Showing 245 results for Co
Alireza Entezari, Fatemeh Mayvaneh, Froogh Khazaeenejad,
Volume 20, Issue 56 (3-2020)
Abstract
The purpose of this research is to study the comfort conditions and determine the best measures for design and architecture compatible with the climate in Yazd. In this regard, the climatic data of Yazd city has been used in EPW format during the period (1981-2017). The results of the study of temperature and relative humidity also showed that temperatures of more than 38 ° C are visible in June and July. This suggests the need for a shadow in the architecture of the climate. In July, the discomfort conditions prevail over the entire day. From June to October (midday to midnight), midnight hours due to low humidity (38%) and high temperatures, conditions of discomfort and drought are very visible. The highest humidity is in the cold months of the year. In the wind hours of February to May (February to April), there is a discomfort. Also, according to the overall radiation pattern at different hours of the day, it was also shown that 25% of the daylight hours is very high and non-comfort, and 8% are in comfort conditions, which is more related to the cold weather of the year and the early hours And the end of the day. In general, due to the climate of Yazd city and the results of analysis, 20 strategies for architectural design have been used.
In general, due to the climate of Yazd city and the results of analysis, 20 strategies for architectural design have been used.
Dr. Mohammad Eskandari Sani,
Volume 20, Issue 56 (3-2020)
Abstract
One of the UN Millennium Development Goals is women's participation in urban management. This article develops a theoretical framework for analyzing the relationship between community- based planning and women participation in cities. In this regard, collective action, social capital, and neighborhood as location for community planning are used. The framework identifies a series of variables that are theorized to affect a community's capacity to women participation. Method of study is analytical descriptive. The statistical population is women over 18 years old in Nematabad neighborhood. 29 questionnaires are distributed randomly. According to the findings it is recommended that, the strategy for development of community-based planning can be very effective in urban planning system in Iran as this strategy for host communities could bring about social welfare, justice, and socio- economic suitability. Also Social Network, marriage, education level, employment are the most important elements that affect women's participation in the development of community-driven development programs.
Mostafa Ghadami, Farveh Rahmani, Jamaleddin Honarvar,
Volume 20, Issue 56 (3-2020)
Abstract
Industrial revolution and its resulting changes have led to urban horizontal growing. Environmental pollution, more energy consumption, development without planning, Increased spending on infrastructure, particularly in the area of urban construction are the consequences of the urban horizontal growing. To remedy the crisis, efforts have been made to recognize patterns of urban development and the realization of sustainable urban form. Meanwhile, the compact city strategy was presented to solve the proposed problems. Compact city is an urban strategy to tackle the problem of sporadic and uncontrolled physical growth of cities. This study aimed to identify the obstacles to the realization of compact city strategy in the central part of Sari. The research method is qualitative on the basis of a theoretical approach. Data was collected in two ways of documentation and semi-structured interviews. The sample included people involved in urban development projects. Purposeful sampling was done using the snowball technique and finally 10 specialists in the research area were selected as the study sample. Results suggest that the presence of monuments, low interest of investors for construction, and inefficient transport system were among the obstacles of the realization of compact city strategy in the research area
Mrs Sara Behvandi, Dr Mohammad Reza Zandmoghadam, Dr Abbas Arghan, Dr Zeinab Kekehabadi,
Volume 20, Issue 56 (3-2020)
Abstract
Today, the huge economic damage of natural hazards, especially of the micro-organisms, to human societies has led the concept of economic sustainability to mitigate the effects of crises to become an important area in crisis management. The purpose of this study was to investigate the role of environmental hazards (effluents) on Ahwaz economy. This research can be considered as a type of applied-development research, and is a descriptive-analytical study in a correlation manner. The population of the study consisted of all residents of Ahwaz, in 1395, there were no more than 1302000 people. The sample size was 384, based on the Cochran formula, and randomly available. To investigate the data, the structural equation path analysis was used in Amos18 software. The results indicated that the microprocesses had an effect on the economy of Ahwaz with a coefficient of 0.31 and a significant level of 0.002. Also, the effect of fiery gradients was 0.73, and the significance level of 0.000 on the tax, the microguns, with the coefficient of influence 0.45 and the significance of 0.000 per facility, the effects of the micrographs with the coefficient of 0.55, and the significance of 0.000 on the housing, With a coefficient of influence of 0.17 and a significant amount of 0.008 on transportation. Accordingly, microblogging has the most impact on finance with a coefficient of 0.73, and transportation with a coefficient of influence of 0.17 has had the least effect.
