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This study aimed to investigate the role of mediator of overall and emotional satisfaction in the relationship between perceived value and behavioral intentions of spectators in the Premier League. This is an applied and correlational study with structural equation modeling approach.The statistical population consist of the spectators present at Azadi Stadium (96-97). A sample of 383 people was selected through Non-random voluntary sampling. For data collection, a standard questionnaire was used. SPSS and Smart PLS softwares were used for data analysis. The findings of the study showed that Perceived value indirectly has a significant relationship with emotional satisfaction on behavioral intentions and according to the VAF index, it can be concluded that emotional satisfaction has a %48 mediator role between perceived value and spectator’s behavioral intention. While the mediator role of overall satisfaction in relation between perceived value and behavioral intentions of spectators is not significant. The findings imply that emotional satisfaction plays an important role in shaping the behavioral intentions of the spectators, and that sport authorities and marketers can by appropriate planning, implement emotion-making agents for the satisfaction of the spectators. in order to reinforce the behavioral intention.

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The aim of this study was to investigate the influence of learning methods analogy  and explicit on the skill of the prediction service in volleyball at the time fatigue. To this purpose, 40 female students , with the range of age 18 to 24 years for the sample sampling and a simple random in four groups: learning to manifest peppy, learning explicit tired, learning analogy  peppy and learning analogy tired were divided. Participants of the group learn the analogy method of simulating skills and group learning explicit from the traditional method to performing the service, hammer, volleyball. To apply the fatigue protocol Lee Owens was used. Also, to predict the extent, accuracy, and speed of execution of the participants of the software super lab was used. Data were analyzed using the test of analysis of variance two-way analysis of was.  The results showed that, the effect of fatigue, the type of practice, and the interactive effect of fatigue - training on the speed prediction in the efforts to correct and the impact of fatigue , the type of training , and the interactive effect of fatigue-training  on the speed prediction in efforts mistake was not significant. But the interactive effect of fatigue - practice the accuracy of prediction in the efforts to correct the (p=0/002), and the effect of the type of exercises in the wrong attempts (P=0/019) was significant. According to the results it can be said that the effect of fatigue on the accuracy of prediction depends on the type of learning (learning analogy) is an adopted person.
 

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The purpose of this research was to investigate the structure of the ball behavior in the futsal teams during the offensive  phase. The type of research was observational and the data extracted from the 12 games in the training matches of the players of the futsal resistance team present at the Premier League matches of 97-98 were recorded and analyzed. Using the SOCNET software, the values of the cluster coefficient were calculated and using the MATLAB software, Shannon entropy values for each team were calculated. The results showed that by increasing the number of training sessions, the values of the cluster and entropy coefficient of Shannon increased in both teams and there is a moderate correlation between the values of the cluster coefficient and Shannon entropy was observed with the number of training sessions. In general, and according to the results of this study, the functional variability of ball behavior patterns increased with training and team experience, and the level of complexity and unpredictability of the team network increased. According to the sensitivity of the behavioral patterns of the ball to the effects of training, sport analyzers can use the information from this level of analysis to explain the team's synergistic behaviors in futsal teams.

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Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches
Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.
Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.
Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company. 
Keywords: Strategy, Strategic Map, Analytical Hierarchy Process (AHP), Interpretative Structural Model (ISM)
 

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The aim of this study was to investigate the role of attention in skilled performance in real conditions, using a mixed-method study. Fourteen expert judo player participated in the study. The stimulated recall was used in the qualitative phase of the study to explore athletes’ attention in real competitive conditions. In the quantitative portion of the study, number and percentages of foci in preparation phase, execution phase, and total (preparation +execution) were associated with performance movement time. Our results indicated that while attention during execution phase was not associated with performance time, attention in the preparation phase was associated with better performance time. specifically, less attentional cues with higher percentages of focus on the opponent resulted in more quick performances. In conclusion, our findings demonstrate that focus on opponent during preparation phase is associated with superior technique execution during real competitions.

