Showing 1 results for Psychological Modernization.
Fatemeh Naghi Biranvand, Mansour Ghanian, Moslem Savari,
Volume 14, Issue 53 (12-2025)
Abstract
Objective: Rural management is a key factor in the rural development process. However, certain beliefs and attitudes held by local managers may act as significant obstacles to development. The attitudes of local managers and the identification and analysis of their mental barriers can greatly influence the course of rural development. This study aims to identify the causes of rural underdevelopment from the perspective of local managers in Khorramabad County.
Methods: This study was designed and conducted using a quantitative research method and is classified as an applied study. Data were collected through a cross-sectional survey. The statistical population included all local managers of villages in Khorramabad County (N = 700). Based on the Krejcie–Morgan table, a sample size of 250 was determined. Data were collected using a researcher-made questionnaire. The reliability and validity of the questionnaire were confirmed using Cronbach’s alpha and content validity methods, respectively. Data analysis was performed using SPSS and LISREL.
Results: According to local managers, the most critical problems of rural management in the study area are ethnocentrism, lack of trust in interpersonal relations, and excessive dependency on the government. Results obtained from Structural Equation Modeling (SEM) indicate that the majority of the model’s fit indices are statistically acceptable. Furthermore, mean comparison tests showed no significant differences in local managers’ views regarding Rogers’ peasant subculture elements based on different levels of education or age groups.
Conclusions: The results show that managers with higher education levels and younger managers share similar views on rural issues. Therefore, changing existing attitudes and beliefs is essential for achieving sustainable rural development. Some behavioral patterns of local managers align with the characteristics and theoretical framework of the peasant subculture, indicating that they may be influenced by cultural and social factors within local subcultures. These influences can affect their decision-making and approaches toward rural development.
