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Dr Maryam Taherikia, Dr Alireza Elahi, Dr Hossein Akbari Yazdi,
Volume 12, Issue 23 (9-2022)
Abstract
In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Meanwhile, the variables that can have an impact on customers' purchase behavior have been considered. This study aimed to determine the causal relationship between relationship marketing and purchase behavior of spectators using structural equation modeling. For this purpose, two questionnaires including Kim’s relationship marketing and purchase behavior questionnaires (2008) were used. After confirming their validity and reliability, these questionnaires were distributed among the sample. Sample was consisted of 430 spectators who participated in Foolade_Shahr Stadium to watch the Sepahan’ games using Morgan table. The research method was statistical -correlational and it was based on the structural equation model. The results of path analysis showed that relationship marketing has an impact on purchase behavior of spectators (β= 0.043, p≤0.05). Considering the findings of this study, approaches can be provided to determine the strategy of relationship marketing and evaluate the impact of this strategy on purchase behavior of spectators- as the main customers of football clubs.
Mrs Leyla Choopan Nezhad, Dr Rasoul Yaali, Dr Ahmad Reza Movahedi,
Volume 12, Issue 24 (12-2022)
Abstract
The purpose of this study was to determine the effect of dominant and non-dominant mental practice on Badminton's backhand short service. A total of 20 girls aged 12-14 years old from the city of Goldasht were selected and purposefully selected and randomly divided into two groups. Both training groups trained in 30 sessions, in which 50 performance were made to visualize the skill of the service mentally. In order to compare the two groups, the mixed ANOVA and Bonferron's post hoc test were used. Comparing the between-group, the results showed that mental practice with dominant hands was not significant in dynamic environment and interactive exercise, but subjective exercise was significantly (P <0.05). No significant results were obtained in the within group comparison, but given the low effectiveness, it seems that the difference between the two groups is very close to meaning. Research findings suggest that coaches and teachers of interactive practice can benefit from less-than-lateral mental practice to improve the performance of their athletes in training sessions.
Mr Behzad Mohamadi Orangi, Dr Farhad Ghadiri, Dr Mohammad Taghi Aghdasi,
Volume 13, Issue 25 (9-2023)
Abstract
The impact of IQ on academic achievement has been confirmed, but its effect on the effectiveness of motion interventions is unknown. The present study examines the effects of Indigenous- Local play on the Motor proficiency of children with high and low IQ. Therefore, using Raven's Inventory, among 13-13 year-old children in Tehran, 15 high-intelligence children and 15 low-intelligence children were selected and trained in Indigenous- Local play for eight weeks. Bruninx-Oseretsky test was used before and after the exercise to assess the Motor proficiency. The results showed that although both groups benefited from the intervention, the impact of intervention on children with high IQ was higher. The results of this study, with the emphasis on the use of indigenous-local play in schools for motor development, also recommends that sports talent specialists use intelligence as an indicator of talent identification.
Dr Hossein Akbari Yazdi, Mr Erfan Moradi,
Volume 13, Issue 25 (9-2023)
Abstract
Like any other social system, universities have a significant role in training and supplying efficient manpower. In this regard, educational services provided by the universities are among the most important educational fields of any society which have a close relationship with community development; And the faculties of physical education and sports science are no exception. Therefore, the purpose of this study is to design a model for measuring the quality of educational services of faculties in physical education and sports science.The methodology of the present research has been applied in terms of purpose, and from the perspective of the method, descriptive-Correlation is specifically based on structural equation modeling. The population was estimated using the sample size estimator software based on the statistical power of (n=382). Sampling method was selected as a one-step cluster sampling from three geographic regions of the country. In the present study, the evaluations related to the face and content validity and convergent and Discriminant validity were carried out based on the supporting standard opinions of experts, Composite Reliability, Average Variance Extracted, Fornell and Larker it has been done. Was also used for data analysis by lisrel 9/30 Software.In overall, the 5 identified components could explain 58.36 of the data variances of this study, in which 24.09 belonged to educational requirements, 10.12 to aesthetic requirements, 9.06 to context requirements, 8.15 to external participation requirements and 6.94 process requirements.Based on the proposed model, it is suggested that Physical Education faculty managers pay great attention to their students’ educational requirements in order to improve their quality of services.
