Volume 14, Issue 52 (Summer 2025)                   serd 2025, 14(52): 83-102 | Back to browse issues page


XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Nazeri F, Ghafari S R, Gandomkar A, Saberi H. Exploring the Effects of Ecotourism on Entrepreneurship Indicators in Rural Settlements (Case Study: Dalkhani District, Ramsar County). serd 2025; 14 (52) : 5
URL: http://serd.khu.ac.ir/article-1-4069-en.html
1- Department of Geography, Faculty of Humanities, Najafabad Branch, Islamic Azad University, Najafabad, Iran
2- Education and Extension Institute, Agricultural Research, Education and Extension Organization, Tehran, Iran , Sr.ghafari@iate.ir
3- Department of Geography, Tourism Research Center, Faculty of Humanities, Najafabad Branch, Islamic Azad University, Najafabad, Iran
Abstract:   (2501 Views)
Objective: Ecotourism supports sustainable rural development by preserving the environment and biodiversity, creating jobs, enhancing entrepreneurship, and improving local livelihoods. This study examines how ecotourism impacts entrepreneurship indicators in rural settlements of Dalkhani District, Ramsar County.
Methods: The research is descriptive–analytical and applied, using documentary and field methods (questionnaires, interviews, observations). The statistical population comprises 3,475 households in 98 rural settlements, from which 370 were selected via Cochran’s formula using systematic random sampling. Questionnaire validity was confirmed by ecotourism and entrepreneurship experts; reliability was high (Cronbach’s alpha = 0.949). Data were analyzed with SPSS, Smart PLS, and GIS tools, applying Spearman correlation, one-sample t-tests, and path analysis to explore causal relationships.
Results: Among ecotourism dimensions, the economic (score = 31.53) and socio-cultural (score = 27.91) indicators had the strongest correlation (0.74). The weakest link was between physical–spatial and economic indicators (0.32). All dimensions significantly affected rural entrepreneurship, with ecotourism markedly fostering entrepreneurial activities.
Conclusion: In Dalkhani, ecotourism has created jobs, increased household income through accommodation, hospitality, agricultural product sales, and handicrafts, and moderately improved local infrastructure. However, insufficient attention to sustainability risks ecological and cultural imbalances. Future rural planning should integrate sustainability to ensure long-term benefits.

 
Article number: 5
Full-Text [PDF 2609 kb]   (556 Downloads)    
Type of Study: Research | Subject: Special
Received: 2025/02/6 | Accepted: 2025/07/20

