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Introduction and Purpose: Predicting spectators’ behavioral intentions through perceived value represents a novel approach in analyzing sports consumer behavior. By focusing on the audience’s subjective perceptions, this framework enables the design of effective strategies for attracting, retaining, and enhancing engagement with sporting events. The purpose of this study is to examine the mediating role of overall satisfaction and emotional satisfaction in the relationship between perceived value and behavioral intentions of football spectators.
Methodology: This research is applied in nature and employs a correlational design with a structural equation modeling (SEM) approach. The statistical population consisted of spectators present at Azadi Stadium during the 2017–2018 season. A non-random, voluntary sampling method was used, resulting in a sample size of 383 participants. Data were collected using standardized questionnaires: Perceived Value (Luskiu & McDougall, 1996), Overall Satisfaction (Lourie & Arnett, 2000), Emotional Satisfaction (Reynolds & Beatty, 1999), Intention to Re-attend and Word-of-Mouth (Carroll, 2009), and Willingness to Pay More (Zeithaml et al., 1996). Data analysis was conducted using SPSS and Smart PLS software.
Findings: The results indicated that perceived value indirectly affects behavioral intentions through emotional satisfaction in a statistically significant manner. Based on the VAF index, emotional satisfaction mediates 48% of the relationship between perceived value and behavioral intentions. In contrast, overall satisfaction did not show a significant mediating effect in this relationship.
Conclusion: Emotional satisfaction plays a crucial role in shaping the behavioral tendencies of football spectators. It is recommended that sports managers and marketers implement strategies that enhance emotional satisfaction among spectators to strengthen their behavioral engagement and loyalty.
 

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Aim: The aim of this study was to comparison of the effectiveness of linear and non-linear pedagogy on locomotor motor skills Performance and movement motivation in children with developmental coordination disorder.
Method: The statistical population was all children with developmental coordination disorder in Urmia. The statistical sample consisted of 30 boys (age = 9.35 ± 1.37) who were selected from Urmia schools using the available method. MABC-2 test was used to diagnose developmental coordination disorder, TGMD- test was used to evaluate locomotor skills, and motor motivation test was used to evaluate movement motivation. To carry out this study, the participants practiced two 50-minute sessions of motor skills interventions in two linear methods (15 people) and task manipulation (15 people) for eight weeks. Variables were measured before and after the interventions.
Result: The results of covariance analysis showed that non-linear training compared to linear training significantly improved both in movement skills (p=0.04) and motor motivation (p=0.000) than the linear group.
Conclusion: According to these results, non-linear methods considering the individual characteristics of each child are helpful for helping children with movement disorders. Considering the unique characteristics of each child helps to improve motor skills and to have enough motivation to continue the activity. Therefore, the use of non-linear methods is suggested for children with developmental coordination disorder.
 

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Introduction and Aim: Physical literacy is a topic that has attracted the Aim:This study identified and explained the factors affecting the dynamics of sports businesses in the post-corona era based on the structural interpretation model.
 Method:‌The method of data analysis was divided into three stages. First, in the fuzzy Delphi method, with the opinion of twenty-six relevant experts, the most important factors affecting the dynamics of businesses were confirmed. Then Interpretive Structural Modeling (ISM) was used to classify components and create a hierarchical model. Mick Mac analysis was also used to determine how the factors were interrelated.
Result: This study identified 14 strategies related to the dynamics of sports businesses in Iran. The model that was developed has five levels. Also, Mick Mac analysis showed that there were five independent variables, two dependent variables and seven link variables.
Conclusion: This study shows that the development of dynamic capabilities in sports organizations requires legal revision and improvement of governance performance. In addition, sports organizations must use digital technology, employee empowerment and comprehensive collaboration between different bodies to advance their capabilities.
 

