Search published articles


Showing 136 results for Sport

Seyed Ahmad Nejadsajadi, Seyed Jalil Miryousefi, Hossein Bakhshandeh,
Volume 15, Issue 29 (4-2025)
Abstract

Aim: The purpose of this study was to investigate the role of the customer relationship management dimensions in promoting public sports from the perspective of sports managers in Kerman.
Methods: The research method is descriptive correlation and the statistical. The population of this study included all managers of clubs and sports organizations in Kerman city, that 150 persons selected by full number method. For data gathering, the questionnaires of the customer relationship management and the public sports are used. In order to analyze the data obtained for the research variables, the structural equation modeling the Smart PLS software is used.
Result: Findings indicated that three dimensions of customer relationship management namely Customer focus, relationship management and knowledge management has a direct and significant impact on promotion of public sports.
Conclusion: According to the research results, it can be concluded that all managers of clubs and sports organizations governmental and nongovernmental need to do their utmost In order to communicate with the customer to encourage community participation and promote in public sports.

 
Mohadeseh Kalooti, Ali Fahiminejad, Bagher Morsal, Hooman Bahmanpour,
Volume 15, Issue 29 (4-2025)
Abstract

Aim: The purpose of this research is to measure and model the release of carbon monoxide pollutant in the surrounding space of Azadi Stadium in Tehran during sports competitions.  
Methods: Basic data were obtained by laboratory measurements and inquiries from specialized centers. Modeling was done by Austal View software, Version 7 and under four scenarios. The prediction of pollutant concentration was simulated at a height of 5 meters. The modeling area was considered a circle with a radius of 1 km from the center of the site. The resulting data were compared with national and international standards. The initial concentration of the pollutant in the hot and cold seasons of the year was 1.432 ppm and 2.331 ppm, respectively.
Result: The amount of pollutant emission for the state of "completion of parking capacity" and "semi-complete state" was 81.45 and 37.5 kg, respectively. Zoning maps showed that in all four scenarios, the highest amount of emission was in the east direction. The highest amount of carbon monoxide production and emission is related to the first scenario (completion of the parking capacity and the cold season of the year) and the lowest amount of carbon monoxide pollutant emission is under the fourth scenario (failure to complete the parking capacity and in the warm season of the year). Although the condition of this pollutant in Tehran's Azadi sports complex and during sports competitions has not exceeded the standard.  
Conclusion: By using management and engineering solutions such as: not keeping lights on in place, using exhaust filters, properly designing the parking space and reducing the duration of stopping, it is possible to avoid the production and release of a large part of pollutants.

Hojjat Mardaneh Taleshmekaiel, Fariba Askarian, Hosein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract


Dr Zahra Pooraghaei Ardakani,
Volume 100, Issue 100 (10-2020)
Abstract


Abstract
Introduction : The present study aims to analyze research articles from the past decade in the field of attentional focus among children and adolescents using a scientometric approach.
Methods: This descriptive and review-based study utilized a specific search strategy in the Web of Science (WoS) citation database. A total of 29 relevant articles on attentional focus published between 2013 and 2023 were selected and analyzed using HistCite and VOSviewer software.
Resultss: The findings revealed that the main research topics included motor performance, motor learning, and motor control, with a predominant emphasis on external focus of attention. Moreover, research attention toward adolescents was found to be lower compared to children. The most active journals in this field were Human Movement Science and Psychology of Sport and Exercise. Prominent authors such as Wulf, Abdollahipour, and Pesta received the highest number of scientific citations. In terms of international collaboration, countries like the United States, the United Kingdom, and Australia were leading, with the U.S. showing strong connections with Iran and the Czech Republic, playing a key role in scientific networks.
Conclusion: The results indicate that the role of attentional focus instructions in motor learning and performance particularly in children and adolescents is an emerging and evolving area. However, attentional instructions in these age groups, who possess developing cognitive characteristics, have been understudied so far. This analysis emphasizes that enhancing international collaboration and focusing on existing research gaps can pave the way for future investigations.
Keywords: Sports performance, children and adolescents, cognitive development, attentional strategies, scientometric study