Ms Zahra Abdolmaleki, Dr Abbas Bahram, Dr Alireza Farsi, Dr Mozhgan Khademi,
Volume 13, Issue 25 (9-2023)
Abstract
The purpose of this study was to determine the effect of Quiet eye training on gaze behavior in children with attention deficit hyperactivity disorder (ADHD) of forehand skill in table tennis. Method, In order to, thirty children aged 12-7 years old were selected from ADHD children at Imam Hossein Hospital in Tehran and randomly divided into two experimental and control groups. Protocol of the training were performed in 16 sessions and follow up test after six of inactivity. Learning was investigated in the form of change in gaze behaviors such as onset, offset, duration of quiet eye and frequency gaze. The results of the research indicated that the decrease in frequency gaze and onset quiet eye and increase offset and duration of quiet eye in ADHD children. However, there was a significant difference between the two groups of experimental and control groups in frequency gaze. Offset and duration of quiet eye in children who have advanced progression from pre-test to post-test will be more stable over time. Conclusion, the present study confirms that the use of quiet eye training as a perceptual-motor training protocol can be effective for ADHD children by changing the visual perception pattern. It is suggested that a quiet eye training be used as a learning tool for ADHD children.
Dr Alireza Elahi, Mr Farhad Fathi,
Volume 13, Issue 25 (9-2023)
Abstract
The Present Study has Disburse to Determine the Factors Affecting Attendance of Iranian Spectator in Volleyball World League and its Relationship to their Purchase Behaviors. This Study was a Correlation Research and in form of Field Study. To Collect Data Standardized Questionnaires Factors Affecting Attendance’s Alimohammadi (1390) and Purchase Behavior’s Kim (2008) between Samples (n=372) were Collected and Distributed. The Opinions of Professors and Experts in the field of Sport Management Was Used to Ensure Renewed of Validity of Questions and Items that Used to Measurement the Implications of the Study. The Reliability of the Instrument Was Approved by Using Cronbach's alpha Coefficient in order for the Questionnaires Factors Affecting Attendance and Purchase Behavior Was 0/85 and 0/70. The Results Showed that Vicarious Achievement, Information and Attraction and Excitement were the most Important in Factors Affecting Attendance Spectator and in front of the Facilities, Attending and Support, Scheduling and Inform were the least Important. Results also Showed that the Attending and Support (t=4.44 and β=0.243), Operation (t=2.102 and β=0/117) and Excitement (t=2.43 and β=0/136) has a significant causal relationship with the Purchase Behavior. Considering to the Findings of Research on the Factors Affecting Attendance Spectator could be Provide Guidelines for the Management of the Federation in Attractant Spectators.
Sanaz Hosseini, Rasoul Yaali, Golnaz Faezi, Sara Oftadeh,
Volume 13, Issue 26 (12-2023)
Abstract
How the process of acquiring and learning new motor skills can be enhanced is one of the basic questions in theoretical and applied movement science, rehabilitation and sport. The Differential Learning (DL) approach is mainly characterized by taking advantage, for the purpose of learning, of fluctuations that occur, without movement repetitions and without corrections during the skill acquisition process. The purpose of this study was to examine the effects of Differential Learning (DL) and Contextual Interference (CI) on the Retention and Transfer of Badminton backhand short serve. Prior to the implementation of the protocol, all participants of the pre-test were taken. Then, each group of research performed for 8 sessions according to the type of training. One day after the completion of the practice protocol, of all participants were taken the tests of Retention and Transfer. The analysis t-test indicated that there was a significant difference between the groups DL and CI in tests Retention and Transfer (p= 0.00). In fact, the results of the research show the effectiveness of the DL approach on the Retention and Transfer of Badminton backhand short serve. Based on the results of the research, the conclusion is that the DL approach is useful for learning skills, and can discover adaptive solutions by creating oscillations in the individual and helped to improve and learning skills.
Sara Oftadeh, Rasoul Yaali, Farhad Ghadiri,
Volume 14, Issue 27 (8-2024)
Abstract
The purpose of the research was to investigate the effect of visual and skill training on visual and performance skills, retention and transfer of Badminton backhand short service. 20 female students were randomly divided into two groups of 10 combined and skill. Depending on their type of training, the groups performed visual and skill training for 6 weeks. Before and after training, visual and performance tests, retention and transfer of backhand short service were done by the participants. For data analysis, t-test and mixed ANOVA analysis were used with a significant level of 0.05. The data analysis indicated that there was a significant difference between groups in visual skills. The combined group had a significant improvement in performance, retention, and transfer of the service. Also, checking the interactive effect of time and type of training showed that the combined group was more advanced than the skill group. The results of this study show the combined effects of vision and sports more than the individual training of vision and sports, and according to the results of the study, it is suggested that visual training is included as a supplementary training program in the Badminton field exercise.
