Showing 61 results for Tourism
Abolfazl Moarefi, Arash Sadri, Hadi Gholami Norabad, Behzad Saeidi,
Volume 22, Issue 67 (12-2022)
Abstract
As a novel idea for discussion on the role of industrial development on regional development, the term “cluster” became noteworthy since 90’s in order to increase competitiveness. Territorial development researchers believe that formation of regional industrial clusters improves competitiveness and plays a role in promoting competitive advantages and regional development. Hence, because of the possibility of realization of competitive advantage, Tourism clusters became a focal point for research and policy making. Against this background, the purpose of this research is to analyze and review the role of industrial clusters on development of regional competitiveness and assumes that the higher number of relations in an industrial cluster leads to higher level of regional competitiveness. The research applies descriptive-analytical research method and utilizes questionnaire to collect data. The data was studied by SPSS and Lisrel software packs after approval of validity and reliability of data. Findings corroborate the relation between higher number of relations in industrial clusters with higher level of regional competitiveness and also identifies the contributing factors to development and stimulation of regional development which are ranked by the order of their effect as follows: 1. Social relations, 2. Geographic and location relations, 3. Economic relations, and 4. Institutional relations.
Somayeh Jahan Tigh Mond , Yassin Zeini Vand, Seyyed Moein Moosavi Nadoshan,
Volume 23, Issue 68 (3-2023)
Abstract
This study aims at organizing the city of Poldokhtar in the city of Kashkan. Using this element of natural value, the city is being restored and organized, and its potential for tourism and development of tourism and economic prosperity is to be used. The paths of the rivers within the city can be used as a linear route, and can be used as a sustainable urban tourism axis. In the case of the spatial and spatial organization of the rivers for such a purpose, various, yet standardized patterns for shaping and managing the length of rivers can be used. Finally, the findings of library studies and the results of a field survey were distributed through a questionnaire and SPSS software using the Cronbach's alpha coefficient, the coefficient obtained in this study was equal to 8,377, which indicates the appropriate credit for Data collection. In the final stage, using the AMOS software and the structural equivalence method, the relationship between the main components of the research and the constituent variables has been analyzed and analyzed. The range of results showed that the most important strategy for creating urban river tourism in Poldokhtar is the attempt to create a social and secure environment with facilities and ease of access and special emphasis on environmental and ecological issues. For this reason, the main criteria for design based on local capabilities are defined. It should be noted that in the social, recreational, historical and environmental areas the same procedure is used, which means that all the spatial and spatial regulation strategies and parameters of the river in line with the native nature and the needs of the people living in the area and in A word of the users of the project has been used.
Ali Shamai, Habib Fasihi, Mahsa Delfannasab,
Volume 23, Issue 68 (3-2023)
Abstract
Valuable textures play an important role in the development of tourism in various aspects of economic, social, cultural, etc. due to the presence of nostalgic attractions and architectural and cultural relics. The purpose of this study is to examine the factors driving the variables related to recreational plans for the urban tourism development of Tajrish. The collection method is based on library, documentary and field information. . Based on the results of variables such as subsurface development and the establishment of shelter and shelter development in Shohada-Tajrish Hospital, the establishment of a pond of tranquility and development of the Maghsud Beyk river and other variables are independent variables, that is, neither effective nor ineffective. However, creating a cultural and entertainment pole in northern Tehran, promoting eco-tourism, organizing the Emamzadeh Saleh, reviving the trees of Valiasr Street have been considered as variables that have both influencing and influencing the development of tourism in the Tajrish district. However, variables such as neighborhood management, the establishment of a shopping center, the creation of a cultural and entertainment pole in northern Tehran, the expansion of eco tourism surrounding areas of the Tajrish area such as Darband and Derek ... and the development of the Iranian Cinema Museum and ... have been significantly influenced by the strategic area. And determining and strategic in developing the tourism of Tajrish neighborhoods and are considered as key variables.
