In recent years, regarding the export of Food & Beverage is important.in Iran and the economic researchers have been noted it. The main objective of this paper is to examine the impact of market concentration as a structural variable, advertising and R&D expenditures as behavioral variables and investment productivity on the Iranian food exports as a performance variable. For this purpose, the data for Iranian food firms has been extracted from the Statistical Center of Iran over the period of 2000-2007. Moreover, the empirical model of this study has been estimated by the Static Panel Data approach (SPD). The empirical results indicate that the market concentration, advertising and R&D intensity and investment productivity have positive and significant effects on the Iranian food exports and the impact of researching intensity (as measured by the ratio of research & development expenditures on sale) is more than other explanatory variables. Therefore, the market conduct is one of the main determinants of Iranian food exports. Also, due to the direct impact of R & D spending effect on exports, we can say that if managers and policy makers increasing the research and development activity in Iranian food industry sector can promote non-oil exports, especially exports of food products in Iran. Moreover, Facilitate and encourage producers to participate in exhibitions and international markets sales increased exports of goods and services can help.