Mohammad Motamedi, Mohammad Gharavi,
Volume 20, Issue 56 (3-2020)
Abstract
Cities are dramatically turning into complex social, economic, and environmental systems. Each urban system is vulnerable when it can not adapt to its changing conditions and critical situations. Therefore, in recent decades, natural disaster response approaches have introduced a new concept of urban resilience to prepare for disaster as much as possible. Is. Despite the recent attention and the abundant use of the concept of resilience in different areas of theoretical and practical limitations of this concept, this study aims to explain the causal pattern of resilience of cities. The present research is based on the descriptive-causal methodology. The statistical sample of the study was compiled by 35 experts and specialists in urban planning. Fuzzy Dumbled Fan was used to achieve the research goal. The findings of this study showed that based on the values of D-R, among the four metrics of urban resilience, the physical criterion with the value (0.943) was the most effective measure of resilience in the city. Also, based on the D + R values, the physical criterion with the value of (896/2) was identified as the most important resiliency criterion in the city.
Mr Ghorbanali Karimi Dehkordi, Phd Rahmatollah Monshizadeh, Phd Bijan Rahmani,
Volume 20, Issue 56 (3-2020)
Abstract
The rapid expansion of cities and their uneven physical growth, so-called "urban creep", have corrupted the villages and their surrounding lands, causing irregular conversion of agricultural lands and degradation of environmental resources. This situation has also been widespread in Shahrekord, the capital of Chaharmahal and Bakhtiari province. The purpose of this descriptive-survey research is to determine the physical developments of rural settlements around Shahrekord with emphasis on urban sprwal. The statistical population is household heads of rural areas (15000 people). Using the Krejcie and Morgan table, 400 individuals were selected. The tool used is a researcher-made questionnaire on three dimensions of economic, social, cultural and environmental physical consequences. Data were analyzed using one-sample t-test and Friedman test. The results show that the consequences of urban sprawl are respectively environmental-physical consequences (3/98), economic consequences (3/96) and socio-cultural consequences (3/89 (. The most important environmental-physical consequences are increased environmental pollution, destruction of traditional architecture, destruction of biodiversity; major economic consequences of stock markets and rising land and housing prices, diminishing villagers' reluctance to productive activities (agriculture and livestock), capital flight from villages And their savings in the city and the rising cost of living amidst the socio-cultural consequences of luxury and the tendency to consume luxury goods, reduce solidarity and participation, crowding and crowding in cities, modeling of life and urbanization culture. have been.
Parviz Ziaiian Firouz Abadi, Ayoub Badragh Nejad, Reza Sarli, Mahboub Babaie,
Volume 20, Issue 57 (6-2020)
Abstract
Rivers are the natural flow of surface waters that flow in a certain bed seasonal or permanently. Rivers include a vast range of narrow waterways and with mountainous high steep to low steep and wide beds flowing in plains. However, rivers have had an effective role in urban development and human civilization, therefore, identification of flood prone areas and flood part in the potent lower fields of Birjand watershed would lead to aid feeding the artificial environment of the water shed and would also lead to increase of quality in the environment fields. The purpose of this study is to identify the environment about the river and evaluating the danger in case of occurrence of flood crisis. All of the processes and analyses of data were performed in the GIS atmosphere utilizing the three methods of saw Fuzzy, AHP and Boleyn logic for weighting data such as (gradient, erosion, land application, watershed system, soil, geological fault distribution, quaternary unit, level of underground waters, and satellite imagery) and the potent areas in terms of confronting danger were located. The results of the study showed that the areas that the effort for exploiting floods was made have characteristics such as (existence of alluvium and colluvium sediments in the high steep feet of the slopes and watersheds with major stone occurrences, existence of fan-shaped sediments and alluvial fan in the external aperture of dry rivers and water ways with mountainous watersheds and hills leading to low steep fields, existence of low fields from the manner of altitude in proportionate to fields near). Finally, the best model that could present a better evaluation and conclusion about this matter was the Boleyn logic model in locating the flood part.
