In order to achieve a sustainable competitive advantage to overcome the prevailing have been proposed competition between cities, various strategies; Urban branding is one of these strategies. Urban branding is considered as an important asset in the development of the city as well as an effective tool to differentiate, improve the position and increase the influence and prestige of the city. This study was conducted to investigate the effect of the Sense of place and quality of green spaces in urban branding. The present study is applied in terms of purpose and descriptive-analytical in terms of method. In order to collect the required data and information, library and field methods and questionnaire tools were used. The statistical population of the study consists of citizens living in Tabriz; the sample size was estimated 384 people using Cochranchr('39')s formula. SPSS and Lisrel software were used to analyze the data. The results showed that the Sense of place and quality of urban green spaces has a positive and significant effect on urban branding. It was 0.37. According to the value of the obtained path coefficient, the effect of the Sense of place is greater than the quality of urban green space in urban branding.

Today, the process of developing and constructing educational spaces tends to be more inclined to physical dimensions and is painted against human beings and their characteristics. The result is a disconnect between the students' relationship with the schools in particular and the educational environment in general. As such, they consider their students to be less part of the high school and feel less attached to it. The purpose of this study is to focus on designers 'view of the semantic levels of the school environment that can influence students' sense of place. The research method was descriptive, analytical and survey using spss software and Lisrel 8.8. This study uses the confirmatory factor analysis technique to determine whether the number of factors and loads of variables measured on these factors are consistent with what is specified in the theory. According to the results of confirmatory factor analysis, the standardized coefficients are acceptable and relatively large. Through the SEM structural model, it was estimated that the highest correlation and consistency between subjective factor with factor loadings of 0.76 and physical component rank second. With a factor load of 0.63 and finally the educational component with a standard coefficient of 0.58 establishes and promotes a sense of  belonging in high schools. At the end of the conceptual model the research was mapped using structural equation modeling and by regression it was concluded that subjective, physical and educational components predict 43% of the variance in sense of belonging in Tehran high schools.

The present study in dealing with the problem of weakening the connection between human and place in todaychr('39')s cities, is trying to examine the theories derived from the approaches of phenomenology and environmental psychology. The research method in the present study is a descriptive-comparative survey based on a documentary study and a questionnaire ". According to the statement of the problem and the choice of two zones 1 and 18 as a case study, Tajrish in District 1 and Shahrak-e-Valiasr in District 18 of Tehran were selected as a case study based on situational sampling. According to the type of research (descriptive -survey), 100 residents of Tajrish and 120 residents of Shahrak-e-Valiasr were selected by simple random method. Dependent variable is "Residentschr('39') mental image of urban places" (twenty indicators derived from theories proposed in phenomenological and environmental psychology approaches) and independent variables are including respondent individual characteristics (age, gender, occupation, education, marital status,…) . The respondent and the mentioned factors, the strengths and weaknesses of the twenty indicators should be identified and strategies should be proposed to improve the constructive dimensions of the mental image in the case studies. Statistical analysis of the data obtained through the questionnaire indicated that Despite the significant difference between the satisfaction of the components of the mental image in these two neighborhoods, There is a correlation between the individual characteristics of the respondents and the satisfaction of the mentioned components in both