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Abstract
The purpose of this study was to examine the relationship between motor competence, cardiovascular fitness test and physical activity of adolescents with the role of mediation of perceived competence.  The research sample consisted of 386 adolescent boys. Perceived competence was measured using Physical Ability scale of the short form of the Marshall Self-Descriptive Questionnaire (2010). From the pedometer And physical activity questionnaire for older children was used to measure physical activity,  and using Bruininks-Oseretsky Test test for measuring motor competence and a 1600-meter test for cardiovascular fitness test. The results showed a significant correlation between motor competence, perceived competence, cardiovascular fitness test and physical activity. Perceived competence  mediates association between motor competence and physical activity, fitness and cardiovascular fitness test. Finally, the results of the model showed that perceived competence had the most impact on the participation of adolescent physical activity. Also, motor competence has a greater effect on cardiovascular fitness test than perceived competence. According to the results of the research, educational programs should be designed and designed according to the importance of motor competence and perceived competence to improve participation of physical activity and physical fitness of adolescents.
 

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Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches
Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.
Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.
Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company. 
Keywords: Strategy, Strategic Map, Analytical Hierarchy Process (AHP), Interpretative Structural Model (ISM)
 

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Obesity is associated with a variety of diseases and efforts to reduce its problems are important. The purpose of this study was to comparison the effects of local native games (game-based interventions) and selected motor-based interventions (skill-based interventions) on the fundamental movement skill of preschool-aged obese girls in Tehran. This study was a semi-experimental with a pretest-posttest design. Thirty obese girls were selected in a targeted way. They divided into control groups, selective motor and local native games interventions. World Health Organization charts were used to determine the rate of obesity and the TGMD-3 test was used to measure the fundamental motor skill. Experimental groups practiced two sessions in week and per session one hour for nine weeks. The control group performed their usual activities during this period. Data were analyzed using covariance analysis. The results showed that there was a significant difference between groups at post-test (p = 0.000); analysis of variance and LSD test were used to examine differences between groups. The results showed that there was a significant difference between skill-based and game-based intervention groups in the TGMD-3 test in displacement scores. Whereas skill-based intervention had more effect than game-based intervention (P = 0.04), but the effect of two training methods for ball skill on the TGMD-3 test was not significantly different (P = 0.71). Also, both training groups had more effect on the dependent variables than the control group (p <0.05). Based on the results of the present study, it seems that both interventions are effective in reducing motor problems in obese children as both groups performed better in posttest than control group. This confirms the role of physical activity in reducing obesity in obese people. However, it is better to use selected motor interventions in accordance with the results of this study for movement skills.

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The purpose of this study was to examine the role of structured conversation and observation on the effectiveness of the dyed practice on motivation and the accuracy in learning the skill of Golf putt. The research participants consisted of 40 female students randomly divided into four groups: observation-conversation, observation, conversation and control. Participants should hit the Golf ball to the target area. During the training period, subjects completed 60 acquisition attempts, 10 retention attempts to measure the participants’ motivation before the beginning of the training and before the acquisition and retention phases. one-way ANOVA and to examine the role of the mediator on the accuracy of the scores of execution Hayes test was used. The results showed that motivational values were significantly higher in conversation-observation group compared to other groups, and  also The mediation role of motivation was not significant in the implementation of acquisition and retention efforts. Regarding the results of this study, coaches are advised to consider both verbal and observational information sources in the presentation of dyed practice.

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The process of talent identification attempts to guide people who are prone to sports that have the greatest chance of success on the basis of certain tests. This research was conducted with the aim of developing a strategic model of talent identification in Iranian Weightlifting. This study is a qualitative based on grounded theory. The statistical population was experts in power lifting and  purposeful sampling method was used. The data gathering tool was deep interview. In this study, qualitative analysis approaches including open, axial and selective coding were used to analyze the findings. In addition, all statistical operations were performed using Maxqda software version 12. The findings showed that the strategic model of scouting in weight lifting sports from the strengths and weaknesses of scouting structures, the principles of talent identification, the methods of talent identification, the attributes of methods of scouting, predisposing and deterrent factors of scouting activities, and Scouting goals are formed. According to the results of the research, it is suggested that the facilitators of the scouting process be strengthened more than before. Then it is necessary to benchmark other countries, provide facilities and tools, develop specialized experts in the field of talents and special schools for weight lifting.
 

