, , Jamaleddin Honarvar,
Volume 25, Issue 77 (6-2025)
Abstract
The coronavirus pandemic has brought many challenges to countries around the world, and the tourism industry has not been left out. To address these challenges in the tourism industry, recovery and adaptation measures are a topic that requires more attention. The aim of the present study is to examine the measures to revive and recover urban and rural tourism in the post-corona era. The present study is applied in terms of its purpose and its method is mixed (qualitative and quantitative). The data and information collection tool is exploratory and in-depth interviews. The statistical population of the study is experts and specialists in the field of tourism, who conducted 50 in-depth interviews using non-probability sampling and purposefully. The qualitative method of grand theory, Strauss and Corbin method, was used to analyze the information. According to the experts, 32 concepts were identified for the revival and recovery of urban and rural tourism in the post-corona era; of these 32 indicators, 6 indicators were related to rural tourism, 6 measures to urban tourism, and 20 indicators to tourism of both urban and rural destinations. The effect of 2 indicators was also described as insignificant. The results showed that; compensation for tourism losses, prevention and control of the coronavirus pandemic, smart tourism, tax exemption and subsidy, revival of the tourism market, construction of quality tourism places, safety of accommodation and hospitality, improvement of health facilities, ensuring the safety of international tourism, restoring the trust of travelers, providing clear information to travelers, strengthening cooperation within and between countries, are the most important measures for the revival and recovery of urban and rural tourism. The results of this research can also be used to revive and recover urban and rural tourism in the post-corona era in other parts of the country.
D.r Ali Moradi, Moin Shafii Hagh Shenas, Elahe Binafar, Vahid Yahyavi Azar,
Volume 26, Issue 80 (3-2026)
Abstract
The expansion and survival of the Corona virus in urban and rural areas of Iran can have different implications on the eyes of urban and rural development in the country. On the other hand, the Corona virus can be considered in the future of cities and villages as an opportunity for their development. Therefore, in this research, the purpose of the research was investigated using a futuristic approach that has a qualitative-descriptive approach. To achieve this goal, first using research literature and library studies, as well as the help of 50 experts in various educational areas, the effects and opportunities of the corona virus were presented. In the following, with the method of qualitative analysis and experts, the challenges and policies of coping with Corona were presented in urban and rural communities. The results of the study showed that the corona virus had had social, psychological, environmental and economic effects on urban and rural communities in the country. In addition, the effect of the Corona viruses, opportunities such as accelerating the use and diffusion of digital tools, increasing distance education, increasing services and health facilities caused by government investment to cope with corona, increasing the relationship between urban and rural areas, Reducing environmental pollution, reducing land degradation, water and other natural resources and mobilization and strengthening urban and rural networks. Also, the results showed that improving access to medical services, maintaining and developing basic services, support for jobs, businesses and improving digital infrastructure are the most important policies of reducing the effects of corona virus on urban and rural development in the country.
