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Showing 2 results for Mostahfezian

Majid Bahrami, Mina Mostahfezian, Mahnaz Marvi Esfahani,
Volume 14, Issue 28 (12-2024)
Abstract

As a developing sport in Iran, kabaddi has seen a lot of progress, but at the same time, challenges may still affect its future, especially since there is limited understanding about its possible future and the ways in which there is a corresponding future to be traversed. In this study, a multi-stakeholder scenario planning was used to develop future scenarios of Iran's Kabaddi sports, using stakeholders' points of view on the trends and critical uncertainties that may shape the future of Kabaddi sports to create action-oriented strategies. The participants of the present study included 28 domestic and foreign beneficiaries of Iran's Kabaddi sports, who were selected based on targeted sampling. Data was collected through interviews and open questionnaires. Data analysis was done with the six-step model of combined scenario planning of Lipzig and Rollandberger. The findings and analysis of 29 main factors obtained led to the production of two key uncertainties and four scenarios with titles of champion, super league, active lifestyle and always loser. In order to develop Kabaddi sports in Iran, there should be a transformation in the structure of the process with the aim of institutionalizing Kabaddi sports in geographical dimensions with a professional and universal approach.

Farhad Farzan Moghadam, Rasool Norouzi Seyed Hossini, Mina Mostahfezian,
Volume 100, Issue 100 (10-2020)
Abstract

To remain competitive in the sports industry, enhancing brand equity has become a vital issue for private sports clubs. Therefore, understanding the causal relations determining factors for enhancing the brand equity of private sports clubs are of great importance. The research method employed in this study is a mixed (quCausaltative and quantitative) approach. The quCausaltative part follows the grounded theory approach, while the quantitative part involves interpretive structural modeling. The participants in this research were marketing and sports marketing professionals and experts. Purposive sampling was used, resulting in a sample size of 15 individuals. The data collection instrument for the quCausaltative part was semi-structured interviews, and for the quantitative part, a 10×10 matrix was used.The quCausaltative data analysis was conducted through three stages of open, selective, and theoretical coding, while the quantitative data analysis involved interpretive structural modeling and MICMAC analysis. The findings revealed 10 main factors related to enhancing the brand equity of private sports clubs.
 

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