Showing 2 results for Tabriz.
Mr Salman Feizi, Dr. Rahim Heydari, Dr. Shahrivar Rostaei,
Volume 20, Issue 59 (12-2020)
Abstract
Tourism is an strategy for increasing the community revitalization of encouraging social revival and improving living conditions in urban areas. Accordingly, urban development planners focus on new tools in their planning strategies to achieve these benefits and move towards new concepts such as branding. Such an approach has added to the importance of branding in urban tourism development. In this research, efforts have been made to evaluate the impact of branding on tourism development and its dimensions in the Tabriz metropolitan area. The present study based on the purpose is the applied research and in terms of method is descriptive-analytical research. The statistical population of this study is tourists entering the city of Tabriz in 2018. The required sample size was considered using Cochran formula and 384 people. The questionnaire used in the research has been constructed by the researcher whose indices are derived from relevant studies and literature and then localized. Validity and reliability of the research model and analysis of the data were done using structural equation modeling and confirmatory factor analysis in Smart PLS software. The research findings showed that destination branding has a positive and significant impact on the development of urban tourism and its dimensions (perceived value and benefits, support and participation and sustainability of tourism development) in Tabriz metropolitan area. The results also indicated that the branding of urban tourism destinations in metropolitan cities could increase the support of tourism through increased value and perceived benefits, thereby contributing to sustainability.
Dr. Hassan Mahmoodzadeh, Mr Musa Vaezi, Mrs Rahimeh Rostami, Mrs Maedeh Bakooyi,
Volume 22, Issue 65 (6-2022)
Abstract
Considering the unfavorable environmental conditions of cities, the shortage and defects of open and green spaces in metropolitan cities, the need to pay attention to parks and green spaces of the city in terms of ecological and social functions of these spaces has been discussed more than before. For this purpose, this research has been investigated. And ecological analysis of regional parks in Tabriz city. The present research is analytical-descriptive in terms of its purpose. The information was collected in both documentary and field and analyzed using the GIS. The statistical population of the study is Tabriz Parks and Samarkand Pars in Tabriz, including Eagly Parks, Bagh Misha, Shams Tabrizi and Eram Parks. The methods and tools used for collecting and analyzing information in this research are questionnaire, ARC.GIS software, ANP network analysis method and MC-SDSS function and SAW method in GIS. Evaluating ecological indicators in four major axiological areas and ecological, environmental, cultural-educational and access design. For these indicators, criteria have been considered. Using the questionnaire, the importance of these criteria was obtained and the weight of the criteria was calculated by ANP method. In the studied parks, according to the results of the geological survey, the Eagle Park is in ecological terms, and the Shams, Baghmehisheh and Eram parks are in the next ranks, and the point is the inappropriate situation of the Eram Park and Baghmehisheh Parks, especially Eram, in comparison with other parks. It needs to adopt appropriate policies in this regard to improve its situation.
