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Analyzing the effective environmental factors in the selection of sports products (Study area: Tehran city)
Mis Zahra Asgari Gandomani, Mr Hamid Roodbari, Mr Yaghoob Mohammadi,
Volume 25, Issue 79 (12-2025)
Abstract
Green marketing has emerged as a significant area of interest, particularly among sports consumers who express concern regarding environmental issues and demonstrate a willingness to purchase eco-friendly products. Nonetheless, the actual sales of such green products remain below expectations. Consequently, this study aims to examine the influence of environmental factors—including attitude, concern, and sense of environmental responsibility—on the purchasing intentions of environmentally conscious sports consumers. The present survey study gathered data from 384 Iranian students through a seven-point Likert electronic questionnaire comprising 27 items. Participants were selected using a simple random sampling method. A total of 390 questionnaires were distributed, with 384 deemed valid for analysis. The data were analyzed using PLS software to assess the reliability and validity of the model, as well as to test the hypotheses of the structural model. Findings reveal that environmental attitude serves as a significant driver of consumers' green purchasing behavior. Furthermore, a statistically significant relationship was identified between environmental responsibility and green purchasing behavior. However, no statistically significant relationship was found between environmental concerns and green purchasing behavior. Additionally, the relationship between individual green values and environmental attitude, environmental concerns, environmental responsibility, and green purchasing behavior was statistically insignificant. To leverage these insights, companies should cultivate a positive image of environmental responsibility for their products through strategic branding initiatives. This approach could enhance consumer support among those who prioritize the purchase of environmentally friendly products.

Investigating the local community's awareness of supporting the development of ecotourism case: Damavand city
Dr Saeedeh Fakhari,
Volume 25, Issue 79 (12-2025)
Abstract
Investigating the awareness of the local community towards the development of ecotourism is very important and necessary for future planning. Ecotourism in any region affects the lifestyle of local people and their economic-cultural conditions. On the other hand, ecotourists are also influenced by the culture of the host society and its values. Therefore, this study examines the local community's awareness of supporting ecotourism development in Damavand City. Due to the preservation of unique biological diversity, climatic conditions, and the frequent visits of tourists and ecotourists to this region, the local community needs to know about ecotourism, which made this research necessary. The target community of this study is the local community of residents of Damavand city. Therefore, using Cochran's formula, the sample size was estimated to be 384 people. The data was collected through a researcher-made questionnaire, which was used to determine its validity, in addition to seeking opinions from experts (face validity), convergent validity was used. To calculate its reliability, Cronbach's alpha method and composite reliability were used. The results of the inferential statistics that were conducted using confirmatory factor analysis (Smart PLS software) showed that the four components of the research (local community awareness, economic poverty, cultural poverty, and ecotourism development) have homogeneity and reliability, and the awareness of the local community It has a significant relationship on the development of ecotourism with the mediating role of cultural poverty with the test statistic value of 4.195 and economic poverty with the test statistic value of 5.397. The results showed that the awareness of the local community on the development of ecotourism with the test statistic value of 2.032 indicates the low level of awareness of the local community towards the development of ecotourism.

An analysis of stakeholder conflicts in Tehran's urban regeneration programs (a comparative study of projects of 30Tir and Sharbagh)
Hadiseh Gheysari, , Hosein Kalantari,
Volume 25, Issue 79 (12-2025)
Abstract
A viable solution to address the challenge of urban poverty in the worn and inefficient contexts of the metropolis of Ahvaz is to reform its structures by integrating poverty-reducing policies into urban planning for the future. Sustainable regeneration has been identified as one such strategy. The premise that substantial capital investment in neighborhood regeneration can enhance the overall conditions of the neighborhood poverty system underscores the critical need to organize economically focused spaces within targeted poverty zones.
Utilizing the normative futures study method, three types of uncertainty scenarios—critical, middle, and desirable—were developed through a Delphi survey for each of the five strategic drivers of the research that can be managed, modified, and monitored throughout the sustainable regeneration process. The sustainable regeneration plan for urban neighborhoods was conceptualized with poverty-reducing policies tailored to each of these five strategic drivers, guided by thematic macrotrends.For each technical area, the key impacts of future-oriented economic interventions aimed at regenerating the targeted neighborhoods were identified and outlined. Based on these dimensions, policies were proposed in the form of thematic actions aligned with desirable scenarios to enhance the status of the five strategic research drivers. This, in turn, aims to reform the structures of urban poverty and improve the overall conditions of the poverty system in the targeted neighborhoods.as a result, The failure of Iran's urban regeneration programs in resolving stakeholder conflicts is rooted in many structural weaknesses related to the procedures and methods of preparation and implementation of these programs. Therefore, a mechanism should be provided in the process of preparing urban regeneration plans, which, in the first step, should pay attention to the dynamic, multidimensional and complex nature of conflicts in the stages before, during and after the implementation of the project, and then identify the conflicts of the beneficiaries in the very early stages. to control.

