Volume 25, Issue 79 (12-2025)
jgs 2025, 25(79): 114-135 |
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Kadkhodaei Z, Rakhshani Nasab H, Rakhshani Nasab M. (2025). Check of virtual space in the tourism development of Konarak County. jgs. 25(79), 114-135. doi:10.61882/jgs.25.79.17
URL: http://jgs.khu.ac.ir/article-1-4297-en.html
URL: http://jgs.khu.ac.ir/article-1-4297-en.html
1- University of Sistan and Baluchestan, Zahedan, Iran.
2- University of Sistan and Baluchestan, Zahedan, Iran. ,rakhshaninasab_h@yahoo.com
2- University of Sistan and Baluchestan, Zahedan, Iran. ,
Abstract: (3018 Views)
One of the contemporary approaches to tourism involves leveraging virtual spaces and information technology, which have transformed tourism perspectives and eliminated boundaries between physical and digital environments. This research investigates the potential of virtual spaces in promoting tourism development in Konarak County. The study is classified as "applied" in terms of its objective and "descriptive-analytical" regarding its nature and methodology, utilizing "documentary and survey (questionnaire)" data collection techniques. The target population comprises expert professionals, with 35 individuals selected using a two-stage Delphi sampling approach. The content validity of the questionnaire was established through professional evaluation, while reliability was confirmed via Cronbach's alpha test (α = 0.852). Data analysis employed t-tests, path analysis, and DEMATEL methodology. T-test results indicated that virtual spaces (M = 4.22) surpassed the baseline threshold (3), demonstrating a significant impact on tourism development in Konarak County. Path analysis revealed that information technology infrastructure had the greatest influence (factor = 0.608), while e-commerce exhibited the least effect (factor = 0.250) on tourism development. DEMATEL analysis indicated that the telecommunications platform index (5.971) displayed the highest level of interaction, whereas the information index (5.671) showed the lowest interaction. The social network index (1.402) emerged as the most effective factor, and the telecommunications platform index (2.088) was identified as the most influential factor.The findings suggest that establishing technological infrastructure and promoting Konarak County's attractions through media platforms (television, news websites, etc.) represents a significant advancement toward the county's developmental objectives.
Type of Study: Research |
Subject:
turism planing
References
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