the reliability of this questionnaire using Cronbach's alpha method was 0.86 for the entire questionnaire, 0.84 for the first subscale (apparent dissatisfaction) and 0.71 for the second subscale (functional interference). It is reported that it indicates acceptable reliability of the questionnaire. In the present study, Cronbach's alpha of the whole body image questionnaire was 0.88, the first component (appearance dissatisfaction) was 0.84, and the second component (functional interference) was 0.77.
The second questionnaire was the use of Instagram (Lezbna, 2015). This questionnaire contains 13 items and has been used in many personality and clinical research projects due to its high validity (Pouyanfar, 2019). In this research, the validity of this questionnaire was checked and confirmed using the content validity method (subject experts and professors). Lezbana (2015) reported the reliability of this questionnaire using Cronbach's alpha coefficient of 0.81 and Pouyanfar (2019) 0.83. In the current study, the Cronbach's alpha of the Instagram usage questionnaire was 0.81.
The statistical data analysis of this research was done using descriptive statistics (mean, standard deviation, tables and graphs) and inferential statistics (including regression tests, Pearson correlation coefficient and one-sample t-________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license
The statistical data analysis of this research was done using descriptive statistics (mean, standard deviation, tables and graphs) and inferential statistics (including regression tests, Pearson correlation coefficient and one-sample t-test). The software used for statistical analysis was SPSS version 25. In addition, the normality of the data distribution was confirmed using the Kolomogrov-Smirnov test.
The results of the first question, which asked the students' use of the social network Instagram, were obtained in such a way that the sample T-Tech test showed that the students' use of Instagram, despite being filtered, with an average of 43.53 at the level of 0.01, is significantly higher than The average was 39. The findings showed that most of the respondents (138 people) have been using Instagram for more than 4 years, the respondents spend between 1 and 2 hours on Instagram, the number of posts they share on this platform is less than 10 posts, and according to the results, although They post pictures on Instagram once a month. The respondents checked Instagram sometimes and agreed that they devoted a part of their daily schedule to Instagram and that Instagram was a part of the respondents' daily activities; So that they used Instagram in their free time, at work or class, etc. In the end, the respondents believed that they should be present on Instagram all day and if they are not present, their communication is cut off.
McCormick (2018) believes that Instagram is a social network platform, and the adoption of this program by many users and the use of new technologies in different fields increase the value of this program day by day, and the reason that makes it more attractive to advertisers is the young audience of this program. . According to the latest statistics of the Statista website, users aged 25 to 34 are the largest age group of Instagram users worldwide, followed by people aged 18 to 24, and in the meantime, India is at the top of the list of Instagram users with 201 million Instagram users. . Bolton et al. (2013) concluded that young consumers are a technologically savvy and visually advanced generation, and their adaptability to using technology eases many issues because they are born with the introduction of technology. Starcevich and Konjikoshi (2018) also believe that the young generation has the most participation in social media when compared to previous generations. Other researches inside and outside the country such as Poyanfar (2019); Borbor and Tajik Ismaili (1401); Brati and Atrian (1400); Kapenter et al. (2020); Huang and Chu (2018) have obtained results consistent with the results of this research.
The results of the second question, how do the students perceive their body image? It showed that the students' opinion about the negative image of their own body was significantly lower than the average, in other words, they did not have a very unfavorable image of their appearance. Also, the respondents were rarely dissatisfied with some parts of their appearance, sometimes they spend considerable time in the mirror, they never feel that the people around them have a negative opinion about them, if they are dissatisfied with their appearance, they still participate in social activities, use cosmetics to improve their appearance. They rarely seek approval from others about their appearance, they are not afraid of others finding fault with their appearance, and they do not avoid looking in the mirror. The results of the T-Tech exam of the sample of students regarding their body image with two research components (appearance dissatisfaction and functional interference) are reported with an average level. The results show that the status of students regarding their body image with an average of 41.78 at the level of 0.01 is significantly lower than the average of 57. Also, the state of apparent dissatisfaction of students with an average of 20.93 and functional interference with an average of 20.85 is significant at the level of 0.01 and below the average; Therefore, the students had a relatively positive image of their body. Mohad et al. (2013) in their research, consistent with the current research, concluded that 85% of the respondents are more than average satisfied with their body. In the case of those who had an unfavorable body image, this dissatisfaction with appearance increased the desire to wear makeup. Also, interference in a person's social performance increases both the desire and the practice of makeup. Khodaparast et al. (2019) obtained the average of body image components and compared it with the average, and concluded that the sample people have a positive and favorable view of their body image. Contrary to the present study, Wood-Barkalow et al. (2010) concluded that 12 of the respondents were not satisfied with their body image. It seems that the type of subjects of this study did not have an effect on obtaining these results. Students in an active and rich environment usually receive positive feedback from their friends, and at a young age, due to physical health and vitality, a person's attitude towards his body is more positive than at an older age.