Mohamad Hasan Peymanfar, Mahdi Akbarian, Seyede Zahra Noorani,
Volume 14, Issue 27 (8-2024)
Abstract
One of the most practical fields of entrepreneurship is sports and the sports industry. Therefore, educating of expert entrepreneurs can play an important role in the dynamics of this field. The research method of the present study was descriptive of the correlation type and based on structural equation modeling. The statistical population of the research included undergraduate students of universities in Tehran province including (Tehran University, Shahid Beheshti University, Kharazmi University, Al-Zahra University, Allameh Tabatabai University) in the academic year 2022-2023, 400 people were selected using stratified random sampling method. The tools of this research included university climate questionnaires (Luthje and Frank, 2004), entrepreneurial skills (Linan, 2008) and entrepreneurial intention (Linan and Chen, 2009). The data were analyzed using the structural equation modeling method. The findings showed that the variable of faculty climate had a positive and significant effect on the variables of entrepreneurial intention and skill, and the variable of entrepreneurial skill had a positive and significant effect on the variable of entrepreneurial intention. The climate of universities can be a platform for the development of entrepreneurial skills and capabilities of people, and this factor increases their entrepreneurial intention with the effect it has on people's skills in the field of entrepreneurial capabilities.
Iraj Eivazi, Alireza Elahi, Mohamad Rahim Esfidani, Hossain Akbari Yazdi,
Volume 14, Issue 28 (12-2024)
Abstract
The goal of this study was to identify the challenges which football e-marketing faces in Iran. So, by using functional research, a qualitative approach and applying newly introduced Glazer method, this question has been answered. The target community of this research was experts, well-informed people in marketing, e-marketing, sports marketing and football managers. Purposive (judgmental) and snowball sampling methods were applied. After finishing the open coding stages, 162 labels were identified as challenges of football e-marketing in Iran. Then after analyzing and summarization, labels were classified in 52 new labels. The results showed that the football industry in Iran in order to apply e-marketing, needs to pay attention to 5 categories of marketing, technical, human resources, legal, constitutional and economic challenges and plans for its present challenges. Also, it's not useful to see one side of the challenges. It's better to have a whole, simultaneous and systemic look at all aspects of 5 categories.
Alihossein Naseri, Abbas Bahram, Hamid Salehi, Afkham Daneshfar,
Volume 14, Issue 28 (12-2024)
Abstract
ABSTRACT
This study aimed to examine the role of working memory in the effectiveness of errorless protocols for facilitating implicit motor learning in adolescents with and without intellectual disabilities. A total of 20 adolescent boys with intellectual disabilities and 20 typically developing adolescent boys (mean age = 12.12 ± 0.80 years) voluntarily participated in the experiment. The participants with and without intellectual disabilities were separately assigned to either the errorless or errorful practice group based on their IQ scores. The task involved aiming at concentric targets using a mini-basketball. The errorless practice group practiced the task from near to far distances (3, 3.25, 3.5, and 3.75 meters), while the errorful practice group practiced from far to near distances. Implicit motor learning activation was assessed by comparing performances in dual-task conditions immediately after practice, as well as after 24 hours and one week. Additionally, working memory engagement during practice was evaluated. Results indicated that the errorless group, which required less working memory engagement during practice, showed significantly better performance in dual-task conditions compared to the errorful group (p < 0.05). The findings regarding the impact of practice errors on enhancing implicit motor learning in both adolescents with and without intellectual disabilities are crucial for developing motor skill acquisition strategies for adolescents, regardless of cognitive abilities. The results were consistent with the predictions of Adams' closed-loop theory and the reinvestment theory concerning the benefits of reducing errors in motor learning, but they were not aligned with Schmidt's schema theory.
Mohammad Taghi Aghdasi, Behzad Mohammadi Orangi, Rsoul Yaali,
Volume 15, Issue 29 (4-2025)
Abstract
Aim: Inclusive education refers to the placement of people with disabilities alongside their peers. Recent studies have found this method to be effective when it comes to manipulating the environment. The study investigated the effects of an inclusive education learning method applied in an extracurricular physical education to promote self-esteem and motor proficiency in a child with developmental Coordination Disorder (DCD).
Methods: The research is a critical case study that involved one obese boy with DCD (age =8 years, height=127 cm and weight =33 kg) who participated in physical education activities with 14 other children without disability over a period of 9 weeks. Three tools, Cooper Smith self-esteem questionnaire, developmental coordination disorder questionnaire and Bruininks-Oseretsky-2 test and semi-structured interviews were used to collect data.