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The purpose of present study was to investigate the role of motor learning strategies (linear, non-linear, and differential) in the experience of flow and clutch in beginner footballers. Participants (66, M age= 27.49 and SD =2.68) participated in this study voluntarily and based on inclusion and exclusion criteria. Participants practiced in three groups: linear, nonlinear, and differential, for three months, two sessions each week and each session one and a half hours. The study method was quantitative and qualitative. In the quantitative part, flow and clutch questionnaire was used and in the qualitative part a semi-structured interview was used. The results of Tukey showed nonlinear pedagogy was effective in flow experience and linear method in clutch experience (p<0.05). In the differential learning, flow was experienced more than linear method (p<0.05) and less than non-linear method (p>0.05). In the qualitative part, four factors of purpose, pleasure, effort and exploration are identified that support the results of the quantitative part. Based on the results of this study, nonlinear and differential methods are effective in the flow experience and linear method are effective in the clutch experience.

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The aim of this study was to compare the effect of training type (full-error and error-less) and skill level on the development of mental representation of putt golf skill. For this purpose, 44 undergraduate physical education students (22 women, 22 men; mean age 22.34 and standard deviation 4.37) were randomly divided into two groups: error-less (near-to-far) and full-error (far-to-near). The two groups practiced in the one-day acquisition phase of 3 blocks of 10 attempts for throwing distances (25, 50, 75, 100, 125, 150 and 200 cm). The error-less group started training from the closest distance to the goal and reached the farthest distance, respectively, but the full-error group started training from the farthest distance and finally reached the closest distance. At the end, they were tested immediately. One day after the acquisition phase, delayed retention tests, single task transfer (from a distance of 225 cm) and dual task transfer (from a distance of 200 cm simultaneously with audio playback) were performed. To compare the effect of error-less and full-error training on the acquisition, retention and transfer of putt golf skills, data analysis of the acquisition stage was analyzed by repeated measures analysis of variance (2×8). SDA-M test was used to measure the structure of mental representations formed in the two groups before and after the acquisition period, and hierarchical cluster analysis  0.05) was used to analyze the mental representations.  Our Findings showed significant functional changes in the post-exercise mental representation structure, suggesting that motor skills are associated with functional adaptation of action-related knowledge in long-term memory.

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In scientific marketing models, attention is the main step in the effectiveness of advertising. That's why, competition over attention to advertisement has been of prime importance for the sponsors and marketers. However, sport marketing research has not yet been able to gain a proper understanding of the factors that influence the viewer's attention to advertising while watching a sport event. Different methods of data collection and using different evaluation tools can also help managers and sponsors make the right decisions. This semi-experimental research has compared the methods of evaluating TV viewers' attention to advertising through sport. For this purpose, 60 targeted sampling in the form of two groups of women (n = 30) and men (n = 30) watched the football match between Esteghlal and Persepolis in a laboratory site. While samples were watching the football match, meantime designed advertisements were presented too, the viewer's eye information was stored by the eye tracker in the form of fixation and duration. In addition, at the end of the test, the participants' attention to advertising was evaluated using an attention questionnaire. Analysis of the findings showed that in evaluation of the viewer's attention to advertising by questionnaire; there is no difference between males and females. But in both of Eye Tracking variables, females paid more attention to advertising than males. Also, the correlation between the results of the questionnaire and the Eye Tracker was not significant. Finally, in order to achieve new results and to develop the advertising industry, as well as identifying the factors affecting the effectiveness of advertising, it is better to use neuromarketing tools as a complement to other methods of data collection (questionnaire, interview, observation).

