Hossein Alimohammadi, Javad Adabi Firouzjah, Tahereh Gholami, Samira Akbari,
Volume 14, Issue 28 (12-2024)
Abstract
The purpose of this research was to investigate the environmentally friendly behavior of active sports tourists in Bushehr. The sample included 102 tourists who completed the research questionnaire. The research tools were questionnaires of compliance with the environment, environmental policy, environmental inclination and word-of-mouth advertising by Kontojiani and Kotoris (2014). Descriptive statistics and structural equation modeling were used in PLS3 software for data analysis. The results showed that the environmental compatibility of the services of sports recreation centers has a significant effect on the word-of-mouth advertising of tourists, and the friendly policy of protecting the environment among tourists has a significant effect on their willingness to preserve and care for the environment. The desire to preserve the environment was not causally related to word of mouth. The compliance of sports tourism service centers with environmental protection indicators did not have a significant effect on the desire to protect the environment, and therefore sports tourists who have an environmentally friendly policy show their desire to protect the environment in any situation. Based on the results, it is suggested that various training courses and programs be held for sports tourists in order to familiarize themselves with environmental issues and to improve their environmental practices and attitudes.