Mehdi Mododi Arkhudi, Sajad Ferdowsi,
Volume 23, Issue 69 (6-2023)
Abstract
In recent decades, rural tourism as a complementary activity of agriculture and animal husbandry has always been a factor in improving the economic conditions of rural residents. Based on this research was conducted to identify factors affecting the empowerment of rural tourism destinations. Data collection was done by using two methods of archiving and scrolling through interviews and questionnaires. The statistical population of the research includes archival sources related to the subject matter of the research as well as 13 persons of experts and experienced individuals. Content analysis and thematic analysis were used to analyze the qualitative data; also, quantitative data were analyzed using the Logarithmic Fuzzy Preference Programming (LFPP) method. The results showed that the dimensions of empowerment of rural tourism destinations include three dimensions of environmental, human resources, and local community, so that dimension of human resources with a weight of 0.0994 is more weight than other dimensions. Also, the dimension of the local community and environmental dimension were also ranked second and third respectively with a weight of 0.0989 and 0.0973. Meanwhile, the component of "effectiveness" in the dimension of "human resources" with a weight of 0.261, the "economic" component in the "local community" with a weight of 0.259, and the "aesthetic" component in the field of "environmental" with a weight of 0.254, accounted for the most.
Mehdi Razjouyan, Sadredin Motevali, Gholamrza Janbaz Ghobadi,
Volume 23, Issue 69 (6-2023)
Abstract
In the city of Sarkrood, the expansion of tourism trends with inappropriate planning and weakness of infrastructure and tourism management has had many negative effects on environmental, economic and social terms. The purpose of the present study is to integrate the Sarkhoud coastal area with a tourism development approach. The research is a descriptive-analytical, and the method of collecting research data on the theoretical foundations of research, recognition and analysis of Data and Libraries is in relation to field studies in relation to the study sample. The questionnaire tool has been used to collect field information, which has been distributed among the random sample of 20 people. Exoert choice software has been used to analyze the questionnaire data. The AHP hierarchical analysis method has been used for weightlifting and ranking criteria. The questionnaires were also distributed among experts and citizens to investigate the relationship between tourism and economic and environmental components, and the findings were analyzed using the Tau Kendall B and Pearson correlation test. The results show that from the point of view of half of government officials and experts, the expansion of the tourism industry on the one hand reduces the region's economic prosperity and on the other hand reduces regional security and environmental pollution. So in the current situation there is no motivation to expand the tourism industry for government managers; Thus, in order to prevent gaps and parallel activities, the provision of services to sustainable tourism development requires the integration of tourism management and continuous planning in organized, participatory and popular.
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Hadi Nagibi, Adel Sherizadeh,
Volume 23, Issue 70 (9-2023)
Abstract
Nowadays, tourism, as one of the key components, has a special role in developing societies and countries. Here, urban tourism - as a significant parts of the tourism industry - has a special place in improving the economic and cultural development of cities and has turned into one of the most important, exchange yielding, and income creating industries. Nevertheless, the development of this industry in cities faces some challenges and problems. This calls for a new and integrated planning to take advantage of opportunities and face the challenges ahead. Future studies can take very effective steps in planning for the development of urban tourism and mapping out the desired future of tourism, and by presenting proper solutions, it can stop the emergence of challenges and the realization of an undesirable future. This study was working towards in line with this purpose. In the present study, using Delphi technique, 36 factors were identified as the primary factors affecting the future of the development of urban tourism in Khoy. The structural analysis method was used with the help of MicMac software to extract key factors, where 12 factors were selected as key factors. Then, the probable situations were defined for each key factor. In the next step, to measure the effectiveness of the occurrence of the status of each of the factors on the occurrence or non-occurrence of other factors, a 33 × 33 matrix was designed and given to the experts. Finally, to compile probabilistic scenarios and to identify desirable scenarios, the data for this matrix were introduced into the scenario software. ScenarioWizard software reported 1406 poor scenarios, 4 strong scenarios and 13 credible scenarios by performing the needed analyses. Examining the credible scenarios showed a relative ruling of static, critical and undesirable situations over the desirable and ideal situations. Apart from the first scenario with desirable and progressive features, the rest of the scenarios do not show a desirable future in minds for the development of tourism in Khoy.
