Ali Shahhosseini, Seyed Nasrolah Sajadi, Hossein Rajabi,
Volume 13, Issue 26 (12-2023)
Abstract
The purpose of the present research was to identify the factors influencing personal branding for individual athletes. The research method was qualitative approach. The statistical population of the research includes 18 prominent athletes who are national and international champions and sports marketing experts. The sampling method was purposive. The data collection tool was in-depth and semi-structured interviews. Data analysis was done in MaxQDA software version 2020. 136 primary propositions with a total frequency of 247 and with 3 main categories (environmental factors, individual characteristics of athletes, performance characteristics) and 8 subcategories (mass media, social factors, management factors, economic conditions, individual personality characteristics, social responsibilities, social skills) were calculated as effective indicators on personal branding in individual athletes. The results showed that athletes pay more attention to environmental factors, especially mass media, to improve their personal brand as much as possible and manage it better. Also, officials should consider managerial factors such as the budget allocated to the sports field, Comprehensive planning in order to promote athletes, monitor the behavior and relationships of athletes and the existence of legal infrastructure that affects the brand of athletes.
Azar Habibinejad, Hamid Rajabi, Farhad Ghadiri, Mehrdad Anbarian,
Volume 100, Issue 100 (10-2020)
Abstract
One of the most important issues for the elderly is the issue of physical health and cognitive problems. The aim of this study was to compare the activity of dual resistance-cognitive task with different intensities on fatigue, balance and cognitive function of elderly women. The present study is an applied and quasi-experimental method with the presence of 20 elderly women aged 60 to 70 years, which was done as a one-session test and getting answers. Subjects performed exhausting tests of foot press with machine and shoulder press with dumbbell with combined cognitive load with two different intensities (70% 1RM with low cognitive load and 30% 1RM with high cognitive load) in two days with an interval of 48 hours and the results were recorded. Balance test, upper and lower torso muscle activity and Stroop test were measured. The results of fatigue time, cognitive test and balance were significantly different between the two intensities (p <0.05). But in relation to the middle spectrum of muscle frequency, no significant difference was observed between the two intensities (p> 0.05). Using low-intensity, high-cognitive exercise is more effective in treating upper body fatigue, which puts more pressure, which may need further investigation to evaluate the long-term success of these programs.
Dr Ali Shah Hosseini, Dr Seyed Nasrolah Sajadi, Dr Hossein Rajabi,
Volume 100, Issue 100 (10-2020)
Abstract
This research aimed to design a personal branding model for elite individual athletes, drawing upon findings from previous studies. Employing a qualitative approach and Glaser constructivist grounded theory strategy, data were collected through in-depth, semi-structured interviews with 18 national and international champions and experts in sports marketing, selected via purposive sampling. Data collection continued until theoretical saturation was reached, and analysis was performed using MAXQDA 2022 software. The study's findings were categorized into three main axes: influencing factors, development strategies, and consequences of personal branding. Following an initial analysis of 251 propositions, 443 final frequencies were prepared for categorization. The research extracted four core concepts in personal branding and identified three main categories of influencing factors: "environmental factors," "individual athlete characteristics," and "athlete performance characteristics." In the strategies section, "enhancing individual capabilities," "striving for successful performance," and "branding education" emerged as prominent categories. Furthermore, the consequences of personal branding were categorized into "positive" (encompassing political, economic, individual, social, and athletic dimensions) and "negative" outcomes. Positive branding outcomes included economic benefits (revenue generation), individual growth (becoming a role model), social impact (increasing public awareness), and athletic advantages (enhancing sport popularity). Conversely, mismanagement could lead to negative consequences such as unethical attention or corruption. This study integrates these findings to offer a practical model for personal branding among individual athletes.