Abstract
Introduction : The present study aims to analyze research articles from the past decade in the field of attentional focus among children and adolescents using a scientometric approach.
Methods: This descriptive and review-based study utilized a specific search strategy in the Web of Science (WoS) citation database. A total of 29 relevant articles on attentional focus published between 2013 and 2023 were selected and analyzed using HistCite and VOSviewer software.
Resultss: The findings revealed that the main research topics included motor performance, motor learning, and motor control, with a predominant emphasis on external focus of attention. Moreover, research attention toward adolescents was found to be lower compared to children. The most active journals in this field were Human Movement Science and Psychology of Sport and Exercise. Prominent authors such as Wulf, Abdollahipour, and Pesta received the highest number of scientific citations. In terms of international collaboration, countries like the United States, the United Kingdom, and Australia were leading, with the U.S. showing strong connections with Iran and the Czech Republic, playing a key role in scientific networks.
Conclusion: The results indicate that the role of attentional focus instructions in motor learning and performance particularly in children and adolescents is an emerging and evolving area. However, attentional instructions in these age groups, who possess developing cognitive characteristics, have been understudied so far. This analysis emphasizes that enhancing international collaboration and focusing on existing research gaps can pave the way for future investigations.
Keywords: Sports performance, children and adolescents, cognitive development, attentional strategies, scientometric study


 
Neda Karimi, Alireza Elahi, Hossein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract

This study aimed to investigate the role of mediator of overall and emotional satisfaction in the relationship between perceived value and behavioral intentions of spectators in the Premier League. This is an applied and correlational study with structural equation modeling approach.The statistical population consist of the spectators present at Azadi Stadium (96-97). A sample of 383 people was selected through Non-random voluntary sampling. For data collection, a standard questionnaire was used. SPSS and Smart PLS softwares were used for data analysis. The findings of the study showed that Perceived value indirectly has a significant relationship with emotional satisfaction on behavioral intentions and according to the VAF index, it can be concluded that emotional satisfaction has a %48 mediator role between perceived value and spectator’s behavioral intention. While the mediator role of overall satisfaction in relation between perceived value and behavioral intentions of spectators is not significant. The findings imply that emotional satisfaction plays an important role in shaping the behavioral intentions of the spectators, and that sport authorities and marketers can by appropriate planning, implement emotion-making agents for the satisfaction of the spectators. in order to reinforce the behavioral intention.


Hamid Roodbari, Hadi Tabatabaei, Soleiman Abdolahi, Hossein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract

The aim of this study was to determine the relationship between team identity and spectator flow with the atmosphere of the stadium and spectator loyalty. The research method is causal communication and the survey method is survey. The statistical population of the present study consists of 40,000 football spectators present at Azadi Stadium in the football match between Persepolis and Esteghlal Khuzestan in the 2017-2018 season. 384 of them were selected as the statistical sample of the study and the questionnaires were distributed among them as a non-random-voluntary sample. The research tools included James and Ross’s Team Identity Adjusted Questionnaire (2002), Csikszentmihalyi’s Stream Questionnaire (1990), Uhrich and Benkenstein’s Stadium Atmosphere Questionnaire (2012), and Mahoney et al.’s Spectators Loyalty Inventory (2000). The descriptive statistics and path analysis method were used in PLS software to analyze the data. The results showed that team identity and spectator flow with a path coefficient of 0.580 and 0.386, have a significant effect on the atmosphere of the stadium and also the three variables of stadium atmosphere, flow and team identity with path coefficients of 0.247, 0.248 and 0.428 have a positive effect on spectator loyalty. Based on the results of this study, it is suggested to the managers of clubs and stadiums to pay special attention to team identity and spectator flow in order to increase spectator loyalty and understand the appropriate atmosphere of the stadium.
Mr Koroush Bagheri, Dr. Hossein Akbariyazdi, Dr Alireza Elahi,
Volume 100, Issue 100 (10-2020)
Abstract