Abbas Minai, Rahim Heydari Chianeh, Shahrivar Rustai,
Volume 23, Issue 70 (9-2023)
Abstract
the purpose of this study was to identify factors affecting the competitiveness of tourism destinations. The present study is of applied purpose and of descriptive-analytical method. The required data for the study were collected in two forms: library and field (questionnaire). The statistical population of the study consisted of incoming tourists to Ardebil city. Due to the lack of accurate statistics on the number of incoming tourists the Cochran formula was used to determine the sample size for an unlimited population. The sample size was 384 people. It was a simple accident. In order to check the validity of the questionnaire, the validity of the questionnaire was confirmed in two stages of face and face validity through the opinion of professors and experts, and divergent validity was confirmed by calculating the extracted mean variance index (AVE). The reliability of the questionnaire was measured by Cronbach's alpha and the combined reliability coefficient (cr). The results of Cronbach's alpha and combined reliability of the questionnaire confirmed the validity of the questionnaire. Spss and lisrel software were used for data analysis. The findings of this study showed that creativity and sustainability of tourism destinations have a positive and significant effect on the competitiveness of urban tourism destinations. The results also showed that the impact of sustainability of tourism destinations on the competitiveness of tourism destinations is more than the creativity of tourism destinations
Taghi Ashouri, Morteza Dosti, Seyed Mohamad Hosein Razavi, Dr Abolhasan Hoseini,
Volume 23, Issue 70 (9-2023)
Abstract
The aim of this study is to identify and rank entrepreneurial opportunities in sports tourism based on geographical capabilities and capacities in Iran. The present study was descriptive-survey and was performed by mixed method. Data collection in this study was done in two stages. In the first phase, a list of entrepreneurial opportunities of sports tourism was identified through a search of previous research, as well as interviews with 17 people. In the next step, experts' opinions on these statements were obtained using the Delphi method. Finally, eight subfields of entrepreneurial opportunities are ranked based on Iran's geographical capacity in four temperate and humid climates, hot and humid, cold and mountainous, hot and dry, using a software program and a multivariate regression test. Based on the results, it can be said that along with economic, political, cultural factors, etc., the diversity of climate and geographical capacities is effective in the emergence and selection of opportunities. By analyzing the data, we can say that each of these opportunities has been used with different levels in Iran's four climates. Some opportunities in one climate take precedence over others. Authorities of tourism and sport in their short-term and long-term planning and planning should be instrumental in improving sport tourism by these opportunities.
Zeynab Taghvaee, Sadroddin Motevalli, Gholam Reza Janbazi Ghobadi, Jalal Azimi Amoli,
Volume 23, Issue 71 (12-2023)
Abstract
Irregular and unstable urban development has increased marginalization, destruction of urban green areas and increased demand for urban land, which in itself has led to the disappearance of urban green spaces and land use change of such lands and is possible. Cause certain global environmental problems such as the formation of urban heat islands, because urban green space is one of the important models in achieving sustainability in urban space and the physical and natural fit of the city. At the same time, the protection of the environment and urban green space is the main pillar of sustainable development, which has been discussed in developed countries for decades and in recent years has been highly regarded by planners in developing countries. The present study, in terms of Weberchr('39')s applied and developmental purpose, is a descriptive-analytical descriptive survey or field study in which the researcher-made questionnaire tool is used and the existing maps of urban green space are used. The purpose of this study is to explain the role of green space in coastal cities in attracting tourists with the approach of sustainable environmental development in the coastal city of Noor, but in addition to the main purpose of the sub-objectives, the researcher The results also increase the per capita urban green space, increase the number of urban tourists, prevent environmental damage and increase the income of the citizens of the coastal city of Noor.
