In order to achieve a sustainable competitive advantage to overcome the prevailing have been proposed competition between cities, various strategies; Urban branding is one of these strategies. Urban branding is considered as an important asset in the development of the city as well as an effective tool to differentiate, improve the position and increase the influence and prestige of the city. This study was conducted to investigate the effect of the Sense of place and quality of green spaces in urban branding. The present study is applied in terms of purpose and descriptive-analytical in terms of method. In order to collect the required data and information, library and field methods and questionnaire tools were used. The statistical population of the study consists of citizens living in Tabriz; the sample size was estimated 384 people using Cochranchr('39')s formula. SPSS and Lisrel software were used to analyze the data. The results showed that the Sense of place and quality of urban green spaces has a positive and significant effect on urban branding. It was 0.37. According to the value of the obtained path coefficient, the effect of the Sense of place is greater than the quality of urban green space in urban branding.

The purpose of this study was to determine the spatial pattern of urban green space distribution applying the Network Analysis Process Model (ANP) and VIKOR (Case Study: District 5 of Tehran). After the Islamic Revolution, due to various reasons such as overflow of population to Tehran from the central and southern regions and the flood of refugees to Tehran, it has faced with the increase in population and development, which makes it important to study the distribution of green space in different parts of the city. Two types of questionnaires were used. The first questionnaire was completed by available sampling method from the participants in the parks of the area. The results were then analyzed using the VIKOR model. The second questionnaire was distributed among the relevant experts and analyzed using the ANP method. Considering the fact that the factors such as appropriate equipment, size and suitability for children had the highest weight, it is suggested that places for green space in the studied area should be determined in order to increase the number of green spaces. It is because, location was mentioned as an important factor. This can be achieved through the construction of parks in places close to residential areas away from military and arterial locations. Areas 5 and 2 suffered from the lack of green space and residents' dissatisfaction with the green space, thus being recommended; these are the first areas to increase green space and improve it by the municipality of the region.

Irregular and unstable urban development has increased marginalization, destruction of urban green areas and increased demand for urban land, which in itself has led to the disappearance of urban green spaces and land use change of such lands and is possible. Cause certain global environmental problems such as the formation of urban heat islands, because urban green space is one of the important models in achieving sustainability in urban space and the physical and natural fit of the city. At the same time, the protection of the environment and urban green space is the main pillar of sustainable development, which has been discussed in developed countries for decades and in recent years has been highly regarded by planners in developing countries. The present study, in terms of Weberchr('39')s applied and developmental purpose, is a descriptive-analytical descriptive survey or field study in which the researcher-made questionnaire tool is used and the existing maps of urban green space are used. The purpose of this study is to explain the role of green space in coastal cities in attracting tourists with the approach of sustainable environmental development in the coastal city of Noor, but in addition to the main purpose of the sub-objectives, the researcher The results also increase the per capita urban green space, increase the number of urban tourists, prevent environmental damage and increase the income of the citizens of the coastal city of Noor.