References
1. Abbasi, S., Mirdamadi S.M., Omidi Najafabadi, M., & Farajollah Hoseini, S.J.(2022). Designing a Model of Rural Ecotourism Entrepreneurship Development with Qualitative Approach, jurnal of Geography and Development, Volume 20, Issue 66 - Serial Number 66, (March 2022), 131-160. http//doi.org/10.22111/j10.22111.2022.6716 [in Persian]
2. Binte Morshed, T., & Beatriz Hernández-Lara, A. (2024). Women travelers and social media: Charting the path to economic and entrepreneurial opportunities, Journal of Destination Marketing & Management, 34, 100952. [DOI:10.1016/j.jdmm.2024.100952]
3. Darban Astaneh, A., Fathi Niya, E., Yadollahi Farsi, J., & Shahed, S.H. (2024). The Role of Tourism in the Development of Rural Businesses: A Case Study of Hamedan County, Space Economy and Rural Development, 13(50), 47-66. http//doi.org/10.61186/serd.13.50.5 [in Persian]
4. Deep Sharma, G., Taheri, B., Cichon, D., Singh Parihar, J., & Kharbanda, A. (2024). Using innovation and entrepreneurship for creating edge in service firms: A review research of tourism and hospitality industry, Journal of Innovation & Knowledge, 9, 100572, [DOI:10.1016/j.jik.2024.100572]
5. Dredge, D., & Jenkins, J. (2011). Stories of Practice: Tourism Policy and Planning, Published by Ash gate Publishing Limited –England. ISBN 978-0-7546-7460-3, [DOI:10.4324/9781315610849]
6. Fotouhi, M., Hoseini Niya, G., & Sajadi, S.M. (2021). Effects of Agritourism on Rural Entrepreneurship Development with Focus on Sustainable Development: Case Study of Selected Villages in Yazd Province, Scientific Journal of Geographical Explorations of Arid Regions, 9(2), 445-467. http//doi.org/20.1001.1.2345332.1400.9.2.11.5 [in Persian]
7. Gálvez-García, María-Cristina, Jaraíz-Arroyo, Germán, Ruiz-Ballesteros, Esteban (2025). Homecoming tourism and community social capital, Annals of Tourism Research, Volume 110, 103886, [DOI:10.1016/j.annals.2024.103886]
8. Gholipour, M.R., Cheraghali, M., & Sanayi Pour, H. (2020). Designing a Model for Ecotourism Entrepreneurship Development with a Social Welfare Approach in Target Tourism Villages, Quarterly Journal of Geography (Regional Planning), 11(1), 331-345, [in Persian] https://ensani.ir/fa/article/481721
9. Habibi kooshkoohi, H., Monshizadeh, R., & Razaviyan, M.T. (2019). Explaining the Role of Tourism in Rural Entrepreneurship: Case Study of Villages in Amlash and Rudsar Counties, Journal of Human Settlement Planning Studies, 2(14), 305-319. http://jshsp.iaurasht.ac.ir [in Persian]
10. Habibi, H., & Kanani Kashani, A (2019). The Impact of Strategic Entrepreneurship and Its Role in Ecotourism Entrepreneurship Development: Case Study of Tehran Province Tourism, Proceedings of the 3rd Scientific Conference on Modern Achievements in Management, Accounting and Economics Studies in Iran, Asu Armon Research Institute, Geographical Thought, 11(22). www.jomaier.ir, ISSN: 2717-1353 [in Persian]
11. Habibi, H., & Kanani Kashani, A. (2021). The Effect of Strategic Entrepreneurship and Its Role on the Development of Ecotourism Entrepreneurship: Case Study of Tehran Province Tourism, Journal of Management and Industrial Engineering Research, 3(9). 72-85. [in Persian]
12. Hafezi, F., Bijani, M., Gholamrezai, S., Savari, M., & Panzer-Krause, S. (2023). Towards sustainable community-based ecotourism: A qualitative content analysis, Science of The Total Environment, Volume 891, 164411, [DOI:10.1016/j.scitotenv.2023.164411]
13. Hajariyan, A. (2023). Development Strategy of Competitive Advantages in Indigenous Rural Entrepreneurship: Case Study of Rural Areas in Isfahan County, Entrepreneurship Development, 16(5), 272-287. http://doi.org/10.22059/JED.2024.353089.654115 [in Persian]
14. Hall, C., Michael, Page., Stephen, J. (2014). The Geography of Tourism and Recreation, Pub. Location London, First Published, Edition4t. http//doi.org/10.4324/9780203796092
15. Jamshidi, A., Jamini, D., & Jamshidi, M. (2023). Investigating the Relationship between Entrepreneurship Indicators and Sustainable Rural Development Using Focal Analysis: Case Study of Rural Settlements West of orumiye Lake. Quarterly Journal of Rural Development Strategies, 10(4). 414-444. [DOI:10.22048/rdsj.2023.360063.2050 [in Persian]]
16. Javier García Higuera, H., Rogelja, T., & Secco, L. (2023). Policy framework as a challenge and opportunity for social innovation initiatives in eco-tourism in Colombia, Forest Policy and Economics, Volume 157, 103076. [DOI:10.1016/j.forpol.2023.103076]
17. Khosravi Pour, B., Asadollahpour, M., & Farandpour, N. (2023). Investigation and Analysis of Entrepreneurial Opportunities in Rural Areas, Geography and Human Relations, 6(1), 23-40. http//doi.org/10.22034/gahr.2023.398411.1878 [in Persian]
18. Lotfi, S., Ramazan Zadeh Lasbuyi, M., & Ebrahimiyan, M. (2017). Measuring Public Attitudes towards the Role of Education in Willingness to Engage in Ecotourism Entrepreneurship: Case Study of the Desert and Arid Region of Khur and Biabanak, Tourism Planning and Development, 6(21). 54-76. [in Persian] http//doi.org/10.22080/jtpd.2017.1528
19. Mandi´c, A., Petri´c, L., & Pivˇcevi´c, S. (2025). Harmonizing sustainability and resilience in post-crisis cultural tourism: Stakeholder insights from the split metropolitan area living lab, Tourism Management Perspectives, Vo. 55, 101331, http//doi.org/10.1016/j.tmp.2024.101331