In the research hypothesis, students' body image predicts their use of Instagram. The results were such that in this hypothesis, the components of body image including appearance dissatisfaction and functional interference were considered as predictor variables and Instagram use as criterion variable. The results of the variable correlation test (as a regression assumption) showed that there is a significant relationship between body image and both of its components, i.e., appearance dissatisfaction and functional interference (as a predictor variable) and using Instagram (as a criterion variable) at the level of 0.05. Appearance dissatisfaction and functional interference were the variables entered in the regression equation at the same time, and both variables remained in the model. Chua and Chang's (2016) research showed that people's feedback from peers and society has a significant effect on the dissemination of photos published on Instagram, and functional interference is a predictor of Instagram use. Verastro et al. (2020) conducted a study, and the results showed that people who felt more anxious and uncomfortable about their body image and had more pressure to comply with social media standards were people who edited their pictures and then posted them online. upload, internalize the beauty stereotype suggested by Instagram and use Instagram more. Pedalino and Camrini (2022) obtained results consistent with this research, which was associated with lower levels of body satisfaction in the target population due to the social comparison process of ideal body images shared on the Instagram platform.
Fardouli et al. (2022) used the multiple regression method in their research and the result of their research was also consistent with the present research. Also, Cowles et al. (2023) concluded that participants who spent more time on Instagram had higher levels of body dissatisfaction and more comparisons of physical appearance. In their research, Sohrabzadeh et al. (2018) concluded that there is a significant and direct relationship between body image and the use of Instagram with a correlation coefficient (0.236) and a significance level (0.0001). In addition, Sadeghzadeh et al. (2018) reported in their study that dissatisfaction with body image has a significant and positive relationship with the amount of use of Instagram (r = 0.64, p<0.01).
Fatemeh Salmani, Mohamadreza Kiani, Mohamad Akbaryborng,
Volume 12, Issue 1 (5-2025)
Volume 12, Issue 1 (5-2025)
Abstract
Introduction
Given the importance of social media and the popularity of Instagram as a popular platform among young people, especially women, this study examined the moderating role of gender in the relationship between body image using Instagram and self-esteem using Instagram. The secondary objectives of the study were to investigate the relationship between body image and self-esteem in Instagram users in general, compare the level of body image and self-esteem between female and male Instagram users, examine the effect of the level and type of Instagram use on body image in women and men, and analyze the difference in the intensity of the effect of body image on self-esteem in women and men as a moderating role.
Methods and Materoal
This correlational study was conducted using questionnaires on "body image", "self-esteem" and "Instagram use" in a sample of 375 people from the student population of Birjand University who were selected by proportional stratified random sampling method. Findings: Gender was a significant moderating variable in the relationship between body image and Instagram use and self-esteem and Instagram use. The relationship between negative body image and Instagram use was not significant in male students; however, the relationship between negative body image and Instagram use was significant and direct in female students. Also, there was no significant relationship between self-esteem and Instagram use in male students, while the relationship between self-esteem and Instagram use in female students was significant and inverse.
Conclusion
In today's interconnected world, many social relationships and interactions with others are virtual, providing easy conditions for exchanging information, news, events with the ability to comment, with a wide audience, and even producing content, and trying to make the most information and content available to its audience in the shortest possible time; therefore, social media has attracted increasing attention. Since the largest group of social media users, according to research, are young people, and Instagram, as a social media platform, has been able to fulfill the desires of young people and quickly overtake other social media examples, this research focused on studying this platform.Instagram is a visual app that allows users to post photos, videos, selfies, and live broadcasts, and also provides the necessary interaction so that users can react to their followers' stories and posts. The platform's many capabilities and its appeal to young people led the study population to show high usage figures for this medium, which could provide many opportunities for decision-makers in society to use these capabilities to improve the standards of social life today. One of the topics that has been considered in the study of Instagram and social networks is their relationship with psychological issues. Many studies have shown that the extensive use of Instagram is related to a wide range of psychological issues, especially for younger users of the Instagram app. In this study, the relationship between Instagram and two psychological issues of body image and self-esteem was addressed.
