Sara Pishvar Farsh, Mehrzad Hamidi, Hossein Rajabi Nooshabadi,
Volume 100, Issue 100 (10-2020)
Abstract
Aim: This study aimed to design an applicable model for performance management of swimming pools across Iran.
Methodes: Employing a qualitative approach with thematic analysis, data were collected through semi-structured interviews with 16 experts, including performance management specialists, officials from the Federation of Aquatic Sports, and pool managers, until theoretical saturation was reached. Data analysis was conducted using MAXQDA software through three stages: descriptive coding, interpretive coding, and integration.
Result: which resulted in the extraction of 511 initial codes, 82 descriptive themes, and 14 interpretive themes. To finalize the model and assign weights to components, the focus group technique was utilized, setting the total model weight at 1000. The final model includes four main components: Infrastructure and Standards (weight 380), Resource Management and Support (weight 250), Service Processes and Customer Experience (weight 250), and Marketing and Competitiveness (weight 120).
Conclusion: Findings revealed that infrastructure safety, human resource management, hygiene, marketing efforts, and customer experience improvements are the key drivers of enhanced swimming pool performance. The proposed model, covering technical, human, service, and cultural aspects, demonstrates adaptability to various operational contexts and provides a measurable, practical framework to facilitate the performance management of aquatic facilities across Iran.
