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The Relationship of Individuals’ Attitude toward Advertising Through Sports with Their Beliefs: A Study of Football Spectators
Hossein Kurdlo, Dr Alireza Elahi, Dr Abass Khodayari,
Volume 10, Issue 20 (11-2020)
Abstract
The purpose of this research is to predict the individual's attitude through their beliefs about advertising by using sports. This research is practical and is of the correlation method which was carried out as a field study. The statistical population was the spectators present at Azadi Stadium and according to the content of Cochran sample, 342 of the spectators were randomly chosen and filled in the questionnaire of advertising through sport called pyun (2006). The result of the regression analysis revealed that all the components of belief including the product information, social role and image, pleasure, annoying, good for economy, materialism and falsity had the capability of predicting the individual's attitude toward advertising through sport. The component good for economy had the most effect and materialism had the least effect on the individual's attitude toward advertising through sports. According these results, it is we essential pay attention to the quality and price of the predicts. On the other hand, we should use the advertising which are according to the culture of each in order to be more effective and attract the individual's attitude toward advertising through sports.

How to Train in Sports Clubs in Tehran: Nonlinear Versus Linear Method
Dr Mahrokh Dehghani,
Volume 12, Issue 24 (12-2022)
Abstract
Nonlinear methods in physical education is a new idea that covers all the disadvantages of the traditional method and is effective for learning and implementation based on the results of studies compared to the linear method. However, it is not clear how much this method is used by trainers in Iran. This study sought to determine what kind of method (linear / non-linear) instructors use for training. Therefore, 15 expert trainers were selected by available method and interviewed by semi-structured method. The study and determination of linear or non-linear methods was based on the differences between linear and non-linear methods and the results showed based on the interview of trainers and taking into account the target categories, repetition, pattern, description, variability, feedback and instructions. The educators studied in this study use the linear method in education. The results of this study show that the university environment and practice in the field of education are separate and emphasizes that specialists in nonlinear methods should raise the awareness of sports coaches by holding training workshops and increasing knowledge. Also, the use of physical education graduates in the field of coaching and as teachers of federations may be helpful in this regard.

Developing of target market identification strategies for Internet sports equipment Consumers based on data mining with (EM) algorithm
Mr Seyed Mahdi Fareghi, Dr Nassrin Azizian Kohan,
Volume 100, Issue 100 (10-2020)
Abstract

A B S T R A C T

The aim of this research is to study and explore customer behavior and the relationships between sports good's consumers based on the results obtained from data mining, using the gathered information, and identifying profitable segments as the target market The research method is quantitative and its purpose is practical The target population of the study is online buyers of sports equipment After determining the variables based on the literature and designing a questionnaire derived from structural equation studies, and obtaining formal and content validity, and after collecting and screening the responses, a total of 300 samples were left for analysis based on thumb rule For reliability, validity, and data fit analysis, SPSS and Amos version 24 software were used, and for data mining, Excel and Weka 3.9.6 software were utilized. The results indicate that metropolitan cities, especially the capital, can be considered as ideal markets for the sale of sports equipment, and in preference among customers, employed and single people can be considered more profitable goals for marketers than unemployed or married people in the field of sports equipment, and women pay more attention to quality in choosing sports products than men, and men's priority in buying sports equipment is more reliant on the aspect of entertainment.

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