The process of talent identification attempts to guide people who are prone to sports that have the greatest chance of success on the basis of certain tests. This research was conducted with the aim of developing a strategic model of talent identification in Iranian Weightlifting. This study is a qualitative based on grounded theory. The statistical population was experts in power lifting and  purposeful sampling method was used. The data gathering tool was deep interview. In this study, qualitative analysis approaches including open, axial and selective coding were used to analyze the findings. In addition, all statistical operations were performed using Maxqda software version 12. The findings showed that the strategic model of scouting in weight lifting sports from the strengths and weaknesses of scouting structures, the principles of talent identification, the methods of talent identification, the attributes of methods of scouting, predisposing and deterrent factors of scouting activities, and Scouting goals are formed. According to the results of the research, it is suggested that the facilitators of the scouting process be strengthened more than before. Then it is necessary to benchmark other countries, provide facilities and tools, develop specialized experts in the field of talents and special schools for weight lifting.
 


Dr Vahid Saatchian, Dr Farideh Hadavi, Dr Hossein Akbari Yazdi, Bahador Azizi,
Volume 100, Issue 100 (10-2020)
Abstract

The main objective of this study was to provide a model of the underlying causes of the management of the relationship between physical education faculties and sport science and the executive branch of the sports industry. In order to collect information, deep interviews with the elite were conducted on the topic of research. Sampling was conducted purposefully and snowball method. Finally, 18 qualitative interviews were conducted. The findings were analyzed through coding method in three stages: open, axial and selective. The findings revealed 59 effective signs in the relationship management of faculties and the executive branch of the sports industry. These labels were categorized in 14 concepts including knowledge, organizational culture, government look, industrial thinking, scientific thinking, human resources, ethical aspects, trust / mediation unit, parallel management, laws and regulations, Media, capacity building, competitive space and communication management. Finally, the research model emerged from five main categories including culture, marketing, environment, insight, and trans-organization powers. According to the findings of the research, there are some executive strategies that can be used by sports managers in relation to the scientific management of the relationship between sports organizations.
Mohammad Mehdi Kheirkhiz, Behrouz Abdoli, Lorenzo Laporta, Alireza Farsi,
Volume 100, Issue 100 (10-2020)
Abstract

The present study aims to investigate the variables of social networks in different positions in basketball. These variables were applied in two levels of analysis: micro (individual) and macro (global interaction of the team). 24 official Chemidoor Club competitions in the 2020 men's Iranian Premier League were selected by available sampling. This research analyzed the network properties of Degree, Betweenness, Closeness, Eigenvector, and Density centrality across teams and positions. The one-way ANOVA for the factor position in the micro-level found statistical differences between the game positions in the dependent variables of  Dc: (F(4,15)= 61/29, p= 0/000), Bc: (F(4,15)= 210/11, p= 0/000), Cc: (F(4,15)= 78/55, p= 0/000). However, no significant difference was observed in the Eig: (F (4, 15) = 1/58, p= 0/184). Results of post hoc test indices were significantly different between position 1 (point guard) and other positions.  Macro-level team density analysis showed a significant difference between performance results in successful and unsuccessful. The guard player role was observed as the situation that establishes the most interactions with teammates during the competition. Therefore, players with higher degrees were not the ones assisting the most shots. The other players with higher degrees were not the ones assisting the most shots. These results may be used as a tool for coaching to improve their teams’ strategies in concrete, measurable ways.
 
Ghodsieh Sangtarash, Vahid Saatchian, Javad Mohammadkhani, Mohammad Keshtidar,
Volume 100, Issue 100 (10-2020)
Abstract

The aim of this study was Identifying the mental pattern of experts regarding sustainable revenue generation for sports federations (Karate, Judo, Taekwondo Federations). The current research is applied in terms of its purpose and exploratory analytical in terms of method, and based on the type of operations used, this research is of a mixed type. The statistical population of the research includes professors of sports management, managers of selected federations, and opinionated managers of the National Olympic Committee, who were investigated based on previous experiences using a purposeful sampling method with a snowball approach until the saturation point, in the number of 25 people. In the Delphi phase, the components and sub-components of the research were determined. Then the extracted factors were stratified using Q modeling by using Q factor analysis and SPSS 25 software. The findings showed that the most important revenue generating factors of the selected federations include the provision of non-sports products used by athletes by the federation, sponsors of athletes, income from the World Federation for the development of basic sports, income from participating in world competitions, annual contributions from the World Federation, Incomes from coaching classes, tuition fees for membership in basic teams, annual contributions from the Ministry of Sports, incomes from participating in world competitions. Therefore, it can be concluded that economic activities under the supervision of the federation to provide the products and services needed by athletes and to develop sources of income outside the federation should be included in the agenda of the federations.