 

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The process of talent identification attempts to guide people who are prone to sports that have the greatest chance of success on the basis of certain tests. This research was conducted with the aim of developing a strategic model of talent identification in Iranian Weightlifting. This study is a qualitative based on grounded theory. The statistical population was experts in power lifting and  purposeful sampling method was used. The data gathering tool was deep interview. In this study, qualitative analysis approaches including open, axial and selective coding were used to analyze the findings. In addition, all statistical operations were performed using Maxqda software version 12. The findings showed that the strategic model of scouting in weight lifting sports from the strengths and weaknesses of scouting structures, the principles of talent identification, the methods of talent identification, the attributes of methods of scouting, predisposing and deterrent factors of scouting activities, and Scouting goals are formed. According to the results of the research, it is suggested that the facilitators of the scouting process be strengthened more than before. Then it is necessary to benchmark other countries, provide facilities and tools, develop specialized experts in the field of talents and special schools for weight lifting.
 

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Few studies have investigated dimensions of attention out of laboratory settings. The aim of this study was to investigate the interaction between internal/external and associative and dissociative attention and its role in expert judo players’ technical performance during competition. mixed method approach with parallel-design was used. In the qualitative section of the study, expert judo players’ attentional strategy was explored using self-confrontation interviews. In the quantitative part of the study, differences between reported foci in successful versus unsuccessful trials was tested.  Analysis of interview transcripts revealed that expert judo players had more focus on external-associative dimension in both preparation and execution phases. In addition, results of chi-square test indicated a significant difference between judo players’ focus of attention in successful versus unsuccessful trials (p < 0.05) with more focus on external-associative attention in successful trials. In conclusion, while this study does not support use or advantages of dissociative attention in skilled performers, provided more support for constrained-action hypothesis as indicated more use and advantages of adopting an external-associative focus for expert level judo players.
 

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The main objective of this study was to provide a model of the underlying causes of the management of the relationship between physical education faculties and sport science and the executive branch of the sports industry. In order to collect information, deep interviews with the elite were conducted on the topic of research. Sampling was conducted purposefully and snowball method. Finally, 18 qualitative interviews were conducted. The findings were analyzed through coding method in three stages: open, axial and selective. The findings revealed 59 effective signs in the relationship management of faculties and the executive branch of the sports industry. These labels were categorized in 14 concepts including knowledge, organizational culture, government look, industrial thinking, scientific thinking, human resources, ethical aspects, trust / mediation unit, parallel management, laws and regulations, Media, capacity building, competitive space and communication management. Finally, the research model emerged from five main categories including culture, marketing, environment, insight, and trans-organization powers. According to the findings of the research, there are some executive strategies that can be used by sports managers in relation to the scientific management of the relationship between sports organizations.

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The purpose of present study was to investigate the role of motor learning strategies (linear, non-linear, and differential) in the experience of flow and clutch in beginner footballers. Participants (66, M age= 27.49 and SD =2.68) participated in this study voluntarily and based on inclusion and exclusion criteria. Participants practiced in three groups: linear, nonlinear, and differential, for three months, two sessions each week and each session one and a half hours. The study method was quantitative and qualitative. In the quantitative part, flow and clutch questionnaire was used and in the qualitative part a semi-structured interview was used. The results of Tukey showed nonlinear pedagogy was effective in flow experience and linear method in clutch experience (p<0.05). In the differential learning, flow was experienced more than linear method (p<0.05) and less than non-linear method (p>0.05). In the qualitative part, four factors of purpose, pleasure, effort and exploration are identified that support the results of the quantitative part. Based on the results of this study, nonlinear and differential methods are effective in the flow experience and linear method are effective in the clutch experience.