Mr Behroz Sobhani, Mr Vahid Safarian Zengir, Ms Akhzar Karami,
Volume 20, Issue 57 (6-2020)
Abstract
The limitations and boundaries of agricultural production is dependent on climatic conditions. Weather is one of the most important factors in human activities, especially agriculture. Corn cultivation in the country's food supply is essential. Kermanshah province, with the potential favorable climate, optimum conditions for corn are cultivated. The aim of this study was to investigate the role of precipitation and temperature in determining the agricultural calendar and to determine suitable areas for planting corn. To do this, climate data from 10 synoptic stations during the period of 20 years (1390-1371) were used. Use, Hoteling test and test observational data were analyzed. According to research, the station is under study, corn crop water demand in the months of June, July, August and September not secure and High temperature areas due to reduced need frequent in the months of May and June and in the lowlands due to a sharp increase in flowering time, seed maintenance and handling problems during the growing season makes this crop. Based on the results of Hotelling test 62 percent of the land area suitable Kermanshah province, 24 percent and 14 percent for maize is unsuitable. And also based on the results of t-test found 47 percent good, 38 percent moderate and 15 percent are unsuitable for corn. As a result, the central area of moderate temperatures for planting, eastern and northern areas of the southern and western areas of the province due to tropical cold and not suitable for maize cultivation.
Hasan Kamran Dastjerdi, Marjan Badiee Azandehie, Yashar Zaki, Abbas Ahmadi, Narjessadat Hossainy Nasrabady,,
Volume 20, Issue 57 (6-2020)
Abstract
In today's world, the process of globalization and communication and information innovations has brought the "cities" into an actor of national and global competition. No urban point in the world can rely on maintaining its traditional role in the urban hierarchy, as other urban areas compete in a network structure with other cities in order to enhance their position on the network and overcome other competitors. In contemporary cities, forces, activists, and urban actors face a different role in their political, economic, social, and cultural domains, with a view to their modern and highly sensitive interests, and therefore competition between the positive and the negative ones It has emerged or is underway. Given the importance of this, political geographers and geopolitics are studying the important process, which is in fact the "urban geopolitics", created in the wake of urban competition, and with the growing competition of urban action-makers and forwards ahead. , Pay. The present paper uses a descriptive-analytical method to make it clear that urban geopolitics, on the one hand, includes a set of common rivalries, ideas and perceptions of political factions, religious denominations, or other social centers that social groups It brings to the fore and creates a worldview for them. On the other hand, the concept of this survey shows how these perceptions, the field of decision-making by citizens, and the occurrence of competition, change, and sometimes even protests in urban environments. It then changes with inspiration from geopolitical conditions. Hence, a kind of geopolitical measure on a city scale has made cities important actors in diverse geographic areas. The results of this research show that the multi-dimensional phenomenon of the city is studied by political geographers and geopolitics, with emphasis on the pivotal elements of space, politics, power and competition.
Reza Reza Borna, Nasrin Nasrin Jafari, Farideh Farideh Asadian,
Volume 20, Issue 57 (6-2020)
Abstract
In order to understand the total consumption of buildings and accurately calculate how much energy each building uses, taking in consideration all the building's lifecycle phases is essential. In order to select the correct methodology for the main study, the researcher began with the determination and the parameters that would have been researched, as well as the analysis and comparison of the different methods used by other researchers to achieve similar goals. The following parameters define the final results and are stabilized or examined to determine their actual effect: A- Constant parameters: 1- Climate data 2- and data on the use of the building: B- variables: 3- Design data: 1- orientation 2- window to wall ratio 3- aspect ratio. This research uses a survey followed by a computer modeling methodology to achieve the goal of providing architects with techniques that reduce energy consumption in building units. To obtain reliable results that are useful to the construction industry in the country, the researcher has ensured that the virtual environment created in the modeling process mimics a typical building environment of Tehran units. Research has shown that passive design techniques have a major impact on the energy consumption of buildings. A significant reduction in consumption (67 percent) was noted when the orientation and percentages of the opening on the wall were changed. In summary, this study has shown that the application of passive, economical and simple design techniques has a major impact on the energy consumption of the unit rooms. If the architects take these ideas into account during the design process, the buildings will take on more responsibility for the environment and consequently reduce carbon dioxide emissions.