Results: Results of semi-structured interviews showed independence, belief, pleasure, family relationships, educational relationships, and social relationships improved. The Cooper Smith questionnaire also showed general (10 score), family (5 score), social (4 score), and educational self-esteem (6 score) increased. While motor proficiency increased (9 score), the body mass index decreased (1.24 score).
Conclusion: Results emphasized the importance of applying nonlinear pedagogy in physical education by manipulating the environment and the task without direct instructions and feedback in inclusive settings.
Farhad Ghadiri, Moslem Bahmani, Abbas Bahram,
Volume 15, Issue 29 (4-2025)
Abstract
Aim: One of the recent research challenges in the field of attentional focus instructions, are the study of its effects on the performance of elite athletes in continuous tasks. The aim of this study was to compare the effects of different attentional focus instructions on performance of agility in elite futsal players.
Methods Participants included 12 elite futsal players (mean age 23.91±1.56) that were selected from the first league of Division Qom via convenience sampling method. Participants were asked to perform the agility L run test under three attentional focus instructions (the internal, external and control) in three trials. Rrepeated measure Analysis of Variance and paired t test were used for analysis of data.
Result: The results showed a significant effects of the type of attentional focus instructions on test execution time. Analyses showed that performance in the external focus of attention was higher than the internal focus conditions. Also, the result demonstrated that there is no significant difference between internal focus of attention and control conditions, and also between external focus of attention and control condition.
Conclusion: The results of this study provide evidence that in skilled athletes, executing the continuous tasks improve through verbal instructions that conduct focus of attention externally.
Hossein Zareian, Zohre Rezaei, Fatemhe Saeidi, Sohrab Hemati,
Volume 15, Issue 29 (4-2025)
Abstract
Aim: The outbreak of Covid-19 disease has had several effects on the sports industry in general and championship and professional sports in particular. One of these effects was the one-year postponement of the 2020 Tokyo Olympics as the world's largest sporting event. The main question of the present study was whether the postponement of the Tokyo 2020 Olympics is an opportunity or a threat for our country's sports caravan?
Methodology: Grounded theory qualitative research method was used. The results indicate that a total of 92 independent initial marks were generated in the extracted codes.
Findings: Opportunity codes include 6 items (maintaining the health of athletes and people, increasing fitness, earning quotas, improving injuries, coherent planning, increasing youth experience) and also codes identifying threats of postponement of the Tokyo 2020 Olympics include 8 items (physical and mental injuries, disorder). In the training program, there was a decrease in the level of performance, athletes' injuries, athletes' retirement, uncertainty of quotas, coaches' contracts, financial difficulties).
Discussion and Conclusion: According to the results, although the one-year postponement of the Olympic Games due to the spread of the Corona virus was an opportunity for the athletes to gain more experience, heal the injured and increase the chances of getting a quota for the Iranian sports caravan, However, the use of these opportunities in the circumstances of the crisis depends on the written planning of the country's officials and sports officials so that they can increase the chance of winning medals for our country's athletes and improve the status of the Iranian caravan.
Masoumeh Dehghan, Chalak Majidi,
Volume 15, Issue 29 (4-2025)
Abstract
Aim: The study aims to examine and compare the motivations for watching esports among Generations X, Y, and Z, highlighting generational differences and similarities in engagement with competitive gaming content. Understanding these motivations can provide valuable insights for esports marketers, organizers, and content creators to tailor experiences and communication strategies effectively.
Method: A quantitative approach was adopted. Participants were recruited using purposive sampling through online esports communities, social media platforms, and gaming forums. Data collection employed a structured questionnaire measuring various motivational factors, including entertainment, social interaction, competition, skill development, and escapism. The collected data were analyzed using descriptive statistics, ANOVA, and post-hoc tests to identify significant differences across generations.
Results: Generation Z exhibited higher scores for social interaction, escapism, and skill development, reflecting their digital nativity and integrated online social networks. Generation Y showed balanced motivation, emphasizing entertainment and competition, while Generation X primarily focused on competition and entertainment, with relatively lower social and escapism motivations. ANOVA results confirmed significant differences in motivational dimensions across generational cohorts, particularly in social interaction and escapism (p < 0.05). Post-hoc analyses further indicated that Generation Z significantly differed from Generations X and Y in these dimensions, whereas Generations X and Y did not differ significantly from each other in entertainment and competition motivations.
Conclusion: The study underscores the importance of generational segmentation in understanding esports audiences. Marketers and organizers should design differentiated content and engagement strategies to address generational preferences. Generation Z may respond best to interactive and socially connected esports experiences, while older generations may prioritize competitive and entertainment-oriented content.