Miss Elham Zare, Mr Akbar Abdollahzadeh Taraf,
Volume 24, Issue 73 (6-2024)
Abstract
Today, attention to the tourism of historical contexts has been recognized as very important in order to promote socio-economic progress and to recognize the historical values and cultural identity of each region. Therefore, this study was written with the aim of identifying the causal pattern of tourism promotion criteria in the historical context of Tabriz. The research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of experts in the field of research, 15 of whom were selected through targeted sampling. The collection of required information in this research has been done using library and field methods and Fuzzy DEMATEL method has been used to analyze the research data. The results of this study showed that among the identified criteria, the primary element criterion was identified as the most effective criterion and also as the most important criterion for promoting tourism in the historical context of Tabriz. Other results of this study include the causal model of each of the sub-criteria, among the sub-criteria of primary elements, historical criterion, among the sub-criteria related to secondary elements, accommodation facilities, and among the sub-criteria of favorable tourism space. They were identified as the most influential sub-criteria.
Keywords: Tourism, Historical context, Fuzzy DEMATEL method, Tabriz.
Ali Rostami, Mohammad Aidi, Alireaza Slambolchi, Mohammadreza Rabiee Mandejin,
Volume 24, Issue 73 (6-2024)
Abstract
Tourism is now considered as one of the most important income industries of the world. Tourism as one of the main and basic approaches can be used in solving problems resulted from unemployment problems and downturn in different countries and the twenty-year vision of Iran specially consider tourism and attracting tourists. The huge volume of the tourists in the world are religious tourists and most of these religious tourists choose Mehran international border for entry and exit from Iran for doing pilgrimage and their religious affairs due to being safe and vicinity to The Holy of Holies in Iraq. This research aims at designing and explaining religious tourism model in Mehran International Border. Having determining the sample size qualitatively via snowball method, 14 experts of religious tourism including academics and trustees of religious tourism were recognized and they were interviewed directly and the research findings showed that religious tourism pattern in Mehran International Border has six main components including casual conditions (religious and tribal communities, provincial infrastructures, common border of Iraq and vicinity to The Holy of Holies, advertisements) categories (tourism and its subcategories, religious places in Iran and Iraq, security) grounds (commercial free zone in Mehran welfare and health services, economic part of religious tourism), interferer factors (political factors, conveying affairs to non-governmental sector, weather changes), strategies (cooperating with educational centers and universities, increasing governmental investing, using capacities of religious days) consequences & results (income and creating jobs, people’s persistence in border and non-immigration, cultural development of province, destruction of environmental, road and jungles of province) which could be introduced as a proper pattern for religious tourism in Mehran International Border according to the opinion of experts.
Keywords: tourism, religious tourism, pilgrimage, Mehran International Border.
*Corresponding author: Email: M.aidi@ilam.ac.ir
Habibeh Nabi Zadeh, Elham Cheraghi, Seyyed Moein Moosavi Nadoshan,
Volume 24, Issue 74 (9-2024)
Abstract
Considering the factors affecting the conversion of places and destinations to the tourism brand of the prevalence of tourism development in each region. Because these factors play an important role in the conversion of tourism destinations, and on the other hand, the conversion of a destination to its tourism brand is also a factor in developing more tourism in purposes. Considering the importance of this issue, the present study aimed to investigate the factors and stimuli effect on increasing the transformation of urban and rural areas to tourism brand in Guilan province. The present research is in terms of purpose, applied and method of doing it. The data collection tool and the questionnaire and interview information. The statistical population of the research is experts and tourism specialists in Guilan province, using targeted sampling method, 50 experts were selected as samples. To answer the research questions, the binary logistics model and qualitative analysis were used. The results of the research indicate that linear and meaningful communication has existed with the factors and stimuli of the research with the conversion of urban and rural places to the tourism brand. Also, the results showed that among the five factors in question, three factors of diversity of job opportunities, culture and natural assets and local infrastructure have had the most effects on the transformation of urban and rural areas in Guilan province for tourism brand.