Mohammad Hossein Nasserzadeh, Zahra Hejazizadeh, Zahra Gholampour, Bohloul Alijani,
Volume 20, Issue 57 (6-2020)
Abstract
The plant community in an area is the most sensitive indicator of climate. A visual comparison of climate and vegetation on a global scale immediately reveals a strong correlation between climatic and vegetation zones and this relationship, of course, are not co-incidental. The main object of this study is to reveal the spatiotemporal association between climatic factors andvegetation Cover (NDVI) incorporate MODIS and TRMM product in Kohkiloyeh O Boirahmad province of Iran. So that the in this paer we use MOD13Q1 of MODIS product as NDVI layer for study area. MOD11A2 as landsurface temperature and 3B43 TRMM as meanmonthly accumulative rainfall for study area during 2002 to 2012 in 0.25° spatial resolution also were used as climatic factors. We use the correlation and cross-correlation analysis in 0.95 confident level(P_value =0.05) to detection the spatial and temporal association between the NDVI and 2 climatic Factor(LST and rainfall). The results indicated that during winter (December to March) the spatial distribution of NDVI is highly correlated with LST spatial distribution. In these months the pixels which have the high value of NDVI are spatiallyassociated with the pixels which have highest value of LST (6 to 14C°).As can be seen in table 1. Season the spatial correlation among NDVI and LST is so high which is statistical significant in 0.99 confident level in winter. In transient months such as May, October and November,(temperate months in study region ) the spatial correlation among NDVI and LST is falling to 0.30 to 0.35 which is not statistical significant in 0.95 confident level. Finally in summer season or warm months including Jun to September, we found the minimum spatial association among the NDVI and LST.. In temporal aspect we found that the maximum correlation between NDVI and LST simultaneously appears and not whit lag time. The spatial correlation of NDVI and TRMM monthly accumulative rainfall was statistical significant in spring season (April to Jun) by 1 month lag time in remain months we don’t find any significant correlation between NDVI and rainfall.
Mehdi Razjouyan, Sadralddin Motavali, Gholamreza Janbaz Ghobadi,
Volume 20, Issue 57 (6-2020)
Abstract
Tourism with a wide range of environmental, economic, social and physical impacts is one of the factors affecting the pattern of land use which, depending on the region's ability to attract tourists, as well as the type, volume and forms of tourism, the intensity and quality of this change effect varies. One of the many factors that can affect sustainable urban development is tourism and its consequences, so that a comprehensive study of the implications of tourism development in a metropolitan area needs to be considered as a sustainable urban development. The method of research is after collecting field information. Using a completed questionnaire, SPSS software is used to analyze the data. Then, using descriptive and inferential statistics, we analyze the relationships between the variables. And also, to show the results of analytical and descriptive data GIS and Excel software were used. Finally, in GIS software environment, the zoning of the best places for tourism development will be analyzed. The results of this research show that from the perspective of half of the officials and government experts, the expansion of tourism industry, on one hand, causes the region's economic prosperity and, on the other hand, reduces regional security and causes pollution of the environment.
Dr Sayyad Asghari, Roholah Jalilyan, Dr Noshin Pirozineghad, Dr Aghil Madadi, Milad Yadeghari,
Volume 20, Issue 58 (9-2020)
Abstract
Water is one of most important human needs for life. According to importance of subject, discussion of management and utilization of water resources has become one of the most important global issues. Remote sensing data are often used in water body extraction studies and type of remote sensing data used plays an important role in water body extraction. In this study, ability of Landsat satellite with application of water indices, to extraction of Gamasiab River in Kermanshah and comparing these indices have been investigated. Specific feature of Low width and shallow rivers has increased the complexity of studies of such rivers using available data. Water body extraction from remote sensing images has been over the past two decades. Water indices were first developed using Landsat TM and Landsat ETM. But its better performance in Landsat 8 is well documented by the researchers. In this study, NDWI, MNDWI, AWEI_nsh, AWEI_sh and WRI indices were used. With extracting optimal threshold from histogram of indices and applying this threshold, the study area was classified into two classes of water and non-water. Then overall accuracy and kappa coefficient values were taken from each of the indices. Finally, AWEI index with overall accuracy of 99.09% and a Kappa coefficient of 0.98 was the best response among the indices in the study area. The results this study showed that approach can easily extract water from satellite imagery.