Dr Negar Gholipur, Dr Ebrahim Alidoust,
Volume 100, Issue 100 (10-2020)
Abstract

Purpose: This study identified and explained the factors affecting the dynamics of sports businesses in the post-corona era based on the structural interpretation model.
  Method: The method of data analysis was divided into three stages. First, in the fuzzy Delphi method, with the opinion of twenty-six relevant experts, the most important factors affecting the dynamics of businesses were confirmed. Then Interpretive Structural Modeling (ISM) was used to classify components and create a hierarchical model. Mick Mac analysis was also used to determine how the factors were interrelated.
Findings: This study identified 14 strategies related to the dynamics of sports businesses in Iran. The model that was developed has five levels. Also, Mick Mac analysis showed that there were five independent variables, two dependent variables and seven link variables.
  Conclusion: This study shows that the development of dynamic capabilities in sports organizations requires legal revision and improvement of governance performance. In addition, sports organizations must use digital technology, employee empowerment and comprehensive collaboration between different bodies to advance their capabilities.
 
Mr Seyed Mahdi Fareghi, Dr Nassrin Azizian Kohan,
Volume 100, Issue 100 (10-2020)
Abstract

A B S T R A C T

The aim of this research is to study and explore customer behavior and the relationships between sports good's consumers based on the results obtained from data mining, using the gathered information, and identifying profitable segments as the target market The research method is quantitative and its purpose is practical The target population of the study is online buyers of sports equipment After determining the variables based on the literature and designing a questionnaire derived from structural equation studies, and obtaining formal and content validity, and after collecting and screening the responses, a total of 300 samples were left for analysis based on thumb rule For reliability, validity, and data fit analysis, SPSS and Amos version 24 software were used, and for data mining, Excel and Weka 3.9.6 software were utilized. The results indicate that metropolitan cities, especially the capital, can be considered as ideal markets for the sale of sports equipment, and in preference among customers, employed and single people can be considered more profitable goals for marketers than unemployed or married people in the field of sports equipment, and women pay more attention to quality in choosing sports products than men, and men's priority in buying sports equipment is more reliant on the aspect of entertainment.

Farhad Farzan Moghadam, Rasool Norouzi Seyed Hossini, Mina Mostahfezian,
Volume 100, Issue 100 (10-2020)
Abstract

To remain competitive in the sports industry, enhancing brand equity has become a vital issue for private sports clubs. Therefore, understanding the causal relations determining factors for enhancing the brand equity of private sports clubs are of great importance. The research method employed in this study is a mixed (quCausaltative and quantitative) approach. The quCausaltative part follows the grounded theory approach, while the quantitative part involves interpretive structural modeling. The participants in this research were marketing and sports marketing professionals and experts. Purposive sampling was used, resulting in a sample size of 15 individuals. The data collection instrument for the quCausaltative part was semi-structured interviews, and for the quantitative part, a 10×10 matrix was used.The quCausaltative data analysis was conducted through three stages of open, selective, and theoretical coding, while the quantitative data analysis involved interpretive structural modeling and MICMAC analysis. The findings revealed 10 main factors related to enhancing the brand equity of private sports clubs.
 
Miss Shabbo Salimi, Phd Rasool Norouzi Seyed Hossini, Phd Marjan Saffari,
Volume 100, Issue 100 (10-2020)
Abstract

