Showing 2 results for User Experience
Mahdi Farmani, Mohammad Ghaffari, Mostafa Zandi Nasab,
Volume 6, Issue 1 (4-2019)
Abstract
Background and Aim: Managing the experience the user has in dealing with the website can play a significant role in improvement of a longer and more valuable relationship. One of the new technologies that can play a role in pleasant, enjoyable and effective experience of the users is gamification. Because this technology transforms every day, repetitive, and formal activities into exciting, challenging and entertaining experiences with the rules of the game and makes a different experience for users; also, provides the intention to use and advice to others. Therefore, the purpose of this study is to Digi Kala website features analysis in the field of gamification focusing on the roles of the mediator of experience and attitude of users and impact of the antecedents on intention to use and word of mouth intention
Methods: This research is applied in terms of purpose and is descriptive in terms of method. The statistical population of the study consisted of all users of Digi Kala online store, which in the period of data collection in July, 2018 were users of this website, and 294 samples were collected by sampling method. The main tool for collecting data was a questionnaire. To analyze and confirm the validity of research, construct validity and convergent validity were investigated. Cronbach's alpha coefficient was used to assess the reliability of the questionnaire. SPSS and LISREL software were used to analyze the data.
Results: All the research hypotheses were approved except for the second hypothesis.
Conclusion: The results of the research show that service quality, system quality and information quality on Digi Kala website affect user experience and user experience on Digi Kala website affects the user's attitude toward it. Also, the user's attitude towards Digi Kala website affects the intention to use and word of mouth intention.
Rahman Marefat, F Fatemeh Bazzi, Ghasem Azadi,
Volume 11, Issue 4 (1-2025)
Abstract
Background and purpose: The user interface is the intermediary between the computer environment and humans, and paying attention to graphic elements and design criteria results in user satisfaction. This research has reviewed Persian articles published in the field of user experience in symbols and visual signs in website and application graphics.
Method: This research was conducted based on the prism method, with the aim of a systematic review. After the initial search, the number of 86 articles published in Persian language databases and publications as well as conferences in this field were obtained, and after screening, 61 articles were selected for study and analysis.
Findings: In general, 132 researchers worked in this field, of which 83 are men and 49 are women. The participation rate of men (63%) and women (37%) was measured. Three librarianship and information publications with the frequency of 9 articles, human and information interaction with 8 articles and national studies of librarianship and information organization with 7 articles were the most sources of article publishers in the field of user experience in icons and visual symbols in website and application graphics. Although it is customary to use all three quantitative, qualitative and combined approaches among researchers in the field of user experience in the symbols and visual signs in website and application graphics, but most of the researches conducted in this field have used survey methods and quantitative approach.
Conclusion: The thematic analysis of published sources in the subject area of user experience in symbols and visual signs in website and application graphics showed that the authors of this area have published works in this area in 26 thematic areas. Out of a total of 61 articles, the most published articles were 33 scientific research articles (54.1 percent) and the least type of conference articles were 10 articles (16.3 percent). Review and promotional articles included a total of 18 articles (29.6 percent) out of a total of 61 articles.
