Rural indigenous entrepreneurship is one of the youngest research areas to show that in Iran, one of the largest countries in Asia and has rich cultural heritage and indigenous communities, the issue of native rural entrepreneurship has not been addressed so far. Therefore, the present article, as an analytical assessment and with a variety of approaches based on richness and conceptual diversity in the fields of social sciences, economic, planning and rural development, uses a systematic approach, while introducing entrepreneurship while introducing entrepreneurship. Rural native to introduce native rural entrepreneurship to the context of future research in the country. This article contributes to a comprehensive understanding of native entrepreneurship research by analyzing literature and research lines. In this regard, the present article, which is intended for the purpose and information provided by the documentary method, sought to answer the questions about what elements of the difference between native rural entrepreneurship and classical entrepreneurship? What are the unique goals and characteristics of rural native entrepreneurship? And what are the (model) pattern for the development of native rural entrepreneurship in Iran? The results of the study indicate that indigenous entrepreneurship is different from classical/ Western entrepreneurship, and emphasizes elements such as the use of indigenous resources, indigenous cultural values, collective interest, family relationships and family/ family ties. The results showed that rural native entrepreneurship is not necessarily in response to market needs and is mostly aimed at providing family livelihoods, environmental protection, cultural and spiritual value. Unlike Western-style entrepreneurship, rural native entrepreneurship shows elements of equality-equality, collective/kinship activity, and emphasis on available cultural values ​​and natural resources. Rural indigenous entrepreneurship is often carried out with intra -household livelihoods and mostly with non -economic goals such as preserving livelihoods, preserving indigenous culture, protecting the environment and spiritual goals.

Rural management has always undergone various changes. Today, this pillar is the responsibility of the rural municipality Foundation. The purpose of forming this institution is to have a strong executive force in order to develop rural areas. rural municipality, as the executor of village programs and projects, has an important role in reducing urban and rural inequalities and improving the development of the village. Determining the degree of success of rural municipality in performing tasks is possible when its performance is carefully measured. The purpose of this study is to assess the performance of rural municipality Foundation in terms of economic, social and environmental indicators in rural areas of Sarbisheh. The research method is descriptive-analytical and based on data collection in the field through a questionnaire. The statistical population of the study consisted of heads of households (1931 households) in 30 villages with rural areas. The sample size at the level of heads of households was calculated using the Cochran's formula of 320 people. The result of one-sample t-test showed that the best performance of rural areas is significantly less than 0.05 in terms of social indicators with an average of 3.78. Also, a significant difference was observed between the studied villages in the field of social indicators with a significant level (0.008), economic indicators with a significant level equal to (0.004) and environmental-physical indicators with a significant level (0.047). In terms of social performance, Dehneh Chah village with an average of 4.43, in terms of economic and environmental performance, Baghestan village with an average of 3.90 and 4.16 are in first place. The study of paired t-test with a significance level of less than 0.05 and an average difference of (-1.271) indicates that the situation of rural development indicators has become more appropriate after the establishment of the rural municipality Foundation.
Keywords: Dehyariha performance, economic, social and environmental indicators, rural areas, Sarbisheh.

Considering the factors affecting the conversion of places and destinations to the tourism brand of the prevalence of tourism development in each region. Because these factors play an important role in the conversion of tourism destinations, and on the other hand, the conversion of a destination to its tourism brand is also a factor in developing more tourism in purposes. Considering the importance of this issue, the present study aimed to investigate the factors and stimuli effect on increasing the transformation of urban and rural areas to tourism brand in Guilan province. The present research is in terms of purpose, applied and method of doing it. The data collection tool and the questionnaire and interview information. The statistical population of the research is experts and tourism specialists in Guilan province, using targeted sampling method, 50 experts were selected as samples. To answer the research questions, the binary logistics model and qualitative analysis were used. The results of the research indicate that linear and meaningful communication has existed with the factors and stimuli of the research with the conversion of urban and rural places to the tourism brand. Also, the results showed that among the five factors in question, three factors of diversity of job opportunities, culture and natural assets and local infrastructure have had the most effects on the transformation of urban and rural areas in Guilan province for tourism brand.

Entrepreneurship, a burgeoning force in today's economy, plays a pivotal role in rural development by fostering progress, poverty alleviation, and job creation. However, rural areas often grapple with a scarcity of financial capital essential for business initiation or expansion. To address this, governments have introduced micro-rural credits as self-employment loans to stimulate rural employment and entrepreneurship. This study aims to evaluate the impact of government micro-credits on rural entrepreneurship development in Radkan. Adopting an applied, developmental, and descriptive-analytical approach, data was collected through documentary, library, and field research. The study population comprised 27 entrepreneurs, with a sample of 244 individuals from 13 Radkan villages selected using the Cochran formula with a 0.06 error level. Their opinions on research indicators related to the topic were assessed. Findings reveal that micro-government credits have had a negligible impact on rural entrepreneurship in the study area. Most sample entrepreneurs supplemented bank loans with personal funds. Furthermore, insufficient loan amounts, limited credit accessibility, absent insurance support, lengthy loan processing times, and unfavorable repayment terms resulted in low satisfaction levels among entrepreneurs (average 2.32) and rural residents (average 1.91).