Mohammad Reza Heydari, Mehrdad Sadeghi, Ali Rashidpoor,
Volume 24, Issue 75 (12-2024)
Abstract
The purpose of this study is to present a model of religious tourism based on the art of taziyeh in Kashan based on structural equation modeling, based on a mixed exploratory approach. In the qualitative part, the phenomenological method was used and in the quantitative part, the descriptive method, correlation based on structural equations was used. The statistical population of this research in the qualitative part included professors and experts in tourism and condolence in Kashan, which was obtained after 15 saturated interviews. In order to evaluate the validity of qualitative data, structural, external, descriptive and interpretive validity were used and in order to evaluate the reliability, the three approaches of Rao and Perry (2003) were used. The results of qualitative research were extracted from 11 economic, strategic, development, research, organizational, technical, content, environmental and advertising dimensions. After examining the extraction of components, the quantitative part of the research was examined. Factor and content validity were used to evaluate the validity. The reliability of the questionnaire was used from Cronbach's alpha, which had the necessary reliability. Available was selected. The data obtained from the questionnaires were analyzed at two levels of descriptive and inferential statistics, including structural equations, through SPSS 22, LISREL 18.9 and Warp PLS 5 software. Findings showed that the most impact was economic dimension (impact factor 0.86) followed by cultural dimension with (0.79) and strategic dimension with (0.78).
Somayeh Jahantigh Mand, Amir Karam, Ezat Ghanavati, ,
Volume 25, Issue 77 (6-2025)
Abstract
Geotourism is one of the important types of ecotourism with a responsible and conservation-oriented approach that emphasizes the popularization of earth sciences and the cultural, social, and economic development of the local community. In order to evaluate and explain the geotourism conditions of a region and the capabilities of a destination to become a geopark, it is necessary to present and explain the optimal and desirable model for the development of geotourism destinations. Firouzkouh County, with its numerous earth heritage assets, is considered one of the areas susceptible to geotourism. Given the high potential of geotourism for development as a geopark and the lack of necessary utilization of these capabilities in the development of the county, it is necessary to present an optimal model for analyzing the development of geopark capabilities in the county. In this research, through library and survey methods and using geotourism evaluation methods including the Facilas method, the GAM method, and the terrestrial diversity sites method, the county's geosites were evaluated and analyzed from the perspective of different values. The results show that most of the geosites in the region, despite their high representation, educational potential, and aesthetic value, have a weak connection with the local community, and their vulnerability and risk of extinction are increasing. Also, from the perspective of assessing the geopark capabilities, it was determined that this county currently does not have the capability to become an independent geopark. Accordingly, a model for developing the county's capability to become a geopark has been presented, which mainly emphasizes participatory management, entrepreneurship, multipurpose tourists, and geotourism typology, etc.
Seyed Komeil Salehi, Ms Habibeh Nabizadeh, D.r Amineh Anjem Shoa,
Volume 25, Issue 77 (6-2025)
Abstract
The objective of this research is to investigate the factors that enhance the attractiveness of tourism destinations in Tehran. This study is applied in nature and employs a descriptive-analytical methodology. The data collection methods include the use of questionnaires and interviews. The statistical population comprises tourism experts and specialists, and through the application of Cochran's formula and simple random sampling, a sample of 210 tourism experts was selected. Data analysis was performed utilizing descriptive statistics and logistic regression tests. The findings of the research reveal that, out of the 210 tourism professionals in Tehran, 91 individuals, representing 43.3%, perceived the attractiveness of Tehran's tourism destinations to be at a high level; 29% assessed it as moderate; and only 27% regarded it as low. Furthermore, the results concerning the factors influencing the enhancement of attractiveness in alignment with tourism development indicate that, among the four factors considered, the most significant were: 1) innovative business opportunities, with an impact coefficient of 0.613; 2) the city's natural, cultural, and historical assets, with an impact coefficient of 0.577; 3) the development of tourism infrastructure, with an impact coefficient of 0.497; and 4) urban development, with an impact coefficient of 0.473.
