Javad Hajializadeh,
Volume 14, Issue 54 (Winter 2026)
Abstract
Objective: This study aimed to investigate the effects of tourism entrepreneurship on the viability of rural households in the North Banajoi Rural District of Bonab County (North West of IRAN).
Methods: The present study is applied in terms of its purpose and descriptive-analytical in terms of its method. The statistical population of the study consists of rural households in the northern Banajoi rural district of Bonab city. According to the results of the 2016 census, 3828 households, equal to 12262 people, live in this rural district, and 349 people were selected as a sample using the Cochran formula. The data and information of the study were collected using a researcher-made questionnaire, the face and content validity of which was confirmed using the opinions of relevant experts and professors. Also, its reliability using the Cochran formula was found to be 0.79 for the tourism entrepreneurship component, 0.77 for the sustainability component, and 0.78 for the entire questionnaire. In order to analyze the research findings, one-sample t-test, multivariate regression analysis, and Pearson correlation coefficient were used.
Results: The results of the one-sample t-test showed that the status of tourism entrepreneurship, with an average of 3.121, and the status of rural household viability, with an average of 3.223, are in a desirable state. The results of the multivariate regression analysis of the effects of tourism entrepreneurship on rural household viability showed that the economic index had the greatest impact on rural household viability, with a beta coefficient of 0.376. The results of the Pearson correlation coefficient showed that the value of the obtained correlation coefficient was equal to 0.376, which indicates a significant relationship between tourism entrepreneurship and rural household viability.
Conclusions: There is a significant relationship between tourism entrepreneurship and the viability of rural households, so that by providing a platform for entrepreneurship and improving tourism economic indicators, the viability indicators of rural households will also improve.
