Showing 44 results for Tourism
Mehdi Ramezanzadehlasboyee, Masoud Samian,
Volume 14, Issue 53 (12-2025)
Abstract
Objective: The present study aims to examine the factors influencing the development of agritourism and to prioritize the counties of Mazandaran Province based on their agritourism potential.
Methods: This applied research adopts an exploratory mixed-methods design (qualitative–quantitative) implemented in two phases. In the first phase, to identify and extract factors affecting agritourism development, purposive sampling was used. Based on theoretical saturation, 25 semi-structured interviews were conducted with experts, including university faculty members, researchers, and managers and specialists from the Agricultural Jihad Organization and the Cultural Heritage, Handicrafts and Tourism Organization of Mazandaran Province. Selection criteria included professional experience, research background in agritourism, and familiarity with Mazandaran’s agricultural and tourism capacities. Content analysis using open and axial coding was employed to identify the influencing factors. In the second phase, the TOPSIS multi-criteria decision-making method was used to prioritize Mazandaran counties in terms of agritourism potential.
Results: According to the results, multiple factors contribute to agritourism development, each playing a role in promoting sustainable rural development. Deep semi-structured interviews identified five major components influencing agritourism development in Mazandaran: 1. Economic and infrastructural factors, 2. Socio-cultural factors, 3. Policy and managerial factors, 4. Promotional and educational factors, 5. Environmental and natural factors.
The TOPSIS analysis revealed that among Mazandaran’s 22 counties, five—Amol, Babol, Behshahr, Tonekabon, and Sari—possess very high agritourism potential. Ten counties—including Babolsar, Juybar, Chalous, Ramsar, Fereydunkenar, Qaemshahr, Kelardasht, Mahmudabad, Nur, and Nowshahr—showed high potential. Three counties (Simorgh, Abbasabad, and Neka) were categorized as moderate, while four counties (Savadkuh, North Savadkuh, Galugah, and Miandorud) exhibited low agritourism potential. These findings underscore the need for differentiated planning based on each county’s capacities.
Conclusions: Mazandaran Province accounts for 2.3% of Iran’s cultivated land yet produces 7.8% of the country’s agricultural output—approximately three times the national average. With 218,000 hectares of rice cultivation and 1.187 million tons of paddy production (36.6% of the national area), Mazandaran holds the leading position in rice production. In citrus cultivation, the province ranks fourth in cultivated area (157,000 ha) and second in production (2,800 tons). Given this strong agricultural base, alongside substantial tourism attractions, recognizing the factors influencing agritourism development is essential for formulating effective strategies. Furthermore, prioritizing the counties based on their agritourism potential, as undertaken in this study, can provide valuable guidance for policymakers and planners.
Behnaz Aflatoonian, Ali Akbar Majdi, Hossein Mirzaei, Behnoosh Aflatoonian,
Volume 14, Issue 53 (12-2025)
Abstract
Objective: The tourism industry can enhance villages' economies and contribute to national development by increasing income and creating jobs. The purpose of this study is to examine the relationship between the geographical position and spatial interconnectedness of villages and their tourism performance.
Methods: This qualitative study examines 27 villages across Iran. Data analysis involved simulating the selected villages using CityEngine software. Maps were prepared using OpenStreetMap and georeferenced mapping. The statistical population consisted of scholarly works in Persian and English related to rural tourism and development. The sample included nine Persian and three English articles, selected through purposive sampling. A chi-square goodness-of-fit test was used to examine frequency differences, and Somers’ d correlation test in SPSS 28 was employed to analyze the association between ordinal variables.
Results: Tourism conditions across economic, cultural, and physical dimensions were found to be unfavorable, and neglect of local issues occurred significantly more than expected. Villages with weak spatial cohesion experienced poorer tourism outcomes. Increasing spatial cohesion was associated with improvements in economic, cultural, and physical aspects of tourism. This relationship showed a strong statistical correlation.