20. Motavalli, A., Mobini Dehkordi, A., & Sadeghi, H. (2022). Interlinking Circular Economy and Entrepreneurial Ecotourism: A Combined Approach, Tourism Management Studies, 17(60). 145-175. [in Persian] http//doi.org/10.22054/tms.2023.68378.2728
21. Nugroho, I., Pramukanto, F.H., Negara, P.D., Purnomowati, W., & Wulandari, W. (2016). Promoting the rural development through the ecotourism activities in Indonesia, American Journal of Tourism Management, 5(1), 9-18,‌ http//doi.org/10.5923/j.tourism.20160501.02
22. Pang, Q., Hao, F., Xiao, H., & Bao, J. (2024). Community empowerment: Pro-poor tourism income distribution, Annals of Tourism Research, 106, 103764. http//doi.org/10.1016/j.annals.2024.103764
23. Pourjoopari, M., Tayyebniya, S.H., & Paydar, A. (2024). Analyzing the Impact of Ecotourism Development on Empowering Rural Economy (Case Study: Villages with Ecotourism Accommodation in Kerman County), Geographical Studies of Arid Regions, 15(55), 43-70. http//doi.org/10.22034/jargs.2023.378560.1006 [in Persian]
24. Purba, I.S., Avenzora, R., Anggraini, E., & Darusman, D. (2023). Analysis of External Factors on Rural Ecotourism Entrepreneurship (Case Study in Bogor Regency of West Java), Indonesian Journal of Forestry Research, 10(1), 91-104, [DOI:10.59465/ijfr.2023.10.1.91-104]
25. Rafiei, M., & Majidi, A. (2021). Feasibility Study of Rural Ecotourism: Case Study of Qaleh Qafe Pain Village, Minoodasht, Quarterly Journal of Geographical Studies of Mountainous Regions, 2(5). 59-75. http//doi.org/10.52547/gsma.2.1.59 [in Persian]
26. Reddy Kummitha, H., Kareem, M.A., & Reddy Paramati, S. (2023). The residents’ participation in tourism based social entrepreneurship organization: Evidence from residents’ perception on ecosphere social enterprise, Journal of Outdoor Recreation and Tourism, volume 44, 100687. [DOI:10.1016/j.jort.2023.100687]
27. Saeedi, A., Rahmani, B., & Fathi, B. (2021). Investigating the Role of Rural Entrepreneurship in Local Sustainable Development with Emphasis on Rural-Urban Continuity: Case Study of Dalahu Region, Kermanshah Province, Quarterly Journal of Urban and Regional Geography and Planning, 11(39), 1-20. http//doi.org/10.22111/gaij.2021.6227 [in Persian]
28. Sakhdari, J., Yadollahi Farsi, J., & Shahriari, M. (2022). Proposing a Development Model for the Rural Entrepreneurship Ecosystem with Emphasis on Ecotourism Accommodations in Target Tourism Villages of Khorasan Razavi Province, Quarterly Journal of Social Studies in Tourism, 11(21), 169-194. https://www.sid.ir/paper/1089274/fa [in Persian]
29. Samal, R., & Dash, M. (2023). Ecotourism, biodiversity conservation and livelihoods:Understanding the convergence and divergence, International Journal of Geoheritage and Parks, volume 11, 1–20. [DOI:10.1016/j.ijgeop.2022.11.001]
30. Sanadgol, M., Asghari Lafmejani, S., Fazel Nia, G., & Pirani, M. (2022). Physical and Environmental Constraints of Entrepreneurship in Peripheral Border Villages and the International Hamun Wetland: Case Study of Qorqori District, Hirmand County, Gorgan University of Agricultural Sciences and Natural Resources, 9(2), 37-58. http//doi.org/10.22069/jead.2022.19746.1552 [in Persian]
31. Shamaniyan, M., Rahmani Fazli, A., & Azizpour, F.(2022). Analyzing the Impact of Entrepreneurial Capacities on Balanced Development of Rural Areas: Case Study of Damghan County Villages, Land Studies Research, 13(49), 172-185. http//doi.org/‎۱۰.۴۸۳۰۸/esrj.۲۰۲۲.۱۰۰۷۸۸‎ [in Persian]
32. Shateriyan, M., Kiyani Salami, S., & Zoormand, P. (2018). Identification and Causal Analysis of Factors Influencing Entrepreneurial Opportunities in Desert Areas with an Ecotourism Approach: Case Study of Maranjab Desert, Geography (Scientific-Research and International Quarterly of the Iranian Geographical Society), New Series, 16(57), 83-95. https://www.sid.ir/paper/399644/fa [in Persian]
33. Sima, E, Bordânc, F., & Sima, C, (2015). Entrepreneurship role in promoting rural tourism. Agricultural Economics and rural development, 12(1), 71-80 https://ipe.ro/RePEc/iag/iag_pdf/AERD1501_71-80
34. Soenarto, S., Rahmawati, R., Riani Suprapti, A., Handayani, R., & Sudira, P. (2018). Green Entrepreneurship Development Strategy Based on Local Characteristic to Support Power Eco-Tourism Continuous at Lombok, Journal of Tourism & Hospitality, 7(6) , 1000394, http//doi.org/10.4172/2167-0269.1000394
35. Wildan, W., & Sukardi, S. (2020). Effectiveness of Ecotourism Sector-Based Economic Strengthening Models for Local Community Entrepreneurial Competencies. Journal of Environmental Management and Tourism, 11(2), 314-321. [DOI:10.14505//jemt.v11.2(42).09]
36. Zhang, C., Chen, D., Yang, Q., Sun, X., & Zheng, W. (2024). Rural land consolidation as an instrument for decreasing farmers’ dependence on ecosystem services: Heterogeneity analysis based on consolidation modes and topographic types, Ecological Informatics, volume 82, 102715. http//doi.org/10.1016/j.ecoinf.2024.102715
37. Zvikonyaukwa, J., Musengi, K., & Mudzengi, C.P. (2023). Assessing the Contribution of Ecotourism to Economic Growth and Rural Development Offered by Wildlife Resources to People Living in Communities around Matusadonha National Park, Journal of Sustainable Business and Economics, 6(2), 12–24. [DOI:10.30564/jsbe.v6i2.5692]

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2026 CC BY-NC 4.0 |

Designed & Developed by : Yektaweb