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The aim of this study was to compare the effect of training type (full-error and error-less) and skill level on the development of mental representation of putt golf skill. For this purpose, 44 undergraduate physical education students (22 women, 22 men; mean age 22.34 and standard deviation 4.37) were randomly divided into two groups: error-less (near-to-far) and full-error (far-to-near). The two groups practiced in the one-day acquisition phase of 3 blocks of 10 attempts for throwing distances (25, 50, 75, 100, 125, 150 and 200 cm). The error-less group started training from the closest distance to the goal and reached the farthest distance, respectively, but the full-error group started training from the farthest distance and finally reached the closest distance. At the end, they were tested immediately. One day after the acquisition phase, delayed retention tests, single task transfer (from a distance of 225 cm) and dual task transfer (from a distance of 200 cm simultaneously with audio playback) were performed. To compare the effect of error-less and full-error training on the acquisition, retention and transfer of putt golf skills, data analysis of the acquisition stage was analyzed by repeated measures analysis of variance (2×8). SDA-M test was used to measure the structure of mental representations formed in the two groups before and after the acquisition period, and hierarchical cluster analysis  0.05) was used to analyze the mental representations.  Our Findings showed significant functional changes in the post-exercise mental representation structure, suggesting that motor skills are associated with functional adaptation of action-related knowledge in long-term memory.

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In scientific marketing models, attention is the main step in the effectiveness of advertising. That's why, competition over attention to advertisement has been of prime importance for the sponsors and marketers. However, sport marketing research has not yet been able to gain a proper understanding of the factors that influence the viewer's attention to advertising while watching a sport event. Different methods of data collection and using different evaluation tools can also help managers and sponsors make the right decisions. This semi-experimental research has compared the methods of evaluating TV viewers' attention to advertising through sport. For this purpose, 60 targeted sampling in the form of two groups of women (n = 30) and men (n = 30) watched the football match between Esteghlal and Persepolis in a laboratory site. While samples were watching the football match, meantime designed advertisements were presented too, the viewer's eye information was stored by the eye tracker in the form of fixation and duration. In addition, at the end of the test, the participants' attention to advertising was evaluated using an attention questionnaire. Analysis of the findings showed that in evaluation of the viewer's attention to advertising by questionnaire; there is no difference between males and females. But in both of Eye Tracking variables, females paid more attention to advertising than males. Also, the correlation between the results of the questionnaire and the Eye Tracker was not significant. Finally, in order to achieve new results and to develop the advertising industry, as well as identifying the factors affecting the effectiveness of advertising, it is better to use neuromarketing tools as a complement to other methods of data collection (questionnaire, interview, observation).

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The purpose of this study was to examine the role of structured conversation and observation on the effectiveness of the dyed practice on motivation and the accuracy in learning the skill of Golf putt. The research participants consisted of 40 female students randomly divided into four groups: observation-conversation, observation, conversation and control. Participants should hit the Golf ball to the target area. During the training period, subjects completed 60 acquisition attempts, 10 retention attempts to measure the participants’ motivation before the beginning of the training and before the acquisition and retention phases. one-way ANOVA and to examine the role of the mediator on the accuracy of the scores of execution Hayes test was used. The results showed that motivational values were significantly higher in conversation-observation group compared to other groups, and  also The mediation role of motivation was not significant in the implementation of acquisition and retention efforts. Regarding the results of this study, coaches are advised to consider both verbal and observational information sources in the presentation of dyed practice.

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One of the most important issues for the elderly is the issue of physical health and cognitive problems. The aim of this study was to compare the activity of dual resistance-cognitive task with different intensities on fatigue, balance and cognitive function of elderly women. The present study is an applied and quasi-experimental method with the presence of 20 elderly women aged 60 to 70 years, which was done as a one-session test and getting answers. Subjects performed exhausting tests of foot press with machine and shoulder press with dumbbell with combined cognitive load with two different intensities (70% 1RM with low cognitive load and 30% 1RM with high cognitive load) in two days with an interval of 48 hours and the results were recorded. Balance test, upper and lower torso muscle activity and Stroop test were measured. The results of fatigue time, cognitive test and balance were significantly different between the two intensities (p <0.05). But in relation to the middle spectrum of muscle frequency, no significant difference was observed between the two intensities (p> 0.05).  Using low-intensity, high-cognitive exercise is more effective in treating upper body fatigue, which puts more pressure, which may need further investigation to evaluate the long-term success of these programs.