Dr Hossein Farahani, Mis Mina Alvandi,
Volume 20, Issue 58 (9-2020)
Abstract
The migration of young people and the aging of rural communities, for reasons such as poverty and unemployment, will create a lot of need for identifying new approaches to the survival of rural communities. Small business entrepreneurship has an important role in reducing poverty and, ultimately, rural development. However, this kind of entrepreneurship faces many challenges in terms of environmental, economic and ... The purpose of this research is to examine the challenges of entrepreneurship in improving entrepreneurship, creating employment and sustainable income through setting up small businesses. The present research is aimed at applying the field of observation and control, and in terms of the nature and method of descriptive-analytical. The statistical population of the study consisted of rural households living in Bijar. According to the census of 1395, the population of this city was 89,162 persons, which according to the distribution of 44% of the rural population and 56% of the city. There are also 283 rural villages in the seaside district, among which 12 villages have entrepreneurship and 244 of them are households using the modified Cochran formula. Data gathering method was library and field questionnaire (questionnaire). In this questionnaire, individuals were asked to identify the importance of each of the identified challenges in rural small business based on the options of this spectrum (high, high, medium, low, and very low) based on the Likert spectrum. Structural Equation Modeling (Factor Analysis) has been used for analyzing data in Amos software. The results of the research show that all challenges in the entrepreneurship of small businesses have been affected, but economic factors with factor load of 0.91 have the highest impact among existing challenges and the individual and social challenges with factor load are 0.23 and 0.28, respectively. The least load has been the factor.
Ali Bahri, Younes Khosravi,
Volume 20, Issue 58 (9-2020)
Abstract
Considering the vast application of sea surface temperature in climatic and oceanic investigations, this parameter was studied in Oman Sea from 1986 to 2015. The SST was surveyed using trend analysis and Global and local Moran’s I spatial autocorrelation. In trend analysis, the Mann-Kendall test was used to determine the trend of SST changes and the Sen's Estimator method was used to examine the slope of the changes. Using these methods, it was found that during January, February and December, there was no significant ascending trend in SST values, and only parts of the Strait of Hormuz had a significance descending trend. On the other hand, there was no significant descending trend in March, and the ascending trend in the SST was seen in the southern part of the Oman Sea. Other months of the year had a significant ascending and descending trend in different parts of the Oman Sea, which October had the highest ascending trend. In the annual time scale, it was also found that the southern parts of the Oman Sea had ascending trend in the SST value and Western parts had a descending trend. The occurred changes in the high amounts (positive and negative) were corresponding to the significance ascending and descending trends. The results of Global Moran for the annual time scale indicated an ascending trend of autocorrelation values and cluster patterns of SST data over time, using the local Moran analysis, it was found that warm clusters of SST are increasing in the Oman Sea, and on the other hand, cold clusters of this parameter have been reduced over 30 years. According to the results of trend and spatial autocorrelation analysis, it has been found that SST have been increasing in different parts of the Oman Sea during 30 years, so climate change and global warming may have affected this region.
Mehdi Mohammadi Kuchesfahani, Mohammad Jalili, Mahmoud Nouraie,
Volume 20, Issue 58 (9-2020)
Abstract
Despite Iran's capabilities in the field of tourism, unfortunately, it has not been able to achieve a worthy position in this industry. One of the factors that can develop and improve the country's tourism industry is the use of effective marketing tools and parameters, including introverted marketing. This research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of incoming tourists to hotels and restaurants active in the city of Rasht who were active in social networks. The sample size was estimated to be 384 using the Cochran's formula. The data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. The findings of this study showed that the components of social construction, social listening and online content of introverted marketing have a positive and significant effect on the intention of electronic advertising. The results of this study also showed that the components of introverted marketing, ie social construction, social listening and online content have a positive and significant effect on the selection of tourism destinations. Other results of this study can be the positive and significant effect of advertising intentions on the choice of tourism destinations and also the mediating role of this variable in the relationship between the components of introverted marketing with the selection of tourism destinations.
Mohtaram Mirzaeian, Dr Bijan Rahmani, Dr Majid Shams, Dr Abbas Malekhoseini,
Volume 20, Issue 58 (9-2020)
Abstract
The real world has been created of extremely complex mosaics. The regional analysis entails the study of the mechanism of the processes involved in systems that are capable to explain the emergence, growth and decline of a region, but like any other geographic research, doing comparison in such a study is inevitable. The cities of the world are now the homes of more than half of the world’s population. Perhaps the most important global challenge of our age is to make sure that whether the planet remains habitable and provides sufficient resources for future generations. In this study, a descriptive-analytic method has been used to analyze the effects of information and communication technology in urban sustainable development in west urban areas of Kermanshah province. The statistical population of the study consisted of 184642 people that 386 individuals were randomly selected as the sample. The required data were collected by documentary-library method and field study and analyzed and processed using SPSS software and variance analysis model. The results showed that the cities of Qasr-eShirin, Gilan-e Gharb, KerendGharb, Sarpol-e Zahab and Islam AbadGharb obtained the first to fifth ranks respectively in terms of the affectability from information and communication technology in sustainable urban development.
