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Showing 3 results for Service Quality
Presentation a Road Map of Service Quality for Travel Agencies by SERVQUAL and REMBRANDT
Dr Amir Karbassi Yazdi, Dr Bahar Beishami,
Volume 19, Issue 54 (9-2019)
Abstract
The aim of this research is to identify and prioritize impact factors of service quality in Tourism Industry. Today, Tourism knows as the most important factors for incoming of countries and Iran is one of the 10th best countries about site seeing. Hence, based on rules, the dependency of Iran’s budget on oil have to decrease. The trip is one of the most important things for each Iranian's family. Therefore, the quality of services in the tourism industry can effect on the quantity of trips. So, these factors must be identified and then the rare resources of travel agencies are allocated to them. One of the evaluation models of service quality is Servqual that has 5 criteria such as reliability; responsiveness; assurance; empathy and tangibles which each of these criteria has sub-criteria. Travel agencies can implement this model and evaluate the service quality of them. But after identification of these factors, allocation of these rare resources such as HR, budget, time for implementing improvement programs is the most important factors for each agency. Hence, for allocating rare resources of travel agencies, Rembrandt method is used. Statistics society of this research is all passengers who travel in other in the internal or external city of Iran during Esfand month. This research is done by survey and sampling did by random. The result shows that among five criteria, sympathy criterion has high priority and among sub-criteria, creating trust in customer has high priority.
 
An analysis of the quantity and quality of tourism services in Zanjan province
Dr Mahdi Charaghi, Dr Hossein Tahmasebi Moghaddam, Master's Student Mohammad Reza, Nemati, Phd Saeed Nasiri Zare,
Volume 25, Issue 78 (9-2025)
Abstract
The advancement of tourism in any region necessitates a thorough understanding of the area's potential, alongside the provision of requisite facilities and services for tourists. Effective planning at all levels is essential to realize successful tourism development. This research investigates the challenges associated with service provision and ranks tourist destinations based on their tourism potential in Zanjan Province, Iran. The study employs a mixed-methods approach, integrating qualitative and quantitative techniques, with data gathered through interviews and questionnaires. Interview data were analyzed utilizing MaxQDA software, while the Analytical Hierarchy Process (AHP) was applied to evaluate criteria, and geographic modeling was employed to assess the spatial distribution of tourist destinations. The findings indicate that Zanjan Province, despite its considerable tourism potential, contends with multiple challenges, including inadequate facilities, inconsistent policies aimed at enhancing tourism services, and insufficient management and planning for tourism development. These challenges have impeded the province's progress in the tourism sector. Two primary concerns identified are the overall low level of services and the lack of coherence in planning and perspectives regarding tourism development. Nonetheless, the geographical distribution analysis identifies several high-potential tourist destinations, including Soltanieh Dome, Gen Chimneys, Angoran Mine, Oljaito Ecotourism Resort, Soltanieh Ecotourism Resort, Boutique Hotel, Zulfaqari Mansion, El Daghi, Seyed Mohammad Bridge, Zanjan Jame Mosque, Khedevi House, and the Colorful Mountains. These destinations, classified within the first cluster, are distinguished by their high tourism potential and accessibility, attributed to their unique features and proximity to populated areas. Consequently, they warrant prioritization in service planning and development initiatives. In conclusion, while Zanjan Province possesses substantial tourism potential, it is imperative to address systemic issues such as inadequate facilities, inconsistent policies, and poor management to foster sustainable tourism growth. Prioritizing high-potential destinations can establish a foundation for targeted development, enabling the province to enhance its tourism services, attract a greater number of visitors, and achieve long-term success within the tourism sector.

Investigating the Impact of Destination Image and Quality of Services on the Competitiveness of Tourism Purposes: Tabriz City
Fereydoon . Babaei Aghdam, Rahim Rahim Heydari Chianeh, Qassem Rahimifard,
Volume 25, Issue 79 (12-2025)
Abstract
The objective of this study was to examine the impact of destination image and service quality on the competitiveness of tourism destinations, specifically focusing on Tabriz city. This research is classified as applied in terms of its purpose and analytical in terms of its descriptive methodology. The statistical population comprised incoming tourists to Tabriz, with a sample size estimated at 384, calculated using Cochran's formula for an infinite population. To gather field data, a researcher-developed questionnaire was employed, the validity of which was confirmed by subject matter experts. The reliability of the instrument was assessed using Cronbach's alpha and composite reliability, with the results affirming the questionnaire's reliability. Data analysis was conducted utilizing SPSS and LISREL software. The findings indicated that both destination image and service quality exert a positive and significant influence on the competitiveness of tourism destinations. Furthermore, the path coefficient analysis demonstrated that the impact of destination image on the competitiveness of tourism destinations was greater than that of service quality.

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This work is licensed under a Creative Commons — Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)