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Recognizing the benefits and advantages of tourism development has created a kind of competition to attract these benefits among cities. To achieve these benefits, urban policymakers have focused on new tools in their planning strategies and taken steps to use new concepts such as branding goals. Such conditions have made the position of destination branding as an influential factor in the development of urban tourism important and vital. Urban branding is a powerful tool in the hands of governments to attract visitors and investors and thus economic growth and prosperity. Of course, it should be noted that establishing an urban brand strategy is not an easy task. The most important problem in relation to tourism and urban branding is the tourism infrastructure and socio-cultural identity of today's cities, which affects tourism destinations. The purpose of this study is to develop the brand of Zanjan city with a focus on tourism destinations. In this regard, using a set of quantitative and qualitative tools and questionnaire and interview tools, an attempt was made to introduce a city brand appropriate to the identity and tradition of Zanjan. Based on this, the urban brand "Zanjan, the pristine city of culture and religion" was selected as the tourism brand of this city, and finally suggestions and policies were presented to promote tourism in Zanjan. The results and achievements of this research lead to providing a sustainable model for the establishment, promotion and protection of the tourism brand of Zanjan city and middle scale cities.
 

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Undoubtedly, the development of tourism in any region requires a precise identification of the area and the provision of facilities and services needed by tourists, which is essential for the purpose of planning at all levels in order to achieve the successful development of tourism. This research deals with the pathology of service provision and prioritization of tourist destinations in terms of tourism potential in Zanjan province. The research was a combination of qualitative and quantitative, which was the method of collecting information in the form of interviews and questionnaires. In order to analyze the interviews from MaxQuda, the hierarchical analysis model was used to evaluate the criteria and the geographic model was used for the geographical distribution of tourist destinations. According to the findings of the research, Zanjan province, despite having suitable capacities for tourism, suffers from many problems such as lack of facilities, instability in policies to improve the quality of tourism services, and lack of management and planning in tourism development, and has not yet enjoyed proper progress in this field. The low general level of services and inconsistency in planning and different views on tourism are the two main problems of the tourism services sector in Zanjan province. But according to the geographical distribution, tourist destinations: Soltanieh dome, gen chimneys, Angoran mine, Oljaito ecotourism resort, Soltanieh ecotourist resort, boutique hotel, Zulfaqari mansion, El Daghi, Seyed Mohammad bridge, Zanjan Jame Mosque, Khedevi house, colorful mountains in the first cluster This means that the tourist destinations in question are surrounded by high capabilities and more population, which should be placed as priority areas in the planning and development of services.
 

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One of the unique properties of northern landforms of zanjanrood catchment is having smooth surfaces that have been interrupted by deep valleys. Rivers that don’t have a wide catchment upper their front mount are running in parallel deep valleys that the topographical situations don’t let them to receive around surface runoffs. This situation has made them to move in parallel form and not to join with each other. In some parts of sub basins, the water dividing line had been incorporated with the beach of main river valley (Sohrein River). The extent of catchments upper the mount front is not in a situation that let to dig valleys that sometimes exceeded to hundreds meters deep. These valleys had kept their primary height differences than it’s around. According to these properties, the style of formation and their evolution was considered as a geomorphological point. To get the answer, topographic and geologic maps and satellite images was made, and traced the geomorphologic effects of faults and corrected in different field works. Evaluation of tectonic activity in area, have been estimated by using Morphtectonics indicators of asymmetric factor (Af), integral hypsometric curve (Hi), valley floor width-to-height ratio (Vf) and transverse topographic (T). Relative Active Tectonics Index (LAT) showed the whole basin high activity (class2). Based on the Af index uplift have been attributed to the right bank in Sohrin and Sarmsaqlv basins and in Qracharian sub-basin to the left bank. Which states that the center of Neotectonic power center located in the place between the three sub-basins?

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Social capital including values such as trust and cooperation and solidarity in a residential zone is a concept that has been very important and critical in the process of urban renewal in recent decades. The aim of the present study was to measure the degree of social capital and to investigate the relationship between social capital and physical interference pattern and continued motivation of residence. And it also tries to identify the type and extent of the relationship between social capital with the increased participation and the rate of the implementation of urban renewal projects, on the other hand. The present study is a survey –based research. It is descriptive - analytical. The conceptual questionnaire was used as an instrument in this study. Formulation of theoretical foundation was based on library resources. The population of the present study consisted of all the inhabitants living in Zanjan old texture (family heads) that was 46150. Using multi-stage random sampling was used and 330 samples were selected using Cochran formula. The results showed that the Zanjan old texture residents have the social capital above average; nearly it was true in all of its components. Also significance relationship does not exist between social capital and the renewal of old urban texture. Due to various factors including lack of trust in the body of urban management, lack of reinforcing the planning of required effective variables, residents are uncertain and in doubt on the issue of renewal and improvement of urban old texture. So, it emphasizes on the importance of planning in this area.

