Volume 15, Issue 56 (Summer 2026)
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Mohammadi S. An Analysis on the Role of Economic Diversification in Improving Individual and Environmental Entrepreneurship in Rural Area (Case Study: Rural In Marivan County). serd 2026; 15 (56) : 6
URL: http://serd.khu.ac.ir/article-1-4119-en.html
URL: http://serd.khu.ac.ir/article-1-4119-en.html
payame noor university , saadi@pnu.ac.ir
Abstract: (27 Views)
However, given the numerous weaknesses in the economic, social, environmental-physical, and institutional spheres of rural areas—reflected in the existence of villages and villagers lacking the necessary characteristics for entrepreneurship—it is essential to implement development programs. Among the most important of these, considering the significance of the economic dimension for the sustainability of rural life and livelihoods, is the diversification of the rural economy. This can transform the rural environment into one worthy of activity and the advancement of its inhabitants. This study seeks to examine the effects of this economic diversification on the status of environmental elements and individual characteristics affecting entrepreneurship among villagers in the villages of Marivan County.
This applied research was conducted using a descriptive-analytical method. The statistical population of the study, based on its comparative approach, consisted of two groups: villages benefiting from economic diversification and villages lacking such diversification in Marivan County. After identifying the target villages, the sample size was determined using Cochran's method, and questionnaires were distributed through stratified sampling among the villages and simple random sampling among the villagers. Data analysis was performed using inferential statistical tests (Independent T-test and Path Analysis). The findings revealed that the implemented economic diversification has led to a significant difference in the favorability of the status of environmental elements and individual characteristics affecting entrepreneurship between the two studied rural groups. Furthermore, among the environmental factors, the economic index, and among the individual characteristics, the level of motivation, had the greatest impact on improving the entrepreneurial status of the villages due to their responsiveness to the implemented economic diversification.
This applied research was conducted using a descriptive-analytical method. The statistical population of the study, based on its comparative approach, consisted of two groups: villages benefiting from economic diversification and villages lacking such diversification in Marivan County. After identifying the target villages, the sample size was determined using Cochran's method, and questionnaires were distributed through stratified sampling among the villages and simple random sampling among the villagers. Data analysis was performed using inferential statistical tests (Independent T-test and Path Analysis). The findings revealed that the implemented economic diversification has led to a significant difference in the favorability of the status of environmental elements and individual characteristics affecting entrepreneurship between the two studied rural groups. Furthermore, among the environmental factors, the economic index, and among the individual characteristics, the level of motivation, had the greatest impact on improving the entrepreneurial status of the villages due to their responsiveness to the implemented economic diversification.
Article number: 6
Keywords: Rural Entrepreneurship, Economic Diversification, Individual Factors, Environmental Factors, Marivan County.
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