Abbas Minai, Rahim Heydari Chianeh, Shahrivar Rustai,
Volume 23, Issue 70 (9-2023)
Abstract
the purpose of this study was to identify factors affecting the competitiveness of tourism destinations. The present study is of applied purpose and of descriptive-analytical method. The required data for the study were collected in two forms: library and field (questionnaire). The statistical population of the study consisted of incoming tourists to Ardebil city. Due to the lack of accurate statistics on the number of incoming tourists the Cochran formula was used to determine the sample size for an unlimited population. The sample size was 384 people. It was a simple accident. In order to check the validity of the questionnaire, the validity of the questionnaire was confirmed in two stages of face and face validity through the opinion of professors and experts, and divergent validity was confirmed by calculating the extracted mean variance index (AVE). The reliability of the questionnaire was measured by Cronbach's alpha and the combined reliability coefficient (cr). The results of Cronbach's alpha and combined reliability of the questionnaire confirmed the validity of the questionnaire. Spss and lisrel software were used for data analysis. The findings of this study showed that creativity and sustainability of tourism destinations have a positive and significant effect on the competitiveness of urban tourism destinations. The results also showed that the impact of sustainability of tourism destinations on the competitiveness of tourism destinations is more than the creativity of tourism destinations
Fereydoon . Babaei Aghdam, Rahim Rahim Heydari Chianeh, Qassem Rahimifard,
Volume 25, Issue 79 (12-2025)
Abstract
The objective of this study was to examine the impact of destination image and service quality on the competitiveness of tourism destinations, specifically focusing on Tabriz city. This research is classified as applied in terms of its purpose and analytical in terms of its descriptive methodology. The statistical population comprised incoming tourists to Tabriz, with a sample size estimated at 384, calculated using Cochran's formula for an infinite population. To gather field data, a researcher-developed questionnaire was employed, the validity of which was confirmed by subject matter experts. The reliability of the instrument was assessed using Cronbach's alpha and composite reliability, with the results affirming the questionnaire's reliability. Data analysis was conducted utilizing SPSS and LISREL software. The findings indicated that both destination image and service quality exert a positive and significant influence on the competitiveness of tourism destinations. Furthermore, the path coefficient analysis demonstrated that the impact of destination image on the competitiveness of tourism destinations was greater than that of service quality.
