Dr Mohammad Shali, Hosna Emamzadeh,
Volume 0, Issue 0 (3-1921)
Abstract
Informal settlements, as one of the most important challenges of urban management in Iranian metropolises, require the adoption of new approaches with an emphasis on public participation and a community-based approach in the field of local planning and development. Within this framework, facilitation offices have been established in some informal neighborhoods with the aim of raising awareness and empowering residents, strengthening the relationship between official institutions and the local community, and improving social, economic, and physical indicators. However, the effectiveness of these offices in practice has been less evaluated structurally and empirically. The present study aimed to analyze the performance of facilitation offices in four neighborhoods of Tabriz metropolis, focusing on its relationship with empowerment, social participation, and physical, economic, and social outcomes.The research method is descriptive-analytical and applied. Data were collected in the field using a researcher-made questionnaire from 396 residents of neighborhoods with facilitation offices in 1401 and analyzed using structural equation modeling in SmartPLS software. The results showed that the performance of the offices had a direct effect on empowerment with a coefficient of 0.907 and on local participation with a coefficient of 0.636. Participation also played a significant mediating role in improving social indicators with a coefficient of 0.438, economic indicators with a coefficient of 0.294, and physical indicators with a coefficient of 0.266. Also, educational measures, transparent information, and interaction with local institutions were among the most important influential factors in the neighborhood development process. Accordingly, the research findings can be a basis for reviewing urban policies and creating participation-based institutions in the process of recreating and developing informal settlements
Mis Zahra Asgari Gandomani, Mr Hamid Roodbari, Mr Yaghoob Mohammadi,
Volume 25, Issue 79 (12-2025)
Abstract
Green marketing has emerged as a significant area of interest, particularly among sports consumers who express concern regarding environmental issues and demonstrate a willingness to purchase eco-friendly products. Nonetheless, the actual sales of such green products remain below expectations. Consequently, this study aims to examine the influence of environmental factors—including attitude, concern, and sense of environmental responsibility—on the purchasing intentions of environmentally conscious sports consumers. The present survey study gathered data from 384 Iranian students through a seven-point Likert electronic questionnaire comprising 27 items. Participants were selected using a simple random sampling method. A total of 390 questionnaires were distributed, with 384 deemed valid for analysis. The data were analyzed using PLS software to assess the reliability and validity of the model, as well as to test the hypotheses of the structural model. Findings reveal that environmental attitude serves as a significant driver of consumers' green purchasing behavior. Furthermore, a statistically significant relationship was identified between environmental responsibility and green purchasing behavior. However, no statistically significant relationship was found between environmental concerns and green purchasing behavior. Additionally, the relationship between individual green values and environmental attitude, environmental concerns, environmental responsibility, and green purchasing behavior was statistically insignificant. To leverage these insights, companies should cultivate a positive image of environmental responsibility for their products through strategic branding initiatives. This approach could enhance consumer support among those who prioritize the purchase of environmentally friendly products.
