Tourism quality is important factor so that influence in return of tourists. Hence, it needed to be developed tourism quality due to stimulate domestic and foreign investment, increase business, and improve economic and social conditions. This study has an applied perspective relevant to type, and has an analytical approach pertaining to descriptive method. Using a questionnaire and taking the reliability of the data into account, the Cronbach’s alpha coefficient (0.834) and content validity, the data and required information were collected; and analyzing the number of 354 forms referring to the Darband restaurants were performed, with respect to documentary research and fieldwork in the sample tests. Based on facts collected due to satisfy consumptions; we found some gaps including, the widest gap of QoSs is relevant to tangibles with average distance -0.33, and narrowest gap of QoSs is pertaining to responsiveness with average distance 0.34. In next step, using Kano model we categories’ QoSs, and the results, based on customers’ respond, shown that 6 features categorized as “attractive,” 5 features categorized as “one-dimensional,” 6 features categorized as “necessary,” and 2 features as rest of 19 characteristics categorized as “unconcerned.” Eventually, according to the findings performed an inspection due find out about a relation over the Spearman correlation, and education, and income.
 

Training is one of the most convenient, and fastest ways to enable a society. Rural administrators are no exception; therefore, in order to achieve sustainable rural development, it is essential to enable Dehyars (rural administrators) through education and training courses. Accordingly, to improve Dehyar’s performance, they are provided with some training courses held by various organizations dealing with rural issues. Therefore, measuring the quality of training services is a prerequisite for improving the quality of training services and their performance. The research was conducted in a descriptive-analytic method. The population was comprised of all Dehyars in Nasrabad District, Torbat-e-Jam County. Nevertheless, due to small number of the participants, all Dehyars were included in the study. According to the results of the correlation test, both dimensions of ‘expectations’ and ‘perceptions’ have a positive and significant relationship with the individual characteristics of the Dehyars. The results of single sample t-test indicate that the mean of respondents' views in two dimensions of perceptions and expectations from training services is moderate to high. Further, according to the gap analysis (using the SERVQUAL model), in all aspects of the quality of training services, there is a negative gap between the perceptions and expectations of the Dehyars from training services. Nevertheless, the most important component which met the expectations of Dehyars about training services was related to accountability dimension; therefore, it is proposed to reduce the gap through organizing the workshops and training courses in an independent location with adequate equipment for the staff and instructors. It is also recommended to consult the Dehyars to see what courses they need.

 Both visual and service quality of urban landscape play an important role in the process of visual visibility assessment and effectiveness of these services as well. Given the fact that the existence of dead, cold, and soulless spaces in cities is affected by heterogeneity and visual contamination that is free from eye-catching and desirability. Therefore, this research seeks to evaluate the visual quality of the urban landscape of the Eil Goli district of Tabriz through the scale of the SERVQUAL tool. Understand the gap between the current situation and the expectations of Tabriz people on the 45-meter of El-Goli Boulevard towards the visual quality of the urban landscape; to realize the views and preferences of Tabriz citizens regarding the visual quality of urban landscape for the 45-meter El-Goli Boulevard in order to eliminate the weaknesses while improving its visual quality, taking into account the priorities and preferences of the people and to provide informative background for decision makers to improve the urban landscape design of Tabriz. So, data collection is carried out through the various sources in a comparative-analytical manner, using the documents, records and reports. The research statistical society includes citizens, specialists and experts and managers of the Department of Parks and Municipality of District 2 in this area which totally 310 questionnaires used for data collection. A questionnaire, expert analysis and library analysis will be carried out in the field observations for two sides of the El-Goli 45-meter Boulevard. The SPSS software, Klomgroph-Smirouph and One-way ANOVA used for analyses, checking the normal distribution of variables and comparing the five dimensions of service quality respectively. The results of the study indicate the relative satisfaction of the three groups under study. Also, some suggestions presented in order to increase urban satisfaction for the 45-meter boulevard of El-Goli, Tabriz city