Conclusions: The results highlight the crucial role of spatial cohesion in improving tourism conditions. Failure to consider this factor can lead to social fragmentation and social withdrawal in rural areas. Therefore, managerial planning is needed to strengthen tourism in villages with weak spatial integration. Additionally, tourism awareness efforts should target both visitors and residents; a lack of coordination between these groups can hinder tourism growth. Achieving positive economic, social, and cultural transformation in rural areas requires innovative research tailored to local conditions.
Abual-Qasim Taghizad Fanid, Mrs Sajedeh Dinparast, Sadegh Saghafi Asl, Mr Saeid Nasire Zare, Hassan Ghasemloo,
Volume 14, Issue 54 (2-2026)
Abstract
Objective: The effects of tourism, especially in rural areas, vary by spatial location. In fact, if tourism activities are to be accepted as an approach for sustainable economic development in rural areas, it is necessary to examine the distribution of their benefits and make the necessary plans for their equitable distribution. The present study, while addressing this issue, examines the economic effects of gastronomic tourism "Kebab Bonab" as a geographical phenomenon in rural areas of Bonab County.
Methods: The present study is of an applied type and quantitative in nature that uses the survey method. The problem, background, and theoretical framework were examined through field observations and a library study. Data related to the economic effects of gastronomic tourism were collected by determining indicators and completing a questionnaire by 242 villagers, and analyzed using one-sample t-test, cluster analysis, spatial autocorrelation, and weighted geographic regression.
Results: The tourist attraction of "Bonab Kebab" has led to the development of employment, marketing, and sales of local products of the villagers, as well as increasing the income of residents. On the other hand, the spatial and human proximity factor has been among the main factors in attracting the economic benefits of tourism in the rural settlements of the study area. In these settlements, the necessary human resources, having jobs in restaurants and Bonab Kebab dishes and related jobs in the city of Bonab or in the nearest rural settlement, have played a major role in attracting economic benefits.
Conclusions: Fair and appropriate distribution of benefits from the tourism industry can improve the quality of life of residents, strengthen community participation, and even make this type of industry sustainable. In order to achieve such a function, it is important to understand the spatial distribution of its benefits and plan for it in rural settlements.
Javad Hajializadeh,
Volume 14, Issue 54 (2-2026)
Abstract
Objective: This study aimed to investigate the effects of tourism entrepreneurship on the viability of rural households in the North Banajoi Rural District of Bonab County (North West of IRAN).
Methods: The present study is applied in terms of its purpose and descriptive-analytical in terms of its method. The statistical population of the study consists of rural households in the northern Banajoi rural district of Bonab city. According to the results of the 2016 census, 3828 households, equal to 12262 people, live in this rural district, and 349 people were selected as a sample using the Cochran formula. The data and information of the study were collected using a researcher-made questionnaire, the face and content validity of which was confirmed using the opinions of relevant experts and professors. Also, its reliability using the Cochran formula was found to be 0.79 for the tourism entrepreneurship component, 0.77 for the sustainability component, and 0.78 for the entire questionnaire. In order to analyze the research findings, one-sample t-test, multivariate regression analysis, and Pearson correlation coefficient were used.
Results: The results of the one-sample t-test showed that the status of tourism entrepreneurship, with an average of 3.121, and the status of rural household viability, with an average of 3.223, are in a desirable state. The results of the multivariate regression analysis of the effects of tourism entrepreneurship on rural household viability showed that the economic index had the greatest impact on rural household viability, with a beta coefficient of 0.376. The results of the Pearson correlation coefficient showed that the value of the obtained correlation coefficient was equal to 0.376, which indicates a significant relationship between tourism entrepreneurship and rural household viability.
Conclusions: There is a significant relationship between tourism entrepreneurship and the viability of rural households, so that by providing a platform for entrepreneurship and improving tourism economic indicators, the viability indicators of rural households will also improve.
