Volume 14, Issue 27 (8-2024)
JRSM 2024, 14(27): 246-273 |
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ghavami komleh F, nazari R, shajie R. Designing Demand Stimulation Theory For Sports In Iran Society By Mix Method. JRSM 2024; 14 (27) :246-273
URL: http://jrsm.khu.ac.ir/article-1-3068-en.html
URL: http://jrsm.khu.ac.ir/article-1-3068-en.html
1- Ph.D student, Department of Sports Management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.
2- Associate Professor of Sports Management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran. ,nazarirasool@yahoo.com
3- Assistant Professor of Sports Management Department, Payam Noor University, Tehran. Iran.
2- Associate Professor of Sports Management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran. ,
3- Assistant Professor of Sports Management Department, Payam Noor University, Tehran. Iran.
Abstract: (2788 Views)
The main purpose of this study was to Designing a model to stimulate demand for sports in Iranian society. In so doing, a sequential exploratory mixed methods research was used. Thus, the data were collected in two phases: In the qualitative section, using the grounded theory method, through a semistructured with 16 managers and university experts, the data were collected and obtained using the Strauss and Corbin systematic design with MAXQDA, demand stimulation codes and components. The questionnaire was designed based on the findings from the qualitative stage. In order to validate the model, the newly developed questionnaire was administered through the participation of 384 managers, experts and athletes of the entire Iranian community and showed the research findings. The highest predictor of demand stimulation model is related to process strategy with a value of 0.78 and the lowest percentage is related to the axial phenomenon with a value of 0.51. Also the validity of the research model, Structural equations were measured through the model indices, the results of which indicated an acceptable fit for all the mentioned indices.
Keywords: Demand Stimulation, Sport Institutionalization, Sport, Health-Oriented Sport, Grounded Theory Approach
Type of Study: Research |
Subject:
sport management
Received: 2023/11/17 | Accepted: 2024/04/12 | ePublished ahead of print: 2024/04/12 | Published: 2024/08/31
Received: 2023/11/17 | Accepted: 2024/04/12 | ePublished ahead of print: 2024/04/12 | Published: 2024/08/31
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