Introduction
With the expansion of information and communication technology and its introduction into the workplace, the world has witnessed the close relationship between the application of information technology in organizations and the improvement of performance, as well as the better and faster achievement of organizational goals. Social media, especially Instagram, creates a space for users to express their opinions, allowing companies to contact users directly and without intermediaries, at the right time and with minimal cost. With an understanding of the importance of technology in sales, we analyze the factors affecting the sales of sports goods in the virtual space of Instagram.
Methodology
This research aims to provide suitable suggestions to companies active in the production and sale of sports products to increase their sales. It utilizes textual data from comments and captions on Instagram and examines and analyzes posts and user opinions regarding sports products (specifically two brands: Adidas and Majid). The analyses were conducted in two sections: the first section (captions) analyzed the methods and manners of the advertisements by the sellers of the brands' products, extracting their advertising patterns and techniques. In the second section (comments), user opinions on the products presented on Instagram were examined and analyzed. Text analysis (posts and user comments) and sentiment analysis were key components of the analysis. For analyzing user comments, data obtained from the Instagram API, including three key parameters: the user's name, the date and time the comment was posted, and the content of the comments, were evaluated.
Discussion
The research findings indicate that companies, sellers, and brands should have a very organized plan for advertising throughout all periods of the year. Continuous interaction and proper activity with social network users can also play a role in increasing the motivation of representatives across the country. The study emphasizes that user-generated content (comments) is an effective way to increase the connection between a brand and its audience. Therefore, user feedback must be used in the manner described (the method implemented for analyzing comments) to increase sales and user satisfaction. Additionally, the findings emphasize identifying and establishing relationships with users to maintain and increase customer loyalty, particularly those who post numerous comments on advertised products on Instagram, as they can be used as an advertising campaign for the brand. This study provides a suitable solution for the proper presentation of sports products and advertising on social networks to make the products more well-received.
 
Ruhollah Pouramini, Majid Khorvash, Elham Moshkelgosha,
Volume 100, Issue 100 (10-2020)
Abstract

Professional ethics in sports media plays a vital role in ensuring the accuracy, fairness, and accountability of sports news reporting, significantly shaping audience trust and the credibility of the media. The primary aim of this study is to propose a specialized model for news coverage in Iranian sports media, with a strong emphasis on professional ethics. Adopting Charmaz’s (2006) constructivist grounded theory approach, this qualitative research gathered data through purposive sampling, combined with the snowball sampling technique. In-depth, semi-structured interviews were conducted with 23 experts in sports management, communication, and media, with the sample size determined by theoretical saturation. Data analysis was facilitated using NVivo V.12 software for systematic manual coding. The findings suggest that the proposed professional model for sports media news coverage, grounded in professional ethics, comprises five key components: producing content with a localized focus, fostering effective interaction with the target audience, diversifying content and programming, continuously adapting to audience needs, and aligning content and language with audience preferences. This model emphasizes the importance of ethically accurate and truthful reporting of sports events, while also ensuring responsiveness to audience needs and feedback. Furthermore, it underscores the necessity of developing content that respects audience rights and reflects professional ethical standards. Key recommendations include expanding localized news coverage and organizing interactive events to enhance audience engagement.

 
Dr. Hamid Salehi, Ms. Neda Amirpour Najafabadi,
Volume 100, Issue 100 (10-2020)
Abstract

 This study investigated the relationship between young athletes’ perceptions of their coaches’ achievement goal orientations and the coaches' fair play behaviors. The participants were 318 young athletes (Mage=16.60±4.10years) from basketball and volleyball who volunteered to participate. The participants completed the Perceived Motivational Climate in Sport Questionnaire (assessing task-involving and ego-involving climates) and the Coaching Fair Play Behaviors Inventory (CFBI). The results revealed a negative relationship between perceived task-involving and ego-involving climates. Additionally, a positive correlation was found between coaches’ task orientation and the six CFBI factors (i.e., teaching, modeling, expectations/pressure, reinforcement/reward, communication, and punishment). In contrast, coaches’ ego orientation showed a negative correlation with three CFBI factors (i.e., teaching, modeling, and expectations/pressure). The findings indicate that coaches who integrate teaching, modeling, expectations/pressure, reinforcement/reward, communication, and punishment in their fair play behaviors are more likely to create a task-involving climate within their teams. In contrast, coaches who apply less modeling, teaching, and expectations/pressure tend to cultivate an ego-involving environment. The primary takeaway for coaches is that emphasizing task-involving approaches and fostering a positive, supportive environment can promote sportsmanship, ethical values, and humanistic principles in sports.

Page 7 from 7     

© 2025 CC BY-NC 4.0 | Research in Sport Management and Motor Behavior

Designed & Developed by : Yektaweb