Kiumars Zarafshani, , Dr. ,
Volume 15, Issue 55 (6-2026)
Abstract
Objective: Saffron is a drought-resistant crop that has recently been promoted as an alternative agricultural product in Javanrud County, western Iran. Given the novelty of saffron cultivation in the region, this study aimed to assess its development potential and identify appropriate strategies for its expansion.
Methods: A mixed-methods case study approach was employed. The study population consisted of saffron growers and agricultural experts in Javanrud County. Data were collected through semi-structured interviews with 16 experienced saffron farmers and 10 agricultural specialists selected through purposive sampling. SWOT analysis was applied to identify internal and external factors affecting saffron cultivation. Subsequently, the Quantitative Strategic Planning Matrix (QSPM) was used to prioritize development strategies.
Results: The results revealed seven major strengths, among which family-based production capacity and favorable regional conditions for saffron cultivation were the most important. Seven major weaknesses were also identified, including limited acceptance of saffron as a cropping pattern and inadequate packaging and marketing practices. Opportunities included the compatibility of saffron cultivation with the local climate and access to broader markets, while major threats involved market limitations and insufficient provision of inputs and equipment by agricultural support institutions. Overall, the aggressive (SO) strategy was identified as the most suitable development strategy.
Conclusions: The findings provide practical guidance for agricultural policymakers and extension organizations in Kermanshah Province and Javanrud County to formulate effective strategies for promoting sustainable saffron cultivation.
