The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered. The purpose of this study was to analyze the strategic combination of sports tourism marketing in Mazandaran province with a 7 P's approach. 235 managers of sport and tourism organizations, managers of tourism offices, tourism guides and academic experts in the fields of sport and tourism management, as a sample of this research, were randomly selected, completed a researcher-made questionnaire composed of 57 valid questions & 7 Component (α=0.792) voluntarily. Findings from Friedman test showed that the Components of sports tourism mix marketing in the province based on priority were significant. The element of price (mean 4.69) is the highest priority and the process or planning (mean 3.69)  is the lowest priority. Other elements of the sport tourism mix marketing of the province are the priority, respectively: product or service (mean 4.21), place (mean 4.05), physical evidence (mean 3.91), people (mean 3.76) and promotion(mean 3.61). Findings from Friedman test showed that the elements of sports tourism marketing mix in the province based on priority were significant. The element of price is the highest priority and the process or planning is the lowest priority. Other elements of the sport tourism marketing mix of the province are the priority, respectively: product or service, place, physical evidence, people and promotion.
 

The aim of this study was to evaluate the status of urban resilience in the coastal cities of western Mazandaran province in peak travel conditions. Therefore, in terms of the nature of a descriptive-analytical research, in terms of purpose, it is an applied-developmental research based on survey and field methods. The method of collecting research data was based on the library method, documentation and field survey method (questionnaire tool). The study area is the western coastal cities of Mazandaran province (Noor, Nowshahr, Chalous, Tonekabon and Ramsar). One-way t-test was used to evaluate the status of urban resilience and its various dimensions. The sample cities are then compared and ranked with the Idas multi-criteria decision-making method based on the status of urban resilience and its dimensions. Excel, Spss and GIS software were used in the research stages. The final findings of the study, according to the general result of one-way t-test for the set of urban resilience dimensions, indicate poor resilience of coastal cities in the west of Mazandaran province in peak travel conditions. Also, according to the results of the Idas technique, out of five cities studied, three cities are in weak groups, ie "low resilience status and non-resilience". Therefore, the situation of urban resilience in the western coastal cities of Mazandaran province can be assessed as weak and undesirable based on the indicators of this study.

Idealism for urban living necessitates the establishment of infrastructure and a platform that considers all stakeholders, including managers, planners, and citizens, regardless of their social and economic backgrounds, social class, gender, etc. This concept is encapsulated in the notion of the right to the city. However, implementing this concept can pose challenges in smaller cities with more unfavorable conditions. Hence, this research aims to introduce a model for actualizing the right to the city based on the Analytical Network Process (ANP) in the rural cities of western Mazandaran. The current study is categorized as applied research. The statistical population for this study comprised urban experts (chosen through the Delphi technique with a sample size of 25). Alongside on-site observations, information was gathered utilizing the fundamental maps of the country's mapping organization and studies focusing on the three cities of Baldeh, Kejur, and Pol (Kham-shahrs in the western part of Mazandaran province). The Analytical Network Process (ANP) method was employed to process and analyze the data, leading to the extraction of a balanced supermatrix using the Super Decision software. Following various steps, the final priorities of indicators and options for realizing the right to the city were determined. The results of the network analysis (ANP) of the dimensions of realizing the right to the city in the western cities of Mazandaran province indicate that the physical-biological dimension holds the highest weight and importance (0.1970). It is trailed by the economic dimension (0.1725) and the social and cultural dimensions (with a final weight of 0.0847). Among the criteria for realizing the right to the city in the western cities of Mazandaran province, the right to self-determination carries the most significance with a weight of 0.1461, followed by environmental rights (0.0943) and the right to a sustainable city economy (0.0840).