Saleh Ghorbani, Elham Nazemi, Amir Gandomkar, Zeynab Talebi,
Volume 0, Issue 0 (3-1921)
Abstract
Recognizing the benefits and advantages of tourism development has created a kind of competition to attract these benefits among cities. To achieve these benefits, urban policymakers have focused on new tools in their planning strategies and taken steps to use new concepts such as branding goals. Such conditions have made the position of destination branding as an influential factor in the development of urban tourism important and vital. Urban branding is a powerful tool in the hands of governments to attract visitors and investors and thus economic growth and prosperity. Of course, it should be noted that establishing an urban brand strategy is not an easy task. The most important problem in relation to tourism and urban branding is the tourism infrastructure and socio-cultural identity of today's cities, which affects tourism destinations. The purpose of this study is to develop the brand of Zanjan city with a focus on tourism destinations. In this regard, using a set of quantitative and qualitative tools and questionnaire and interview tools, an attempt was made to introduce a city brand appropriate to the identity and tradition of Zanjan. Based on this, the urban brand "Zanjan, the pristine city of culture and religion" was selected as the tourism brand of this city, and finally suggestions and policies were presented to promote tourism in Zanjan. The results and achievements of this research lead to providing a sustainable model for the establishment, promotion and protection of the tourism brand of Zanjan city and middle scale cities.
Yousouf Ghavidel Rahimi, Manochehr Farajzadeh Asl, Solmaz Motalebizad,
Volume 16, Issue 40 (3-2016)
Abstract
This study tries to identify, classify, and analyze synoptic cold wave in North West region of Iran. This study applies standardized (z scores) index of Minimum Temperature in the period of 1951-2010.as such cold waves were classified based on the intensity of occurance. Out of occured cold wave in North West of the coldest identified wave pertaingt each class for synoptic analyzes were selected. This study suggests that the prevailing pressure pattern during the relevant wave indicates high pressure over the earth surface as well as deep trough in upper layer. From the continuing cold standpoint, the role of changing position from pavallel wind in to meridional corresponel to blocking is very offective. Blocking in turn leads to reduction in speed of cold air masses which are originating from higher latitude. They were assouclated with cold waves. More precipitation as so ciated with higher latitude as well as low speed flows will lead to strong and continious waves.