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Video feedback is a type of augmented feedback that includes showing an athlete or performing a skill with a video clip of oneself or another person performing a particular skill. The aim of the present study was to determine the effectiveness of dyad training with video feedback on learning crawl swimming. For this purpose, 24 male students ranging in age from 11 to 17 years, who had no previous experience in learning crawl swimming, formed two groups of 12 people in dual practice and dyad training with video feedback. Both groups were first justified by the instructor, then in the double exercise group, one of the trainees entered the water and the other watched him perform out of the water, and after trying, they reviewed the mistakes and movements with their friend. in the dyad rehearsal group, one of the friends filmed another performance and showed it to him. The training intervention lasted for 8 sessions and 10 training attempts in each session. After the end of the eighth session, the 10-meter breast crawl swimming acquisition test was performed, and then a reminder test was performed again one week later and filmed. The results showed that the two groups had significant differences in both acquisition and retention, and the dyad training group with video feedback performed better overall. Based on the results, it can be concluded that the dyad training with video feedback method, in addition to being cost-effective in terms of energy consumption and training space, is also more effective than dyad training in swimming training.

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The purpose of this research was to investigate the effect of manipulation of task constraints on functional indicators and cognitive status of the elderly. In this research, 30healthy elderly were randomly selected and placed in two intervention and control groups. Analysis of covariance was used to evaluate the homogeneity of the slope of the regression line and to compare the mean of the pre-test and post-test data. Data analysis was done using SPSS software. The results showed that the application of the exercise protocol for manipulation of task constraints improved strength(P=0.006), cardiovascular endurance(P=0.010), agility(P=0.001), composition(P=0.003) and Mental status(P=0.002) of the elderly in the intervention group. In addition, the results indicate that the flexibility of the control group decreased significantly from the pre-test to the post-test(P=0.007). The results of the analysis of covariance by removing the effect of the pre-test showed that the body composition variable did not differ significantly from the pre-test to the post-test stage(P=0.264). It seems that exercises with the manipulation of task constraints are effective on the performance and cognitive indicators of the elderly. Therefore, it is suggested to consider the exercises with the manipulation of task constraints to improve the quality of life of the elderly.
 

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This research aimed to design a personal branding model for elite individual athletes, drawing upon findings from previous studies. Employing a qualitative approach and Glaser constructivist grounded theory strategy, data were collected through in-depth, semi-structured interviews with 18 national and international champions and experts in sports marketing, selected via purposive sampling. Data collection continued until theoretical saturation was reached, and analysis was performed using MAXQDA 2022 software. The study's findings were categorized into three main axes: influencing factors, development strategies, and consequences of personal branding. Following an initial analysis of 251 propositions, 443 final frequencies were prepared for categorization. The research extracted four core concepts in personal branding and identified three main categories of influencing factors: "environmental factors," "individual athlete characteristics," and "athlete performance characteristics." In the strategies section, "enhancing individual capabilities," "striving for successful performance," and "branding education" emerged as prominent categories. Furthermore, the consequences of personal branding were categorized into "positive" (encompassing political, economic, individual, social, and athletic dimensions) and "negative" outcomes. Positive branding outcomes included economic benefits (revenue generation), individual growth (becoming a role model), social impact (increasing public awareness), and athletic advantages (enhancing sport popularity). Conversely, mismanagement could lead to negative consequences such as unethical attention or corruption. This study integrates these findings to offer a practical model for personal branding among individual athletes.