Analysis of factors affecting the sustainable management of agricultural water resources in the rural areas of the central part of Ardabil County
Kiomars Khodapanah, Arasto Yari,
Volume 25, Issue 79 (12-2025)
Abstract
Water resource management, during the development of its conditions and scope, is subject to various dimensions and constraints. Therefore, identifying the contributing factors for sustainable water resource management is essential for optimizing its use. This research focuses on the central rural areas of Ardabil County, examining farmers' perspectives on the factors influencing the management of sustainable water resources (including Sharif Baigloo, Hakim Gheshlaghi, Sham Asbi, Vakil Abad, Omidche, Pirghavam, Aghbalagh Rostamkhani, Gharelor, and Gilandeh). This study employs a descriptive-analytic approach with an applied focus and utilizes quantitative methods. The statistical population consists of heads of farming households in the central region of Ardabil County. Seven dimensions were considered, encompassing 72 components, with a calculated sample size of 349 participants. The sample distribution across the villages was conducted randomly and proportionally to the size of farming household heads in each village. Smart PLS software was utilized for analysis. The initial assessment of the measurement model demonstrated a good fit, with 68 components exhibiting impacts above the factor of 0.5. The results of the structural model indicated significant structural relationships between sustainable management and economic, social, productivity, technical, educational, and institutional factors. Furthermore, the coefficient of determination (R²) exceeded the threshold of 0.26 for all dimensions, indicating strong relationships. Specifically, the lowest R² for the economic dimension was 0.299, while the highest value for the productivity dimension was 0.511.  These findings suggest that revising perspectives on agricultural water management, with a shift towards an integrative, participatory approach focused on optimal management while considering economic, social, technical, educational, and other relevant dimensions, is crucial for achieving sustainable water resource management.

Corona virus crisis (Covid-19): Effects and opportunities for the development of urban and rural areas of Iran
D.r Ali Moradi, Moin Shafii Hagh Shenas, Elahe Binafar, Vahid Yahyavi Azar,
Volume 26, Issue 80 (3-2026)
Abstract
The expansion and survival of the Corona virus in urban and rural areas of Iran can have different implications on the eyes of urban and rural development in the country. On the other hand, the Corona virus can be considered in the future of cities and villages as an opportunity for their development. Therefore, in this research, the purpose of the research was investigated using a futuristic approach that has a qualitative-descriptive approach. To achieve this goal, first using research literature and library studies, as well as the help of 50 experts in various educational areas, the effects and opportunities of the corona virus were presented. In the following, with the method of qualitative analysis and experts, the challenges and policies of coping with Corona were presented in urban and rural communities. The results of the study showed that the corona virus had had social, psychological, environmental and economic effects on urban and rural communities in the country. In addition, the effect of the Corona viruses, opportunities such as accelerating the use and diffusion of digital tools, increasing distance education, increasing services and health facilities caused by government investment to cope with corona, increasing the relationship between urban and rural areas, Reducing environmental pollution, reducing land degradation, water and other natural resources and mobilization and strengthening urban and rural networks. Also, the results showed that improving access to medical services, maintaining and developing basic services, support for jobs, businesses and improving digital infrastructure are the most important policies of reducing the effects of corona virus on urban and rural development in the country.
 
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This work is licensed under a Creative Commons — Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)