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Video feedback is a type of augmented feedback that includes showing an athlete or performing a skill with a video clip of oneself or another person performing a particular skill. The aim of the present study was to determine the effectiveness of dyad training with video feedback on learning crawl swimming. For this purpose, 24 male students ranging in age from 11 to 17 years, who had no previous experience in learning crawl swimming, formed two groups of 12 people in dual practice and dyad training with video feedback. Both groups were first justified by the instructor, then in the double exercise group, one of the trainees entered the water and the other watched him perform out of the water, and after trying, they reviewed the mistakes and movements with their friend. in the dyad rehearsal group, one of the friends filmed another performance and showed it to him. The training intervention lasted for 8 sessions and 10 training attempts in each session. After the end of the eighth session, the 10-meter breast crawl swimming acquisition test was performed, and then a reminder test was performed again one week later and filmed. The results showed that the two groups had significant differences in both acquisition and retention, and the dyad training group with video feedback performed better overall. Based on the results, it can be concluded that the dyad training with video feedback method, in addition to being cost-effective in terms of energy consumption and training space, is also more effective than dyad training in swimming training.

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The present study aims to investigate the variables of social networks in different positions in basketball. These variables were applied in two levels of analysis: micro (individual) and macro (global interaction of the team). 24 official Chemidoor Club competitions in the 2020 men's Iranian Premier League were selected by available sampling. This research analyzed the network properties of Degree, Betweenness, Closeness, Eigenvector, and Density centrality across teams and positions. The one-way ANOVA for the factor position in the micro-level found statistical differences between the game positions in the dependent variables of  Dc: (F(4,15)= 61/29, p= 0/000), Bc: (F(4,15)= 210/11, p= 0/000), Cc: (F(4,15)= 78/55, p= 0/000). However, no significant difference was observed in the Eig: (F (4, 15) = 1/58, p= 0/184). Results of post hoc test indices were significantly different between position 1 (point guard) and other positions.  Macro-level team density analysis showed a significant difference between performance results in successful and unsuccessful. The guard player role was observed as the situation that establishes the most interactions with teammates during the competition. Therefore, players with higher degrees were not the ones assisting the most shots. The other players with higher degrees were not the ones assisting the most shots. These results may be used as a tool for coaching to improve their teams’ strategies in concrete, measurable ways.
 

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The aim of present study was to determine the effect of different levels of balance task difficulty and muscle pattern sonification on balance elderlies. eleve  healthy elderly mean age 66/09± 2/26 yr were selected voluntarily. The study inclusion criteria included no structural postural problems, lack of lower extremity fractures over the past six months, no uncorrected visual impairments, no vestibular disorders, and no use of nerve medications, narcotics, alcohol, and any substance leading to dizziness or lack of focus and affecting balance
 Participants were asked to stand still on a stable platform under two conditions (with sonification of muscle activity pattern and without feedback) in three difficulty levels (6, 8, and 10). Stability index scores (Overall, Anterior- Posterior and Medial- Lateral) were calculated by Biodex Balance System.  The duration of each test was 20 seconds and rest times were 10 seconds. Results showed that with increasing task difficulty, scores of  overall balance ,Medial- Lateral balance  and Anterior- Posterior balance. In addition, There was a significant reduction in the scores of Overall balance (p= 0/005), anterior - posterior balance (p= 0/002) and medial - lateral balance (p= 0/022) and sonification of muscle activity pattern condition compared with without sonification of muscle activity pattern condition in the level of 6. Overall, the results of this study showed that increasing task difficulty increases postural sway, and the availability of sonification of muscle activity pattern can improve balance and reduce postural sway.
Keywords: Electrical activity, Stability index, Biofeedback , Task Difficulty

