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The relationship of service quality, customer satisfaction and loyalty with future intention for participation of fitness centers (Case study Rasht Township)
Vahid Saatchian, Hamid Reza Safari, Seyed Mehdi Rasooli, Eisa Eskandari, Alireza Elahi,
Volume 3, Issue 5 (4-2013)
Abstract
The purpose of this study was to determine the relationship of service quality, customer satisfaction and attitudinal loyalty on future intention of participations in fitness and aerobic centers of Rasht Township. The design of this study was correlational. The population of study includes all costumers of aerobic and fitness centers in Rasht that have one year attendance in this clubs. So, According to Morgan sampling tables and populations of the customers in this clubs that were 150 people, 108 samples elected randomly. To gather data, standard questionnaire of service quality (QSS) Alexandris (1999), customer loyalty (AIS) Alen (1990), customer satisfaction (OCS) Victor (2002) and behavioral future intention (BFIS) Bery (1996) was used(8). Results indicated that there was a positive and significant relation between service qualities with loyalty (r=0/395), satisfaction and behavioral future intention(r=0/486, P&le0/.5). Also there was positive and significant relation between loyalty with satisfaction(r=0/286) and behavioral future intention(r=0/524) and finally customer satisfaction had positive and significant relation with behavioral future intention(r=0/505, P&le0/.5). Regression test showed that only customer satisfaction (t=4/745) and loyalty (t=3/185) can predict behavioral future intention and service quality was mediator variable (P&le0/.5). According to the results, it should be considered that fitness and aerobic club managers should play an important role in customer satisfaction by providing more tangible services to attracting loyal customers.
Designing a Model of Developing Sportsmanship in Iran Sports
Dr Hossein Zareian, Dr Mohammad Sadegh Afroozeh, Dr Mohammad Hoseen Ghorbani, Dr Mahmud Fazel Bakhsheshi,
Volume 10, Issue 20 (11-2020)
Abstract
The journey from championship to Sportsmanship status is a very difficult but possible way, so purpose of the research was to design a model for developing sportsmanship champion in the sport's Iranian. The present study was Exploratory qualitative research approach of grounded theory approach of Strauss and Corbin (1998) performed. The statistical population was including experts and elites who were selected by theoretical and non-random, Purposive sampling. Data were collected through interviews and field notes. The researcher reached theoretical saturation after performing 19 interviews and data from the interviews were analyzed through the coding method in three stages: open, axial, and selective. The findings were based on context include 10 components (corrupt contexts, ethics, economics, forgetfulness, ineptitude, bias, defective structure, official conflict, interaction, and indifference), Intervention-centered coding results consisted of 8 components (communication, aristocracy, religiosity, antiquity, culture, structure, politics, and society), strategy coding results including 8 components (deviation monitoring, culture building, structuring, reverberation, self-education, and training). It seems that three elements of community, sport and individual are effective in the development of athlete's athletic development and the suggested strategies of this research can help to achieve this.

Social Responsibility of Professional Athletes during COVID-19 Pandemic: A Qualitative Study
Dr Mohammadsadegh Afroozeh, Dr Hamidreza Safari, Mr Mohammad Firoozian,
Volume 12, Issue 23 (9-2022)
Abstract
According to the concept of social responsibility, since professional athletes are members of society and, like other members of society, are responsible for their environment, it is necessary for them both to improve their sportive, economic and social performance and to promote the social living standards of the people of the society. Therefore, the main purpose of the present study was to investigate the social responsibility of professional athletes during Coronavirus pandemic. The research design was qualitative and was conducted through Grounded theory Also, the statistical sample of the research consisted of fourteen athletes, experts and faculty members who underwent interview. Also, the findings were analyzed through coding method in three stages open, axial and selective, and a set of basic themes was collected during the open coding process and categories were extracted from them, accordingly. Then, in the axial and selective coding stage, the link between these categories was determined under the headings of contexts, strategies and consequences. Based on the results, nine-three marks were identified in the coding, which were placed in 20 categories. According to the results, it is suggested that top officials and decision makers in sports, with awareness of the high potential of athlete’s social influence, to plan preventive policies in relation to the critical condition of COVID-19 Pandemic and considering the social responsibility of athletes in this context, make their own decisions.

Compilation of dynamic strategies of sports businesses in the post-covid 19 era based on ISM-MICMAC Approach
Dr Negar Gholipur, Dr Ebrahim Alidoust,
Volume 100, Issue 100 (10-2020)
Abstract
Purpose: This study identified and explained the factors affecting the dynamics of sports businesses in the post-corona era based on the structural interpretation model.
  Method: The method of data analysis was divided into three stages. First, in the fuzzy Delphi method, with the opinion of twenty-six relevant experts, the most important factors affecting the dynamics of businesses were confirmed. Then Interpretive Structural Modeling (ISM) was used to classify components and create a hierarchical model. Mick Mac analysis was also used to determine how the factors were interrelated.
Findings: This study identified 14 strategies related to the dynamics of sports businesses in Iran. The model that was developed has five levels. Also, Mick Mac analysis showed that there were five independent variables, two dependent variables and seven link variables.
  Conclusion: This study shows that the development of dynamic capabilities in sports organizations requires legal revision and improvement of governance performance. In addition, sports organizations must use digital technology, employee empowerment and comprehensive collaboration between different bodies to advance their capabilities.
 
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