The results of the questions confirmed that students, as an active segment of society, have high self-esteem and a favorable body image. This is a promising future. Of course, care must be taken not to change the living conditions after university to reduce the amount of these valuable variables, and protecting such capital is a serious task for community managers.
The predictor variable of this study was body image, including the components of appearance dissatisfaction and functional interference (interference of anxiety about appearance with social functioning). There was a positive and significant relationship between body image and both of its components (appearance dissatisfaction and functional interference) and use. In other words, the higher the respondents' apparent dissatisfaction and functional interference, the greater their use of Instagram. Based on the regression results, functional interference was a stronger predictor of Instagram use, and the apparent dissatisfaction variable ranked next.
Here, two hypotheses are proposed. First hypothesis: Gender has a moderating role in the relationship between body image and the amount of Instagram use. To examine this hypothesis, due to the existence of a moderating variable (gender), the body image multiplier variable was initially obtained by gender. To test the moderating role of gender, a linear regression test was used. The results of the regression, considering the role of the moderating variable, show that the coefficient of determination of the dependent variable has increased from 0.022 to 0.043. The prediction rate of body image from Instagram use in the first model is 0.148 and in the second model (with the moderating variable entered), it is 0.208. Also, in model number two, it has been determined that the moderating variable of gender has a decreasing role and its beta value is -0.261. Since the t-statistic is also -2.889 and its absolute value is greater than the critical value of 1.96, therefore, the moderating role of gender is significant. Given that the role of the moderating variable was confirmed in the above test, to determine this role in each of the groups of women and men, after halving the data, the Pearson correlation coefficient test was used between the body image variables and Instagram use. The correlation coefficient value (-0.012) and Sig=0.925, which is not significant at the significance level of 0.05; therefore, the relationship between body image and Instagram use was not significant in the male group. Further, in the female group, the correlation coefficient value (0.208) and Sig=0.0001 was obtained, indicating that there is a significant relationship between body image and Instagram use.
The second hypothesis that was examined: Gender has a moderating role in the relationship between self-esteem and the amount of Instagram use. To examine this hypothesis, due to the presence of a moderating variable (gender), the multiplicative variable of self-esteem in gender is obtained first. To test the moderating role of gender, a linear regression test was used. The results of the regression, considering the role of the moderating variable, show that the coefficient of determination of the dependent variable has increased from 0.004 to 0.039. The prediction rate of self-esteem from using Instagram in the first model is 0.066 and in the second model (entering the moderating variable) is 0.197. It has also been determined in model number two that the moderating variable of gender has a decreasing role and its beta value is -0.240. Since the t-statistic is also -3.650 and its absolute value is greater than the critical value of 1.96, therefore the moderating role of gender is significant. Further, in the female group, the correlation coefficient was (-0.120) and Sig=0.036, which is less than the significance level of 0.05, which allows us to conclude that there is a significant and inverse relationship between self-esteem and use.
The results of examining the two hypotheses were as follows:
Gender was significant as a moderating variable in this hypothesis;The relationship between body image and Instagram use was not significant in male students;The relationship between body image and Instagram use was significant and positive in female students.The relationship between self-esteem and Instagram use was not significant in male students;The relationship between self-esteem and Instagram use was significant and inverse in female students.
Given the importance of social media and the popularity of Instagram as a popular platform among young people, especially women, this study examined the moderating role of gender in the relationship between body image using Instagram and self-esteem using Instagram. The secondary objectives of the study were to investigate the relationship between body image and self-esteem in Instagram users in general, compare the level of body image and self-esteem between female and male Instagram users, examine the effect of the level and type of Instagram use on body image in women and men, and analyze the difference in the intensity of the effect of body image on self-esteem in women and men as a moderating role.
Methods and Materoal
This correlational study was conducted using questionnaires on "body image", "self-esteem" and "Instagram use" in a sample of 375 people from the student population of Birjand University who were selected by proportional stratified random sampling method. Findings: Gender was a significant moderating variable in the relationship between body image and Instagram use and self-esteem and Instagram use. The relationship between negative body image and Instagram use was not significant in male students; however, the relationship between negative body image and Instagram use was significant and direct in female students. Also, there was no significant relationship between self-esteem and Instagram use in male students, while the relationship between self-esteem and Instagram use in female students was significant and inverse.