, , Jamaleddin Honarvar,
Volume 25, Issue 77 (6-2025)
Abstract
The coronavirus pandemic has brought many challenges to countries around the world, and the tourism industry has not been left out. To address these challenges in the tourism industry, recovery and adaptation measures are a topic that requires more attention. The aim of the present study is to examine the measures to revive and recover urban and rural tourism in the post-corona era. The present study is applied in terms of its purpose and its method is mixed (qualitative and quantitative). The data and information collection tool is exploratory and in-depth interviews. The statistical population of the study is experts and specialists in the field of tourism, who conducted 50 in-depth interviews using non-probability sampling and purposefully. The qualitative method of grand theory, Strauss and Corbin method, was used to analyze the information. According to the experts, 32 concepts were identified for the revival and recovery of urban and rural tourism in the post-corona era; of these 32 indicators, 6 indicators were related to rural tourism, 6 measures to urban tourism, and 20 indicators to tourism of both urban and rural destinations. The effect of 2 indicators was also described as insignificant. The results showed that; compensation for tourism losses, prevention and control of the coronavirus pandemic, smart tourism, tax exemption and subsidy, revival of the tourism market, construction of quality tourism places, safety of accommodation and hospitality, improvement of health facilities, ensuring the safety of international tourism, restoring the trust of travelers, providing clear information to travelers, strengthening cooperation within and between countries, are the most important measures for the revival and recovery of urban and rural tourism. The results of this research can also be used to revive and recover urban and rural tourism in the post-corona era in other parts of the country.
Laaya Jalilian, , Mohsen Ahadnejad, Hiwa865@gmail.com,
Volume 25, Issue 77 (6-2025)
Abstract
Policy-making in tourism development planning necessitates the adoption of innovative methodologies within the domain of urban governance. In alignment with this framework, it is imperative to implement policies that focus on the processes of "developing a good governance model for tourism in the post-COVID-19 era in Iran." This approach aims to mitigate the challenges posed by the pandemic, which has imposed significant strain on the tourism industry by reducing the evaluation of tourism governance indicators and establishing a foundation for their implementation. The methodology of this research is descriptive-survey with a practical focus, employing both documentary studies and field research. The qualitative component of the study utilized interviews as a tool for data analysis and the examination of relevant tourism indicators. The statistical population comprises experts and stakeholders involved in the tourism sector in Iran, with a sample size of 14 individuals selected through a combination of purposive and snowball sampling techniques. In-depth semi-structured interviews were conducted, and the data were analyzed through a process of open, axial, and selective coding until theoretical saturation was achieved, leading to the categorization of main and sub-categories. The data analysis was informed by the grounded theory methodology. The findings of this research, which identify indicators of effective governance and elucidate the causal conditions for the application of such governance in Iran's tourism industry, provide a foundation for potential outcomes, including the enhancement of the business environment, particularly in the aftermath of the economic downturn experienced due to the COVID-19 pandemic. These outcomes may lead to the creation of competitive advantages through the establishment of conducive platforms, including organizational measures, infrastructure development, technological enhancements, and the implementation of information and communication management strategies, marketing strategies, and oversight mechanisms, all of which are articulated as a comprehensive model.
Faranak Behdost, Professor Keramatollah Ziari, Dr Hossein Hataminejad, Dr Hassan Ali Faraji Sabokbar,
Volume 25, Issue 78 (9-2025)
Abstract
Today, due to the conditions of globalization, city branding has become increasingly important due to its tourism potentials. Most regions with strategic planning in this area aim to achieve economic development and reduce deprivation through tourism. In this study, the research strategy is deductive, and its purpose is practical. The required data and information were collected from library resources and surveys (questionnaires and interviews) with experts. The meta-SWOT technique, based on an inside-out approach and a resource-based perspective, provides a framework for enhancing the competitiveness of cities and regions. The city of Kermanshah possesses significant capabilities to attract tourism, enabling it to achieve urban, regional, and global competitiveness. The findings of this study show that among the capabilities and potentials of Kermanshah, the existence of historical and cultural monuments—such as Taq-e Bostan, pillars, historic houses, museums, and its role as a center for handicrafts—as well as cultural similarities with people living in Iraq and Turkey, along with its unique culture, beliefs, and customs, serve as key tourism potentials. These attributes align with the four characteristics of the VIRO framework (Value, Rarity, Imitability, and Organization), making them the most strategic fit with macro variables affecting tourist attraction and urban competitiveness through tourism in Kermanshah. Among the major influential variables, the COVID-19 pandemic, international sanctions against Iran, climate change, natural disasters, and lack of funding have the greatest impact on the urban competitiveness of Kermanshah. Based on the analysis of resources and macro variables, a strategic fit map was developed, and appropriate solutions were proposed.