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Introduction
With the expansion of information and communication technology and its introduction into the workplace, the world has witnessed the close relationship between the application of information technology in organizations and the improvement of performance, as well as the better and faster achievement of organizational goals. Social media, especially Instagram, creates a space for users to express their opinions, allowing companies to contact users directly and without intermediaries, at the right time and with minimal cost. With an understanding of the importance of technology in sales, we analyze the factors affecting the sales of sports goods in the virtual space of Instagram.
Methodology
This research aims to provide suitable suggestions to companies active in the production and sale of sports products to increase their sales. It utilizes textual data from comments and captions on Instagram and examines and analyzes posts and user opinions regarding sports products (specifically two brands: Adidas and Majid). The analyses were conducted in two sections: the first section (captions) analyzed the methods and manners of the advertisements by the sellers of the brands' products, extracting their advertising patterns and techniques. In the second section (comments), user opinions on the products presented on Instagram were examined and analyzed. Text analysis (posts and user comments) and sentiment analysis were key components of the analysis. For analyzing user comments, data obtained from the Instagram API, including three key parameters: the user's name, the date and time the comment was posted, and the content of the comments, were evaluated.
Discussion
The research findings indicate that companies, sellers, and brands should have a very organized plan for advertising throughout all periods of the year. Continuous interaction and proper activity with social network users can also play a role in increasing the motivation of representatives across the country. The study emphasizes that user-generated content (comments) is an effective way to increase the connection between a brand and its audience. Therefore, user feedback must be used in the manner described (the method implemented for analyzing comments) to increase sales and user satisfaction. Additionally, the findings emphasize identifying and establishing relationships with users to maintain and increase customer loyalty, particularly those who post numerous comments on advertised products on Instagram, as they can be used as an advertising campaign for the brand. This study provides a suitable solution for the proper presentation of sports products and advertising on social networks to make the products more well-received.
 

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Background: Firefighters encounter critical and hazardous situations that necessitate optimal and rapid performance during emergencies. Given the complexity of their responsibilities and the psychological pressures stemming from daily tasks, it is crucial to investigate methods to enhance their performance. This study aimed to assess the impact of mindfulness exercises on the coordination, executive functions, and specialized motor skills of firefighters.
Aim: The study utilized a semi-experimental design with pre-test and post-test assessments.
Methodology: This study was a quasi-experimental design with a pre-test and post-test involving a control group. The statistical population consisted of firefighters from fire stations in Shiraz province, and six stations were selected using a multi-stage cluster sampling method from a total of 24 stations. Thirty firefighters were matched based on their pre-test scores and randomly divided into two groups of 15 each: a control group and an experimental group. The experimental group received mindfulness training for eight weeks, with three 30-minute sessions each week. The assessment tools included the Grooved Pegboard Test, the N-back Test, and specialized motor skill tests for firefighters. The data were analyzed using Analysis of Covariance (ANCOVA).
Results: The mindfulness intervention significantly improved the experimental group's performance in coordination (p < 0.001), specialized motor skills (p = 0.044), and executive functions (p < 0.001). However, no significant difference was observed in pipe opening/closing tasks (p = 0.087).
Conclusion: Mindfulness exercises may enhance critical abilities in firefighters and could inform the design of effective training programs.

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This research aimed to design a personal branding model for elite individual athletes, drawing upon findings from previous studies. Employing a qualitative approach and Glaser constructivist grounded theory strategy, data were collected through in-depth, semi-structured interviews with 18 national and international champions and experts in sports marketing, selected via purposive sampling. Data collection continued until theoretical saturation was reached, and analysis was performed using MAXQDA 2022 software. The study's findings were categorized into three main axes: influencing factors, development strategies, and consequences of personal branding. Following an initial analysis of 251 propositions, 443 final frequencies were prepared for categorization. The research extracted four core concepts in personal branding and identified three main categories of influencing factors: "environmental factors," "individual athlete characteristics," and "athlete performance characteristics." In the strategies section, "enhancing individual capabilities," "striving for successful performance," and "branding education" emerged as prominent categories. Furthermore, the consequences of personal branding were categorized into "positive" (encompassing political, economic, individual, social, and athletic dimensions) and "negative" outcomes. Positive branding outcomes included economic benefits (revenue generation), individual growth (becoming a role model), social impact (increasing public awareness), and athletic advantages (enhancing sport popularity). Conversely, mismanagement could lead to negative consequences such as unethical attention or corruption. This study integrates these findings to offer a practical model for personal branding among individual athletes.