Ziba Kadkhodaei, Hamidreza Rakhshani Nasab, Mojtaba Rakhshani Nasab,
Volume 0, Issue 0 (3-1921)
Abstract
One of the contemporary approaches to tourism is the use of virtual space and information technology in tourism, which has created a new attitude to tourism and removed the boundaries between the real world and virtual space. In this regard, the aim of the current research is to investigate the capabilities of virtual space in the development of tourism in Konarak County. This research is "applied" in terms of its purpose and "descriptive-analytical" in terms of its nature and method, and the method of collecting information is "documents and survey (questionnaire)". The statistical population under study is in the field of experts, and 35 people were selected as a sample using the two-stage Delphi method. The content validity of the questionnaire was calculated and confirmed by the professors and its reliability with Cronbach's alpha test at the level of 0.852. To analyze the data, a sample T-Tech test, path analysis and DEMATEL technique were used. The results of the sample T-Tech test showed that the virtual space with an average of 4.22 is more than the base limit (3), so the virtual space has influenced the tourism development of Konarak County. The results of the path analysis indicate that information technology infrastructure with a factor of /608 has the greatest impact and e-commerce with a factor of 250/ has the least impact on the tourism development of Konarak County. The results of the DEMATEL technique showed that among the indicators affecting the tourism of Konarak County, the telecommunication platform index with the value of 5.971 has the most interaction and the information index with the value of 5.671 has the least interaction, the social network index with the value of 1.402 is the most effective factor. And the telecommunication platform index with the value of 2.088 is the most influential factor. According to the results, it can be concluded that by creating technological infrastructure and introducing the attractions of Konarak County through programs such as (TV, news sites, etc.), an important step was taken in the direction of the development of this city.
