One of the contemporary approaches to tourism is the use of virtual space and information technology in tourism, which has created a new attitude to tourism and removed the boundaries between the real world and virtual space. In this regard, the aim of the current research is to investigate the capabilities of virtual space in the development of tourism in Konarak County. This research is "applied" in terms of its purpose and "descriptive-analytical" in terms of its nature and method, and the method of collecting information is "documents and survey (questionnaire)". The statistical population under study is in the field of experts, and 35 people were selected as a sample using the two-stage Delphi method. The content validity of the questionnaire was calculated and confirmed by the professors and its reliability with Cronbach's alpha test at the level of 0.852. To analyze the data, a sample T-Tech test, path analysis and DEMATEL technique were used. The results of the sample T-Tech test showed that the virtual space with an average of 4.22 is more than the base limit (3), so the virtual space has influenced the tourism development of Konarak County. The results of the path analysis indicate that information technology infrastructure with a factor of /608 has the greatest impact and e-commerce with a factor of 250/ has the least impact on the tourism development of Konarak County. The results of the DEMATEL technique showed that among the indicators affecting the tourism of Konarak County, the telecommunication platform index with the value of 5.971 has the most interaction and the information index with the value of 5.671 has the least interaction, the social network index with the value of 1.402 is the most effective factor. And the telecommunication platform index with the value of 2.088 is the most influential factor. According to the results, it can be concluded that by creating technological infrastructure and introducing the attractions of Konarak County through programs such as (TV, news sites, etc.), an important step was taken in the direction of the development of this city.
 

Tourism is an strategy for increasing the community revitalization of encouraging social revival and improving living conditions in urban areas. Accordingly, urban development planners focus on new tools in their planning strategies to achieve these benefits and move towards new concepts such as branding. Such an approach has added to the importance of branding in urban tourism development. In this research, efforts have been made to evaluate the impact of branding on tourism development and its dimensions in the Tabriz metropolitan area. The present study based on the purpose is the applied research and in terms of method is descriptive-analytical research. The statistical population of this study is tourists entering the city of Tabriz in 2018. The required sample size was considered using Cochran formula and 384 people. The questionnaire used in the research has been constructed by the researcher whose indices are derived from relevant studies and literature and then localized. Validity and reliability of the research model and analysis of the data were done using structural equation modeling and confirmatory factor analysis in Smart PLS software. The research findings showed that destination branding has a positive and significant impact on the development of urban tourism and its dimensions (perceived value and benefits, support and participation and sustainability of tourism development) in Tabriz metropolitan area. The results also indicated that the branding of urban tourism destinations in metropolitan cities could increase the support of tourism through increased value and perceived benefits, thereby contributing to sustainability.

This study aims at organizing the city of Poldokhtar in the city of Kashkan. Using this element of natural value, the city is being restored and organized, and its potential for tourism and development of tourism and economic prosperity is to be used. The paths of the rivers within the city can be used as a linear route, and can be used as a sustainable urban tourism axis. In the case of the spatial and spatial organization of the rivers for such a purpose, various, yet standardized patterns for shaping and managing the length of rivers can be used. Finally, the findings of library studies and the results of a field survey were distributed through a questionnaire and SPSS software using the Cronbach's alpha coefficient, the coefficient obtained in this study was equal to 8,377, which indicates the appropriate credit for Data collection. In the final stage, using the AMOS software and the structural equivalence method, the relationship between the main components of the research and the constituent variables has been analyzed and analyzed. The range of results showed that the most important strategy for creating urban river tourism in Poldokhtar is the attempt to create a social and secure environment with facilities and ease of access and special emphasis on environmental and ecological issues. For this reason, the main criteria for design based on local capabilities are defined. It should be noted that in the social, recreational, historical and environmental areas the same procedure is used, which means that all the spatial and spatial regulation strategies and parameters of the river in line with the native nature and the needs of the people living in the area and in A word of the users of the project has been used.