Neda Karimi, Alireza Elahi, Hossein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
This study aimed to investigate the role of mediator of overall and emotional satisfaction in the relationship between perceived value and behavioral intentions of spectators in the Premier League. This is an applied and correlational study with structural equation modeling approach.The statistical population consist of the spectators present at Azadi Stadium (96-97). A sample of 383 people was selected through Non-random voluntary sampling. For data collection, a standard questionnaire was used. SPSS and Smart PLS softwares were used for data analysis. The findings of the study showed that Perceived value indirectly has a significant relationship with emotional satisfaction on behavioral intentions and according to the VAF index, it can be concluded that emotional satisfaction has a %48 mediator role between perceived value and spectator’s behavioral intention. While the mediator role of overall satisfaction in relation between perceived value and behavioral intentions of spectators is not significant. The findings imply that emotional satisfaction plays an important role in shaping the behavioral intentions of the spectators, and that sport authorities and marketers can by appropriate planning, implement emotion-making agents for the satisfaction of the spectators. in order to reinforce the behavioral intention.
, , ,
Volume 100, Issue 100 (10-2020)
Abstract
The aim of this study was to investigate the influence of learning methods analogy and explicit on the skill of the prediction service in volleyball at the time fatigue. To this purpose, 40 female students , with the range of age 18 to 24 years for the sample sampling and a simple random in four groups: learning to manifest peppy, learning explicit tired, learning analogy peppy and learning analogy tired were divided. Participants of the group learn the analogy method of simulating skills and group learning explicit from the traditional method to performing the service, hammer, volleyball. To apply the fatigue protocol Lee Owens was used. Also, to predict the extent, accuracy, and speed of execution of the participants of the software super lab was used. Data were analyzed using the test of analysis of variance two-way analysis of was. The results showed that, the effect of fatigue, the type of practice, and the interactive effect of fatigue - training on the speed prediction in the efforts to correct and the impact of fatigue , the type of training , and the interactive effect of fatigue-training on the speed prediction in efforts mistake was not significant. But the interactive effect of fatigue - practice the accuracy of prediction in the efforts to correct the (p=0/002), and the effect of the type of exercises in the wrong attempts (P=0/019) was significant. According to the results it can be said that the effect of fatigue on the accuracy of prediction depends on the type of learning (learning analogy) is an adopted person.
Mr Mohsen Mohammadi, Dr Abbas Bahram, Dr Saeeid Arsham, ,
Volume 100, Issue 100 (10-2020)
Abstract
The purpose of this research was to investigate the structure of the ball behavior in the futsal teams during the offensive phase. The type of research was observational and the data extracted from the 12 games in the training matches of the players of the futsal resistance team present at the Premier League matches of 97-98 were recorded and analyzed. Using the SOCNET software, the values of the cluster coefficient were calculated and using the MATLAB software, Shannon entropy values for each team were calculated. The results showed that by increasing the number of training sessions, the values of the cluster and entropy coefficient of Shannon increased in both teams and there is a moderate correlation between the values of the cluster coefficient and Shannon entropy was observed with the number of training sessions. In general, and according to the results of this study, the functional variability of ball behavior patterns increased with training and team experience, and the level of complexity and unpredictability of the team network increased. According to the sensitivity of the behavioral patterns of the ball to the effects of training, sport analyzers can use the information from this level of analysis to explain the team's synergistic behaviors in futsal teams.
Majid Yazdanpanah, Hossein Akbari Yazdi, Alireza Elahi,
Volume 100, Issue 100 (10-2020)
Abstract
Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches
Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.
Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.
Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company.
Keywords: Strategy, Strategic Map, Analytical Hierarchy Process (AHP), Interpretative Structural Model (ISM)
Abbas Bahram, Saeed Arsham, Moslem Bahmani,
Volume 100, Issue 100 (10-2020)
Abstract
The aim of this study was to investigate the role of attention in skilled performance in real conditions, using a mixed-method study. Fourteen expert judo player participated in the study. The stimulated recall was used in the qualitative phase of the study to explore athletes’ attention in real competitive conditions. In the quantitative portion of the study, number and percentages of foci in preparation phase, execution phase, and total (preparation +execution) were associated with performance movement time. Our results indicated that while attention during execution phase was not associated with performance time, attention in the preparation phase was associated with better performance time. specifically, less attentional cues with higher percentages of focus on the opponent resulted in more quick performances. In conclusion, our findings demonstrate that focus on opponent during preparation phase is associated with superior technique execution during real competitions.