Conclusion
In today's interconnected world, many social relationships and interactions with others are virtual, providing easy conditions for exchanging information, news, events with the ability to comment, with a wide audience, and even producing content, and trying to make the most information and content available to its audience in the shortest possible time; therefore, social media has attracted increasing attention. Since the largest group of social media users, according to research, are young people, and Instagram, as a social media platform, has been able to fulfill the desires of young people and quickly overtake other social media examples, this research focused on studying this platform.Instagram is a visual app that allows users to post photos, videos, selfies, and live broadcasts, and also provides the necessary interaction so that users can react to their followers' stories and posts. The platform's many capabilities and its appeal to young people led the study population to show high usage figures for this medium, which could provide many opportunities for decision-makers in society to use these capabilities to improve the standards of social life today. One of the topics that has been considered in the study of Instagram and social networks is their relationship with psychological issues. Many studies have shown that the extensive use of Instagram is related to a wide range of psychological issues, especially for younger users of the Instagram app. In this study, the relationship between Instagram and two psychological issues of body image and self-esteem was addressed.
The results of the questions confirmed that students, as an active segment of society, have high self-esteem and a favorable body image. This is a promising future. Of course, care must be taken not to change the living conditions after university to reduce the amount of these valuable variables, and protecting such capital is a serious task for community managers.
The predictor variable of this study was body image, including the components of appearance dissatisfaction and functional interference (interference of anxiety about appearance with social functioning). There was a positive and significant relationship between body image and both of its components (appearance dissatisfaction and functional interference) and use. In other words, the higher the respondents' apparent dissatisfaction and functional interference, the greater their use of Instagram. Based on the regression results, functional interference was a stronger predictor of Instagram use, and the apparent dissatisfaction variable ranked next.
Here, two hypotheses are proposed. First hypothesis: Gender has a moderating role in the relationship between body image and the amount of Instagram use. To examine this hypothesis, due to the existence of a moderating variable (gender), the body image multiplier variable was initially obtained by gender. To test the moderating role of gender, a linear regression test was used. The results of the regression, considering the role of the moderating variable, show that the coefficient of determination of the dependent variable has increased from 0.022 to 0.043. The prediction rate of body image from Instagram use in the first model is 0.148 and in the second model (with the moderating variable entered), it is 0.208. Also, in model number two, it has been determined that the moderating variable of gender has a decreasing role and its beta value is -0.261. Since the t-statistic is also -2.889 and its absolute value is greater than the critical value of 1.96, therefore, the moderating role of gender is significant. Given that the role of the moderating variable was confirmed in the above test, to determine this role in each of the groups of women and men, after halving the data, the Pearson correlation coefficient test was used between the body image variables and Instagram use. The correlation coefficient value (-0.012) and Sig=0.925, which is not significant at the significance level of 0.05; therefore, the relationship between body image and Instagram use was not significant in the male group. Further, in the female group, the correlation coefficient value (0.208) and Sig=0.0001 was obtained, indicating that there is a significant relationship between body image and Instagram use.
The second hypothesis that was examined: Gender has a moderating role in the relationship between self-esteem and the amount of Instagram use. To examine this hypothesis, due to the presence of a moderating variable (gender), the multiplicative variable of self-esteem in gender is obtained first. To test the moderating role of gender, a linear regression test was used. The results of the regression, considering the role of the moderating variable, show that the coefficient of determination of the dependent variable has increased from 0.004 to 0.039. The prediction rate of self-esteem from using Instagram in the first model is 0.066 and in the second model (entering the moderating variable) is 0.197. It has also been determined in model number two that the moderating variable of gender has a decreasing role and its beta value is -0.240. Since the t-statistic is also -3.650 and its absolute value is greater than the critical value of 1.96, therefore the moderating role of gender is significant. Further, in the female group, the correlation coefficient was (-0.120) and Sig=0.036, which is less than the significance level of 0.05, which allows us to conclude that there is a significant and inverse relationship between self-esteem and use.
The results of examining the two hypotheses were as follows:
Gender was significant as a moderating variable in this hypothesis;The relationship between body image and Instagram use was not significant in male students;The relationship between body image and Instagram use was significant and positive in female students.The relationship between self-esteem and Instagram use was not significant in male students;The relationship between self-esteem and Instagram use was significant and inverse in female students.
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