Showing 3 results for Instagram
Mr Mahmoud Pouyanfar, Dr Mohammad Reza Kiani, Dr Mohammad Javad Hashemzadeh,
Volume 7, Issue 2 (12-2020)
Abstract
Purpose: Today, social networks and smart phones have become very popular. One of the interesting topics in the field of information science and cognition is the study of users' information behavior in mobile-based social networks. In this area, this study examines the role of psychological variables: communication Apprehension, Expression of the True Self, and Fear of Negative Evaluation in Instagram and Selfie use. The main purpose of this study was to investigate the role of communication Apprehension, Expression of the True Self, and Fear of Negative Evaluation in Instagram and Selfie use from the perspective of undergraduate students of Birjand University.
Methodology: This correlational study used 4 questionnaires "Communication Apprehension" (McCroskey, 1982), "Fear of Negative Evaluation" (Leary, 1983), " Instagram Use " (Lazebna, 2015) and "Taking a selfie" (Lazebna, 2015) (online) in a random sample of undergraduate students at the University of Birjand (357 participants).
Findings: Communication Apprehension and selfie use were significantly higher in women than in men. However, there was no significant differences shown for the other variables. Instagram usage was above average and sending and edited selfies were below average. The increase of most of the psychological variables investigated also showed the increase of use of Instagram, selfies and edited selfies. Also, with the increase of communication apprehension, the fear of negative evaluation increased.
Conclusion: Review of the literature revealed that there wasn’t any interest in the field of knowledge and information science for the topic at the national level. Although, there were limited studies presented in the international arena.
Effat Hajihoseini, Rasoul Sanavifard, Ali Hamidizadeh,
Volume 7, Issue 4 (3-2021)
Abstract
Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers.
Research Method: This is an applied mixed research (quantitative and qualitative). Population of qualitative part includes experts in the field of digital content marketing. Sample for this section consisted of 20 individuals using purposive sampling method. In the quantitative part population consisted of all Instagram bloggers. Sample of 400 individuals selected based on Cochran's formula by stratified random method. Instruments were interviews and researcher-made questionnaires that approximately 600 questionnaires were sent online and 400 were returned. Lisrel and smartpls3 software were used to analyze the data.
Findings: Results identified 36 components and 95 indicators that 7 effective components including: Motivation, business intelligence, audience experience, preferences and tastes, research and development, creativity and influencers which respectively 0.119, 0.138, 0.105, 0.222, 0.128, 0.144 and 0.212 had an impact on digital content marketing. Furthermore, 11 components of competitiveness, communication, audience trust, value creation for the audience, promoting e-learning culture, loyalty and persuasion to buy, brand awareness, brand health, e-marketing effectiveness, word of mouth and participation influenced by digital content marketing. In addition, mechanisms, facilitators and barriers to digital content marketing were presented.
Conclusion: Results could be used as a first step in the study of digital content for Instagram bloggers and are also applicable to marketing and consumer behavior professionals. Paying attention to the content of bloggers' pages on Instagram in the field of marketing provides favorable conditions for improving consumers' attitudes towards online advertising and sales.
Mahmoud Pouyanfar, Dr Mohammadreza Kiani, Dr Mohammadjavad Hashemzadeh,
Volume 10, Issue 1 (6-2023)
Abstract
purpose: The main purpose of this study is to investigate the role of the Expression of the True Self in the use of Instagram and selfies.
Methodology: This correlational study used 4 questionnaires "Communication Apprehension", "Authenticity Inventory Scales", "Instagram Use" and "Taking a Selfie" (online) in a random sample of undergraduate students at the University of Birjand (357 participants).
Findings: Communication Apprehension and selfie use were higher in women than men, but the age of the participants had no role in the variables. Instagram Use was above average and sending selfies and edited selfies was below average. With the increase of most of the studied psychological variables, the use of Instagram, selfies, and edited selfies increased. However, with the increase in communication Apprehension, the Expression of the True Self on Instagram decreased.
Conclusion: In our study population, most people have a greater tendency to introvert and do not want to show themselves. Using Instagram may help reduce communication fears. People with high communication phobia experience more fear or anxiety in their relationships than others, so these people are more likely to avoid experiencing fear or anxiety in their relationships with others. Expression of the True Self in selfies is directly related to one's characteristics, but the expression of the True Self on Instagram is not necessarily related to one's characteristics.
