Elmira Azimi, Dariush Sattarzadeh, Lida Bolillan, Akbar Abdollahzadeh Tarf, Mahsa Faramarzi Asli,
Volume 20, Issue 59 (12-2020)
Abstract
The prevalence of chronic health problems is increasing, both in terms of physical health and mental health in modern societies. Meanwhile, the health of individuals in society as human capital is important in advancing the goals of thematic communities. The aim of this study was to investigate the role of physical-environmental factors on the mental health of citizens. This research is applied in terms of purpose and descriptive-analytical method. The statistical population of citizens living in Ardabil was estimated to be 384 using the Cochranchr('39')s formula. The field data collection tool was a researcher-made questionnaire whose validity was confirmed by formal validity and reliability using Cronbachchr('39')s alpha test and combined reliability. The results of this study showed that legibility and visual quality, access to urban green space, security of urban space, quality of urban furniture, mixing and variety of uses have a positive and significant effect on the mental health of citizens. Considering the value of the path coefficient obtained for the independent research variables, among the identified variables, the quality of urban green space with the path coefficient value of 0.44 had the highest path coefficient and had the greatest effect on the dependent variable, ie mental health of citizens. Also, the mixing variable and the variety of uses with a path coefficient value of 0.21 had the least effect on mental health.
Nazli Pakru, Dariush Sattarzadeh, Lida Bolillan, Mir Saeed Mousavi,
Volume 21, Issue 60 (3-2021)
Abstract
In order to achieve a sustainable competitive advantage to overcome the prevailing have been proposed competition between cities, various strategies; Urban branding is one of these strategies. Urban branding is considered as an important asset in the development of the city as well as an effective tool to differentiate, improve the position and increase the influence and prestige of the city. This study was conducted to investigate the effect of the Sense of place and quality of green spaces in urban branding. The present study is applied in terms of purpose and descriptive-analytical in terms of method. In order to collect the required data and information, library and field methods and questionnaire tools were used. The statistical population of the study consists of citizens living in Tabriz; the sample size was estimated 384 people using Cochranchr('39')s formula. SPSS and Lisrel software were used to analyze the data. The results showed that the Sense of place and quality of urban green spaces has a positive and significant effect on urban branding. It was 0.37. According to the value of the obtained path coefficient, the effect of the Sense of place is greater than the quality of urban green space in urban branding.