Ahmad Asadi, Ebrahim Akbari,
Volume 20, Issue 58 (9-2020)
Abstract
The present study is descriptive-analytical and for the purpose of application. The main objective of the present research is to develop a combination of quality of life indicators for neighborhoods in District 2 of Mashhad. The required information was obtained from the municipality of Mashhad and the questionnaire was used. According to the population of Region 2 in 1395, which is 513365 people, according to the Cochran formula, 383 questionnaires were arranged. The questionnaire was completed after the preparation and implementation of experts' opinions by referring at the level of the studied sites. The required criteria were prepared and standardized in the form of spatial information in the GIS environment. Economic, social and access areas were selected as the main criteria for research and were identified for each of the following criteria. Subsequently, using spatial analysis and multi-criteria decision making model (ANP), the final quality of life index was derived from the integration of indicators. The results indicate a good quality of life in the central neighborhoods, and there are no marginal areas of desirable quality. It also increases the level of quality of life in the vicinity of the recreational centers and follows the spatial patterns. Part of the margin of the agent's neighborhoods, the martyr Basir and Hedayat, which are the marginal areas of the study area, are not in the best of all three territories; and other neighborhoods due to easy access to public services, including health services, training, and facility focus Modern welfare has a better quality of life than other neighborhoods, of which 11675700 square meters, which is equivalent to 30 percent of the area of the study area, has a very good quality of life. Also, sites that are very low in terms of economic and social indicators are moderate in terms of access. In the following, the results of spatial statistics tests (spatial spatial correlation and J statistics) indicate the distribution of the cluster model of quality of life. In other words, quality of life indicators do not have the same spatial distribution in the study area.
Shamsi Sadat Mir Asadollahi, Sadraldin Motavali, Gholam Reza Janbaz Ghobadi,
Volume 20, Issue 59 (12-2020)
Abstract
Natural disasters are a set of harmful events that are natural origin that sometimes human factors are also effective in exacerbating. In the same vein strengthening the social and economic component and after that resiliency can play an important and effective role in reducing flood damage. This research is applied in terms of purpose and descriptive –analytical and field nature. Survey method and data gathering tool were closed questionnaires, the analysis method is based on correlation and regression test. The statistical population includes citizens living around the river and flood areas that 383 people selected as sample and the questionnaire was distributed by cluster sampling among respondents, according to research finding , the average social resilience 1/60 , average economic aberration ( the amount of damage ) 4/53 ,average capacity with ability to compensate 8/69 , eventually average return to appropriate condition 4/67 .in the test section, hypotheses are determined according to the result of the regression test and correlation which has a significant relationship between urban and urban spatial and social dimensions. Strengthen local organs and organizations in a decentralized state , one of the important ways to increase the social participation of citizens of Gorgan during the crisis.by providing people's participation and strengthening the people's economic ability when natural hazards occur including flood, the initiative of the people is strengthened and the scope for reducing the damage caused by the flood is reduced . people are faced with real and tangible issues with the executive and so on their gap crisis management and conflicts of interest will diminish.
Mahmood Samadi, Mahmoud Nooraei, Mohammad Mehdi Mozaffari, Babak Haji Karimi,
Volume 20, Issue 59 (12-2020)
Abstract
The importance of retail in the marketing process has become weaker with the development of shopping centers today, The growth of shopping malls in the metropolitan areas of Iran has been increasing over the past few years and there is no longer competition for retailers. Therefore, surveying the behavior of consumers in their shopping centers is a competitive strategy for the owners of these industries in order to compete with retailers and other shopping centers. The statistical population in this research is Shopping centers of Tehran, Isfahan, Alborz and Mazandaran. The method of selecting shopping centers based on artificial intelligence studies has been done through genetic algorithm. The criteria for choosing the centers are optimal according to the principles of urban management. Using a conceptual model through structural equations of partial least squares, using the Smart PLS software, the statistical population of the study was 384 people. The results showed that the variables of beauty, escape, role play, comfort, brand identity, social responsibility, and impunity affect consumers' behavior in shopping centers, The results of this study have been able to provide a native model with respect to the structures of shopping centers in Iran.
