The real world has been created of extremely complex mosaics. The regional analysis entails the study of the mechanism of the processes involved in systems that are capable to explain the emergence, growth and decline of a region, but like any other geographic research, doing comparison in such a study is inevitable. The cities of the world are now the homes of more than half of the world’s population. Perhaps the most important global challenge of our age is to make sure that whether the planet remains habitable and provides sufficient resources for future generations. In this study, a descriptive-analytic method has been used to analyze the effects of information and communication technology in urban sustainable development in west urban areas of Kermanshah province. The statistical population of the study consisted of 184642 people that 386 individuals were randomly selected as the sample. The required data were collected by documentary-library method and field study and analyzed and processed using SPSS software and variance analysis model. The results showed that the cities of Qasr-eShirin, Gilan-e Gharb, KerendGharb, Sarpol-e Zahab and Islam AbadGharb obtained the first to fifth ranks respectively in terms of the affectability from information and communication technology in sustainable urban development.

In the contemporary century, with increasing development of technology, one of the challenges of contemporary architecture is to find its relationship with the culture. New technologies from industrialized countries with developmental goals are imported in an uncontrolled process. In contemporary Iranian architecture, technology has had a serious presence in various fields. The main purpose of the research was to investigate the cultural transformation of contemporary buildings in Tehran according to the application of technology. Due to the variety of types of use, this study focused on official complex compared to the two periods before and after the Islamic Revolution.The research method used in this research is combined (quantitative-qualitative). First, the components of technology and culture in accordance with contemporary architecture in the office buildings of Tehran have been developed by qualitative research method, then by quantitative research method, the relationship between key factors involved and the share of each component has been investigated. To examine the hypothesis, the relationship of three variables of culture, technology and architecture has been identified. In this study, cultural developments have been evaluated in two dimensions: mental and objective components. The results show that the effects of metamorphosis have had the greatest impact on the objective components of culture, including individual and social strata.Finally, the issue of technology application in contemporary office buildings in Tehran with a culture-based approach has been proposed in the form of a strategic model that will lead to the correct application of technology in office buildings in Tehran.

Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond the reach of purely quantitative or qualitative studies. . In this regard, simulation can come with the help of the humanities and identify the factors influencing the development of internal marketing. In this study, using the systems dynamics approach, factors affecting the success of internal marketing were investigated. The statistical population is all marketing experts at Fiberglass. Primary data were obtained through interviews with them and secondary data from company documentation. Dynamic drawing and modeling and final loop identification through VENSIM PLE software Four key loops were identified for the dynamic internal marketing model that included customer orientation, knowledge, satisfaction and motivation. And the results showed that if the identified four loops were supported and developed, internal marketing would have a high growth. Among these factors, customer orientation became more important to be achieved by developing a culture of customer orientation in organizations.