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In this paper, based on the contemporary theory of cognitive metaphor, the metaphoric functions of Jamal (Beauty) and the clusters of images related to it, namely the world, man, face, sun, mirror, etc. in Mawlavi's lyrics are explained. In theology, the motif of conceptual metaphor of Jamal is Ro'yat (vision). Finding its way into mysticism, "vision" is expressed in the metaphor of Beauty and thus the idea is conveyed through metaphoric language. Through the analyses of beauty as a metaphor and its related images in Masnavi and Divan-e Shams, we find out that "God is visible". This metaphoric idea is evident in the depth of the structure of the works. Accordingly, Mawlavi describes the Jamal-e-Haqq (the Beauty of God) through particular metaphors, such as Hosn-e-Yousof (the Beauty of Joseph), the world, the Perfect Man, the sun and food. Using these metaphors, Mawlavi proves that God is visible. In this paper attempt is made to analyze and explain the relationship between metaphor and ideology, and also to suggest a new reading of Persian poetry, especially in regard of mystical discourses.

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Sufi and mystic poets employ linguistic evidence, especially expressions regarding animals, to represent mystic concepts. In this study, to explore and clarify the meanings Mulana intended to convey as the field of destination, we will examine the linguistic expression “the Lion” as the field of origination in ghazals of Divan Kabir by using the conceptual theories of metaphor introduced by George Lakoff and Mark Johnsen. Studies have shown that Mulana, by utilizing linguistic economy and provoking multiple mental images with the use of a single expression (lion), has successfully exhibited a vital and variegated spectrum of his mystic thoughts.  According to the frequency explored in this article, the expression ‘lion’ in the mystic conceptual system of Mulana enjoys a positive meaning; heart and love are more significant in comparison to reason; the crucial concept of “complete man” against human ego and “beloved” are used to represent the absolute superiority of God through visual representation of “the lion”. All in all, employing the expression of the lion to point to sublime meanings and concepts central to mysticism is an indication of Mulana’s idealistic spirit, his sanguinity and sublimated nature. In this piece of research, which is carried out through a descriptive-analytical method, after an introductory note on conceptual metaphor, origination of animal metaphors, and Mulana’s metaphoric language, the writers provide different verses as an example of different kinds of destination fields. Determining the conceptual framework, field of origination or emotive field, application of various meanings’ general and local inscription in each category would be the next step. Finally, the frequency of the fields of destination and their conceptual generalizations will be presented in a table and the data will be explicated.   
 

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In contrast to the traditional rhetorical view of aesthetic metaphor, which is a purely linguistic phenomenon, Linguists such as George Lakoff and Mark Johnson consider metaphor to be perceptual and conceptual in nature. This view of metaphor falls within the framework of cognitive semantics, in which meaning is based on conceptual constructs and, like other cognitive domains, represents subjective categories. The present study uses a descriptive-analytical approach to analyze conceptual metaphors and pictorial schemas in proverbs. Love, life, science, disability, humiliation, worldliness, and modesty are among the mappings of positive and negative concepts in conceptual metaphors in proverbs derived from literary texts. Among these, “water” and “fire” are words that have been used in Persian proverbs and the divans of poets and prose of former and contemporary writers to indicate the material and spiritual realms.The findings of this research indicate that the main mapping in the metaphorical sense of the proverbs based on the word “fire” is destructive, which is repeated with a frequency of 42 times.The main mapping in the conceptual metaphor of proverbs based on the word “water” is in the form of a spatial scheme (displacement) that is repeated 18 times. This highlights the central mapping of the word “water” and its rotation and instability. In general, by borrowing these mappings, poets and writers have created themes that always keep the listener enthusiastic and have contributed to the promotion of proverbs.
 

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Dād (justice) is one of the abstract concepts that is not tangible in the world outside the mind and thinkers have dealt with it from various perspectives throughout history. Ferdowsi paid special attention to justice and mentioned it as one of the most important and required attributes of the kings. From the perspective of cognitive linguists, the human mind, using the metaphor mechanism, understands the abstract concepts through objective concepts. For an abstract concept, several different source domains may be used. Physical experiences, physical environment, social and cultural environment, and personal and social background are among the factors involved in the diversity of metaphors. The current research is an attempt to investigate Ferdowsi’s views about justice by studying conceptual metaphors used in six stories of Shahnameh and to identify the factors influencing the diversity of the source domains by analyzing the relationship between metaphor and types of context. The results of the research indicate that, in Shahnameh, justice, depicted as a priceless object and everlasting wealth, is spread by the king among the people and in the world. Justice leads the kingdom and state towards order and development, and it is a guardian that keeps the realm of government safe, and like water, the progress and renewal of the world and the happiness of the people depends on it.