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While women account for about half the population of rural areas, they have always been considered as vulnerable populations of the community. Considering empowerment and its effective factors can increase their participation in livelihoods and increase their ability to help increase their family income. Therefore, the aim of this study was to investigate the factors and drivers that affect the empowerment of rural women. The present research is a descriptive-analytical one. The data gathering tool was a questionnaire and interviewed with rural women in Zanjan. The statistical population includes rural women in Zanjan city (N = 43559). Using Cochran's formula and quotient sampling, 381 women over 20 years old were selected as samples. Data were analyzed using one-sample t-test and binary logistic regression tests. The results showed that among the 29 variables in the study, 14 variables significantly had a significant relationship with the empowerment of rural women in Zanjan. Accordingly, economic factors (0.1171), psychological (0.197) and personal factors (109.10) had the most effects on empowerment of rural women (dependent variable). The results of this study can be used to identify the factors affecting the empowerment of rural women and removing the barriers related to it in the villages of the region and in general in the villages of the country.

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This paper focuses on convergence with the measures and activities of the global assemblies in order to promote the resilience of cities against earthquakes and to pay attention to their physical- skeletal development process, to analyze the resilience of the city of Zanjan and to design scenarios against the earthquake hazard.   The criteria used in order of priority and importance include: type of structure, building quality, building life, number of floors, occupancy level, enclosure coefficient, building density, grading, distance from the fault, number of units in the building, user adaptability, slope and facade Building, Which are applied in the three earthquake resilience scenarios after analytical hierarchy analysis (AHP) based on (relation No. 1).
According to the maps drawn from the scenarios, the resiliency rate in the central and southern parts of the city was weak and very weak and as far as we move north, west, and east, we increase the amount of physical resilience of the area. However, no resonance images in the scenario maps show any area with a very resilient domain. As in Ramallah scenarios 7 and 8, the resilience is in a non-resilient and very weak domain. The analysis shows that, according to the maps in any of the areas, there is no stability in the resilience That is, no area in the assessment of all criteria is resilient.

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This study was designed to investigate the impact of perceived security and perceived value on tourists' spatial attachment. The present study is of applied purpose and of descriptive-analytical method. Libraries and field methods were used to collect the required data and data. The statistical population of the study consisted of tourists coming to Zanjan province. The sample size of the study was estimated to be 384 people using Cochran formula. The reliability of the questionnaire was measured by Cronbach's alpha and the combined reliability coefficient (Cr). The validity of the questionnaire was confirmed by face and expert validity and divergent validity by calculating the mean variance index. SPSS and LISREL were used for data analysis. The results showed that the sense of security and perceived value had a significant and positive effect on tourists' spatial attachment.

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 only be implemented when the aforementioned land uses have balanced distribution across the city. In this regard, the present study is to investigate and evaluate learning land uses from the perspective of spatial justice for attain of the learning city approach in Zanjan; And the main goal of this research is to find out the spatial equilibrium in the distribution of learning land uses of Zanjan city, in order to develop the learning city approach. The research method was descriptive-analytical and data collection has done by using the library-documentary method. In addition, in order to analyze the findings, after describing the basic concepts of the learning city and taking into account the principles and indicators governing it, from two indicators of capacity and social justice have been used in the framework of comparing per capita and desirable levels, Nearest Neighborhood (NN) and entropy techniques. The results of the analysis of the distribution of learning land uses in the current situation indicate that the distribution of these land uses in the city are concentrated and clustered, with spatial imbalances. In such a way they show very high qualitative and quantitative differences between the three urban areas, especially indicated in the eastern margin of district two. Such a problem has hampered the development of the learning city approach in Zanjan and has resulted in the concentration of these services in the center of the city and their shortage in the peripheral areas as made a profound inequalities between the residential areas of the city. Therefore, the results of the research provide suggestions for reorganizing learning land uses to establish a spatial justice approach at the city level.

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A sense of belonging to an environment is an emotional connection that takes place between people and the external environment. Many studies have shown that the existence of this connection and its deepening between the person and the environment has a significant role in promoting the physical environment and the emergence of positive social behaviors. Therefore, recognizing the sense of belonging and the factors affecting it and ways to improve it is one of the issues that can lead to the improvement of living conditions and physical environment. Among the many factors that affect the sense of belonging, the time factor as one of these factors can be effective from two perspectives; Duration of residence and age of the environment. In this study, while researching the effect of each of these factors on the sense of belonging of residents, a comparison between these two factors and the intensity of the effect of each on the sense of belonging has been done. The present study is applied in terms of purpose and descriptive-analytical in terms of method. In order to collect the required data and information, library and field methods and questionnaire tools were used. The statistical population of the study consists of citizens living in the six studied neighborhoods in Zanjan. The sample size was estimated to be 300 people using the Cochranchr('39')s formula. SPSS software was used to analyze the data. The results showed that the sense of belonging in the study areas is moderate to low. The results also showed that the duration of residence and the age of the environment have a positive and significant effect on the sense of spatial belonging and its components. Among the variables, the effect of the environment variable on the sense of spatial belonging is greater than the length of stay, so that the age of the environment predicts 27.1% of the variance of the variable of spatial belonging.