Dr Mahdi Charaghi, Dr Hossein Tahmasebi Moghaddam, Master's Student Mohammad Reza, Nemati, Phd Saeed Nasiri Zare,
Volume 25, Issue 78 (9-2025)
Abstract
The advancement of tourism in any region necessitates a thorough understanding of the area's potential, alongside the provision of requisite facilities and services for tourists. Effective planning at all levels is essential to realize successful tourism development. This research investigates the challenges associated with service provision and ranks tourist destinations based on their tourism potential in Zanjan Province, Iran. The study employs a mixed-methods approach, integrating qualitative and quantitative techniques, with data gathered through interviews and questionnaires. Interview data were analyzed utilizing MaxQDA software, while the Analytical Hierarchy Process (AHP) was applied to evaluate criteria, and geographic modeling was employed to assess the spatial distribution of tourist destinations. The findings indicate that Zanjan Province, despite its considerable tourism potential, contends with multiple challenges, including inadequate facilities, inconsistent policies aimed at enhancing tourism services, and insufficient management and planning for tourism development. These challenges have impeded the province's progress in the tourism sector. Two primary concerns identified are the overall low level of services and the lack of coherence in planning and perspectives regarding tourism development. Nonetheless, the geographical distribution analysis identifies several high-potential tourist destinations, including Soltanieh Dome, Gen Chimneys, Angoran Mine, Oljaito Ecotourism Resort, Soltanieh Ecotourism Resort, Boutique Hotel, Zulfaqari Mansion, El Daghi, Seyed Mohammad Bridge, Zanjan Jame Mosque, Khedevi House, and the Colorful Mountains. These destinations, classified within the first cluster, are distinguished by their high tourism potential and accessibility, attributed to their unique features and proximity to populated areas. Consequently, they warrant prioritization in service planning and development initiatives. In conclusion, while Zanjan Province possesses substantial tourism potential, it is imperative to address systemic issues such as inadequate facilities, inconsistent policies, and poor management to foster sustainable tourism growth. Prioritizing high-potential destinations can establish a foundation for targeted development, enabling the province to enhance its tourism services, attract a greater number of visitors, and achieve long-term success within the tourism sector.
Ziba Kadkhodaei, Hamidreza Rakhshani Nasab, Mojtaba Rakhshani Nasab,
Volume 25, Issue 79 (12-2025)
Abstract
One of the contemporary approaches to tourism involves leveraging virtual spaces and information technology, which have transformed tourism perspectives and eliminated boundaries between physical and digital environments. This research investigates the potential of virtual spaces in promoting tourism development in Konarak County. The study is classified as "applied" in terms of its objective and "descriptive-analytical" regarding its nature and methodology, utilizing "documentary and survey (questionnaire)" data collection techniques. The target population comprises expert professionals, with 35 individuals selected using a two-stage Delphi sampling approach. The content validity of the questionnaire was established through professional evaluation, while reliability was confirmed via Cronbach's alpha test (α = 0.852). Data analysis employed t-tests, path analysis, and DEMATEL methodology. T-test results indicated that virtual spaces (M = 4.22) surpassed the baseline threshold (3), demonstrating a significant impact on tourism development in Konarak County. Path analysis revealed that information technology infrastructure had the greatest influence (factor = 0.608), while e-commerce exhibited the least effect (factor = 0.250) on tourism development. DEMATEL analysis indicated that the telecommunications platform index (5.971) displayed the highest level of interaction, whereas the information index (5.671) showed the lowest interaction. The social network index (1.402) emerged as the most effective factor, and the telecommunications platform index (2.088) was identified as the most influential factor.The findings suggest that establishing technological infrastructure and promoting Konarak County's attractions through media platforms (television, news websites, etc.) represents a significant advancement toward the county's developmental objectives.
